{"title":"Directions ","description":"\u003cp\u003e Want to make a statement with \u003cstrong\u003eDirections\u003c\/strong\u003e hair color that's as loud as your playlist? Then you've come to the right place at Easure. In our \u003cstrong\u003eDirections hair color\u003c\/strong\u003e category, you'll find a wide selection of \u003cstrong\u003eLa Riche Directions\u003c\/strong\u003e shades – vegan, intense, and perfect for those who don't just wear, but live Gothic, Alternative, and Dark Art.\u003c\/p\u003e\n\n\u003cp\u003e Whether you want to dip your hair in deep ruby ​​red, copper flames, violet night or toxic green: \u003cstrong\u003eDirections hair color\u003c\/strong\u003e gives you the stage, we supply you with the colors.\u003c\/p\u003e\n\n\u003ch2\u003e Why Directions hair color is a perfect match for you and Easure\u003c\/h2\u003e\n\n\u003cp\u003e You're not mainstream. Neither is your hair. \u003cstrong\u003eLa Riche Directions\u003c\/strong\u003e suits you because:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003e100% vegan\u003c\/strong\u003e and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003esemi-permanent hair color\u003c\/strong\u003e without ammonia or peroxide\u003c\/li\u003e\n\n \u003cli\u003eAn endless number of \u003cstrong\u003ecolors and shades\u003c\/strong\u003e – from classic black to neon\u003c\/li\u003e\n\n\u003cli\u003e Perfectly combinable with your personal style\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e At Easure, you'll find \u003cstrong\u003eDirections hair color\u003c\/strong\u003e as part of a holistic look. You're not just coloring your hair; you're building your style layer by layer.\u003c\/p\u003e\n\n\u003cp\u003e If you're looking for a color that reflects your attitude, \u003cstrong\u003eDirections\u003c\/strong\u003e is right for you.\u003c\/p\u003e\n\n\u003ch2\u003e La Riche Directions: vegan hair color with scene history\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003eLa Riche Directions\u003c\/strong\u003e has been a fixture in the alternative scene for decades. The brand is a classic when it comes to vibrant, bold colors. Many bands, scene icons, and festival crowds rely on the intense tones of this \u003cstrong\u003evegan hair dye\u003c\/strong\u003e .\u003c\/p\u003e\n\n\u003cp\u003e What makes \u003cstrong\u003eDirections hair color\u003c\/strong\u003e stand out?\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eVegan\u003c\/strong\u003e and without animal testing – important for everyone who lives a conscious, ethical lifestyle.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eSemi-permanent\u003c\/strong\u003e – ​​the color gradually washes out, leaving you flexible for the next color change.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eDirect dye tint\u003c\/strong\u003e – you apply the color directly, without any developer or peroxide.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eNourishing\u003c\/strong\u003e – the creamy texture feels more like a hair treatment than an aggressive coloring treatment.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e You're combining \u003cstrong\u003ea vegan lifestyle\u003c\/strong\u003e with radical expression. Perfect if you care about what ends up in your bathroom.\u003c\/p\u003e\n\n\u003ch2\u003e Directions semi-permanent hair color explained: Color instead of chemical shock\u003c\/h2\u003e\n\n\u003cp\u003e Many people wonder: \u003cstrong\u003eIs Directions a dye or a tint?\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eDirections\u003c\/strong\u003e is a \u003cstrong\u003esemi-permanent hair tint\u003c\/strong\u003e , not a classic oxidative hair color.\u003c\/p\u003e\n\n\u003cp\u003e Specifically, this means:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e The pigments adhere to \u003cstrong\u003ethe outer surface\u003c\/strong\u003e of the hair structure.\u003c\/li\u003e\n\n\u003cli\u003e No bleaching, no breaking of the hair structure, no ammonia.\u003c\/li\u003e\n\n \u003cli\u003eThe color \u003cstrong\u003efades\u003c\/strong\u003e – depending on hair structure and care, this can take anywhere from a few washes to several weeks.\u003c\/li\u003e\n\n\u003cli\u003e Ideal if you \u003cstrong\u003ewant to experiment\u003c\/strong\u003e but don't want to ruin your hair structure.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e For you, this means:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e You can \u003cstrong\u003etest new shades\u003c\/strong\u003e without making a long-term commitment.\u003c\/li\u003e\n\n\u003cli\u003e You can switch from \u003cstrong\u003eruby ​​red to copper\u003c\/strong\u003e or from violet to black without bleaching each time.\u003c\/li\u003e\n\n\u003cli\u003e You decide whether the look stays vibrant or gets softer with each wash.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e For background information on the topic, you can find articles like \u003cstrong\u003e\"Tips \u0026amp; Tricks on how to dye your hair at home like a pro\"\u003c\/strong\u003e in our blog under \u003ca href=\"\/en\/blogs\/haare-faerben-tipps-trends-und-pflege\/tipps-und-tricks-wie-du-deine-haare-zu-hause-wie-ein-profi-faerbst\" title=\"Tips and tricks on how to dye your hair at home like a pro – easure\" aria-label=\"Tips and tricks on how to dye your hair at home like a pro – easure\" data-original=\"https:\/\/easure.net\/blogs\/haare-faerben-tipps-trends-und-pflege\/tipps-und-tricks-wie-du-deine-haare-zu-hause-wie-ein-profi-faerbst\"\u003e\"dyeing hair like a pro\"\u003c\/a\u003e .\u003c\/p\u003e\n\n\u003ch2\u003e The most popular Directions hair dye shades: Rubies, Midnight Blue, Plum \u0026amp; Co.\u003c\/h2\u003e\n\n \u003cp\u003eIn the \u003cstrong\u003eDirections hair color\u003c\/strong\u003e category at Easure, you'll find many shades that are firmly established in the Gothic and alternative scenes. Some colors are particularly striking.\u003c\/p\u003e\n\n\u003ch3\u003e Directions Rubine – a deep, dark red tone with attitude\u003c\/h3\u003e\n\n\u003cp\u003e \u003cstrong\u003eDirections Rubine\u003c\/strong\u003e stands for a rich, intense red reminiscent of dark rubies. Perfect if you:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e You're looking for a deep, cool red that doesn't tip towards orange.\u003c\/li\u003e\n\n\u003cli\u003e If you love paleness and want to enhance the contrast with black clothing\u003c\/li\u003e\n\n\u003cli\u003e You want a color that stands out both in daylight and in club lighting.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eStyling idea:\u003c\/strong\u003e Rubies look brutally good with \u003cstrong\u003eBaphomet shirts\u003c\/strong\u003e and occult prints like our \u003cstrong\u003e“Eye of Baphomet”\u003c\/strong\u003e designs, which you can find in the \u003ca href=\"https:\/\/easure.net\/collections\/dark-art\" title=\"All articles on the topic of dark art in one collection – easure\" aria-label=\"All articles on the topic of dark art in one collection – easure\" data-original=\"\/collections\/dark-art\"\u003eDark Art Shirts\u003c\/a\u003e category.\u003c\/p\u003e\n\n\u003ch3\u003e Directions Midnight Blue – The night sky on your head\u003c\/h3\u003e\n\n \u003cp\u003e\u003cstrong\u003eDirections Midnight Blue\u003c\/strong\u003e is a good choice if you're thinking of the sea or a night sky. Blue tones have the following effects:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e cool, lively, and yet suitable for the scene\u003c\/li\u003e\n\n\u003cli\u003e especially on bleached hair\u003c\/li\u003e\n\n\u003cli\u003e great in combination with black or a dark root\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003ePerfect\u003c\/strong\u003e if you want to keep your look deliberately a little darker, but still eye-catching.\u003c\/p\u003e\n\n\u003ch3\u003e Directions Plum – violet depth for dark souls\u003c\/h3\u003e\n\n\u003cp\u003e \u003cstrong\u003eDirections Plum\u003c\/strong\u003e is one of the most sought-after classics. A dark violet that appears almost black or intensely violet depending on the light.\u003c\/p\u003e\n\n\u003cp\u003e Plum is right for you if you:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e are looking for a color that is suitable \u003cstrong\u003efor clubbing and everyday life\u003c\/strong\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e Only under light do you reveal how vibrant your hair really is.\u003c\/li\u003e\n\n\u003cli\u003e You like wearing black, but want to add depth to the look\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003eIn the Easure shop you will find, among other things, \u003cstrong\u003ePLUM Directions hair dye\u003c\/strong\u003e presented in detail in the product description, for example on the product page, which you can access via our \u003cstrong\u003ecategory for Directions\u003c\/strong\u003e \u003ca href=\"\/en\/collections\/directions-haarfarbe\" title=\"La riche directions hair color – vegan, colorful tints at easure\" aria-label=\"La riche directions hair color – vegan, colorful tints at easure\" data-original=\"https:\/\/easure.net\/collections\/directions-haarfarbe\"\u003ehair color at Easure\u003c\/a\u003e .\u003c\/p\u003e\n\n\u003ch3\u003e More exciting Directions colors – from Ebony to Fluorescent lime\u003c\/h3\u003e\n\n\u003cp\u003e Besides rubies, midnight blue and plum, many other shades await you, for example:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eLagoon Blue, Turquoise, Atlantic Blue\u003c\/strong\u003e – for sea witch, siren or cyber-goth\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAlpine Green, Apple Green, Neon Green\u003c\/strong\u003e – Poison Green, Witch's Forest or Radioactive\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eRose Red, Cerise, Flamingo Pink\u003c\/strong\u003e – perfect for vibrant accents in combination with black-dyed underhair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eWhite Toner, Silver\u003c\/strong\u003e – to tone down yellow tones and create the base for pastel shades\u003c\/li\u003e\n\n \u003cli\u003eClassic \u003cstrong\u003eblack and dark tones\u003c\/strong\u003e for subtle reflections instead of solid color\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eGood to know:\u003c\/strong\u003e Many of these colors are also suitable in combination with hair accessories, which you can find in our \u003ca href=\"https:\/\/easure.net\/collections\/gothic-haarschmuck\" title=\"Buy gothic hair accessories | hair clips \u0026amp;amp; hairpins from easure\" aria-label=\"Buy gothic hair accessories | hair clips \u0026amp;amp; hairpins from easure\" data-original=\"\/collections\/gothic-haarschmuck\"\u003eGothic hair accessories\u003c\/a\u003e category.\u003c\/p\u003e\n\n\u003ch2\u003e Directions Colour Chart: How to find your perfect shade\u003c\/h2\u003e\n\n\u003cp\u003e A \u003cstrong\u003eDirections color chart\u003c\/strong\u003e helps you keep track of the many shades. The basic principle is:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eThe lighter the starting hair color\u003c\/strong\u003e , the more intense and closer to the color chart the tint will appear.\u003c\/li\u003e\n\n\u003cli\u003e At \u003cstrong\u003elevel 10 Blonde\u003c\/strong\u003e (almost white blonde) the tone most closely matches what you see on the color chart.\u003c\/li\u003e\n\n\u003cli\u003e On \u003cstrong\u003edark hair,\u003c\/strong\u003e many shades appear only as a shimmer or are not visible at all. Exception: very dark reds and violets.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e You can roughly divide the \"color map in your head\" into four areas:\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eCool tones\u003c\/strong\u003e : blue, turquoise, purple, cool red\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eWarm tones\u003c\/strong\u003e : copper, warm red, some shades of pink\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eNeon \/ UV\u003c\/strong\u003e : particularly bright colors that glow intensely under black light.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eNatural\/mixed tones\u003c\/strong\u003e : Tones that you can use subtly to create shimmer or undertones.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e If you are unsure, our blog post \u003cstrong\u003e“Which hair color suits you?”\u003c\/strong\u003e under \u003ca href=\"https:\/\/easure.net\/blogs\/haare-faerben-tipps-trends-und-pflege\/welche-haarfarbe-passt-zu-mir\" title=\"Which hair color suits me? – easure\" aria-label=\"Which hair color suits me? – easure\" data-original=\"\/blogs\/haare-faerben-tipps-trends-und-pflege\/welche-haarfarbe-passt-zu-mir\"\u003eFind your hair color\u003c\/a\u003e will help you decide.\u003c\/p\u003e\n\n\u003ch2\u003e Hair care after Directions: How to make your vegan hair color last longer\u003c\/h2\u003e\n\n\u003cp\u003e You want your \u003cstrong\u003eDirections hair color\u003c\/strong\u003e to last through as many concerts, parties, and everyday life challenges as possible. With the right care, you can get more out of every shade.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTips for longer shelf life:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cstrong\u003eWash your hair less often\u003c\/strong\u003e and use dry shampoo instead.\u003c\/li\u003e\n\n\u003cli\u003e Choose sulfate-free shampoos for colored hair.\u003c\/li\u003e\n\n\u003cli\u003e Avoid using water that is too hot; lukewarm water protects the pigments.\u003c\/li\u003e\n\n \u003cli\u003eRinse thoroughly after bathing, especially after using chlorine or salt water.\u003c\/li\u003e\n\n\u003cli\u003e Use color-preserving conditioners or masks.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e For even more tips, check out the blog post \u003cstrong\u003e\"How to Remove Directions Hair Color\"\u003c\/strong\u003e on Easure, where you'll learn how to remove color in a controlled way – or how to keep it in place until you're ready for the next shade. You can find it under \u003ca href=\"https:\/\/easure.net\/blogs\/haare-faerben-tipps-trends-und-pflege\/haarfarbe-entfernen\" title=\"Hair color removal | tips and tricks for removing hair color – easure\" aria-label=\"Hair color removal | tips and tricks for removing hair color – easure\" data-original=\"\/blogs\/haare-faerben-tipps-trends-und-pflege\/haarfarbe-entfernen\"\u003e\"Removing Directions\u003c\/a\u003e .\"\u003c\/p\u003e\n\n\u003ch2\u003e Creative applications: Ombré, split-dye, undercolor and more\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003eDirections\u003c\/strong\u003e stands for maximum freedom. You don't have to dye your whole head to achieve a striking effect.\u003c\/p\u003e\n\n\u003cp\u003e A few ideas:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eOmbré \/ Dip-Dye:\u003c\/strong\u003e Dip the ends in Lagoon Blue or Rubies while leaving the roots dark.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eSplit-Dye:\u003c\/strong\u003e one side Plum, the other Turquoise – perfect for photoshoots and festivals.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eUndercolor:\u003c\/strong\u003e only dye the lower section of hair in cerise or copper, leaving the upper section dark. The color peeks through when the hair is put up.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eStrands and panels:\u003c\/strong\u003e selectively treat areas with Directions to create highlights without changing the overall look.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e These creative techniques harmonize strongly with accessories such as chokers, necklaces and rings, which you can find in our \u003ca href=\"\/en\/collections\/gothic-schmuck\" title=\"Buy gothic jewelry online – necklaces, rings, chokers | easure\" aria-label=\"Buy gothic jewelry online – necklaces, rings, chokers | easure\" data-original=\"https:\/\/easure.net\/collections\/gothic-schmuck\"\u003eGothic Jewelry\u003c\/a\u003e category.\u003c\/p\u003e\n\n\u003ch2\u003e Safety, allergies and vegan ingredients\u003c\/h2\u003e\n\n\u003cp\u003e Even though \u003cstrong\u003eDirections hair dye\u003c\/strong\u003e is relatively gentle, it remains a cosmetic product. Using it responsibly aligns with your commitment to sustainability and self-care.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eImportant instructions:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Always perform an \u003cstrong\u003eallergy test\u003c\/strong\u003e on the inside of your elbow before using a new tone for the first time.\u003c\/li\u003e\n\n\u003cli\u003e Avoid contact with eyes; wipe off any color residue on the skin immediately.\u003c\/li\u003e\n\n\u003cli\u003e Do not use on damaged or severely irritated scalp.\u003c\/li\u003e\n\n \u003cli\u003eKeep product out of reach of children.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eLa Riche Directions\u003c\/strong\u003e products are \u003cstrong\u003evegan\u003c\/strong\u003e and cruelty-free. This aligns with our philosophy at Easure, where we focus on \u003cstrong\u003esustainable organic textiles\u003c\/strong\u003e , \u003cstrong\u003evegan chokers\u003c\/strong\u003e , and consciously produced goods. You can find out more about our clothing and approach under \u003ca href=\"\/en\/collections\/gothic-kleidung\" title=\"Gothic clothing - sustainable dark fashion in the easure online shop\" aria-label=\"Gothic clothing - sustainable dark fashion in the easure online shop\" data-original=\"https:\/\/easure.net\/collections\/gothic-kleidung\"\u003eGothic Clothing by Easure\u003c\/a\u003e .\u003c\/p\u003e\n\n\u003ch2\u003e Directions in everyday life: From office to festival\u003c\/h2\u003e\n\n\u003cp\u003e Not everyone works in an environment where rubies or turquoise shades are perfectly acceptable. Nevertheless, with \u003cstrong\u003eDirections hair color,\u003c\/strong\u003e you can still match your lifestyle to your circumstances.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003ePractical ideas for everyday use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Dark \u003cstrong\u003eplum\u003c\/strong\u003e on a dark base: subtle in the shade, intense in the light.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eUndercolor\u003c\/strong\u003e in Directions Copper: concealed when hair is loose, visible when in a braid or bun.\u003c\/li\u003e\n\n \u003cli\u003eFine strands in \u003cstrong\u003eDirections Rubine\u003c\/strong\u003e among dark lengths that only really pop in sunlight.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e For \u003cstrong\u003efestivals, conventions, or concerts,\u003c\/strong\u003e you can really go all out: neon, multi-colored, and bold contrasts. Our \u003cstrong\u003ehoodies\u003c\/strong\u003e , \u003cstrong\u003etights\u003c\/strong\u003e , and \u003cstrong\u003epins\u003c\/strong\u003e , which you can find in the \u003ca href=\"https:\/\/easure.net\/collections\/gothic-kleidung-hoodies\" title=\"Metal hoodie \u0026amp;amp; heavy metal hoodies – organic \u0026amp;amp; dark art | easure\" aria-label=\"Metal hoodie \u0026amp;amp; heavy metal hoodies – organic \u0026amp;amp; dark art | easure\" data-original=\"\/collections\/gothic-kleidung-hoodies\"\u003eGothic Hoodies\u003c\/a\u003e , \u003ca href=\"https:\/\/easure.net\/collections\/gothic-strumpfhosen\" title=\"Gothic tights – easure\" aria-label=\"Gothic tights – easure\" data-original=\"\/collections\/gothic-strumpfhosen\"\u003eGothic Tights\u003c\/a\u003e , and \u003ca href=\"https:\/\/easure.net\/collections\/gothic-pins\" title=\"Buy gothic pins – dark brooches \u0026amp;amp; metal pins in the easure shop\" aria-label=\"Buy gothic pins – dark brooches \u0026amp;amp; metal pins in the easure shop\" data-original=\"\/collections\/gothic-pins\"\u003eGothic Pins\u003c\/a\u003e categories, are the perfect complement.\u003c\/p\u003e\n\n\u003ch2\u003e Table: Comparison of important Directions color ranges\u003c\/h2\u003e\n\n\u003cfigure class=\"table\"\u003e\n\u003ctable\u003e\n\n\u003cthead\u003e\n\n\u003ctr\u003e\n\n\u003cth\u003e Color range\u003c\/th\u003e\n\n\u003cth\u003e Examples (Directions)\u003c\/th\u003e\n\n\u003cth\u003e Ideal for natural hair types\u003c\/th\u003e\n\n\u003cth\u003e Effect \/ Style\u003c\/th\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/thead\u003e\n\n\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e Shades of red\u003c\/td\u003e\n\n\u003ctd\u003e Rubies, Rose Red, Cerise\u003c\/td\u003e\n\n\u003ctd\u003e Light blonde to brown\u003c\/td\u003e\n\n\u003ctd\u003e Dramatic, blood-red accents, classic Gothic\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e Warm \/ Copper\u003c\/td\u003e\n\n\u003ctd\u003e Copper, Apricot\u003c\/td\u003e\n\n\u003ctd\u003e Blonde to light brown\u003c\/td\u003e\n\n\u003ctd\u003e Witchy, fiery, vintage-inspired\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e Violet \/ Dark\u003c\/td\u003e\n\n\u003ctd\u003e Plum, Violet\u003c\/td\u003e\n\n\u003ctd\u003e Blonde to dark brown\u003c\/td\u003e\n\n\u003ctd\u003e Deep, mystical, almost black in the shadows\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e Blue \/ Turquoise\u003c\/td\u003e\n\n \u003ctd\u003eLagoon Blue, Turquoise, Atlantic Blue\u003c\/td\u003e\n\n\u003ctd\u003e Well-lightened hair\u003c\/td\u003e\n\n\u003ctd\u003e Siren vibes, cyber-goth, extremely conspicuous\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e Shades of green\u003c\/td\u003e\n\n\u003ctd\u003e Alpine Green, Apple Green, Neon Green\u003c\/td\u003e\n\n\u003ctd\u003e Blonde to medium brown\u003c\/td\u003e\n\n\u003ctd\u003e Forest witch, poison green, horror aesthetics\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003e Brightener \/ Toner\u003c\/td\u003e\n\n\u003ctd\u003e White Toner, Silver\u003c\/td\u003e\n\n\u003ctd\u003e Pre-bleached hair\u003c\/td\u003e\n\n\u003ctd\u003e Base for pastel, anti-yellowing, and ice-look tones\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e\n\n\u003c\/figure\u003e\n\u003ch2\u003e Directions in German: Clarity in terminology\u003c\/h2\u003e\n\n\u003cp\u003e If you search online for \u003cstrong\u003e\"Directions in German\"\u003c\/strong\u003e , you'll find a lot of mixed-up information: color, tint, hair treatment, vegan hair color, semi-permanent.\u003c\/p\u003e\n\n\u003cp\u003e Short and clear:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003e“Directions”\u003c\/strong\u003e is a \u003cstrong\u003ebrand\u003c\/strong\u003e by La Riche, specializing in semi-permanent hair dyes.\u003c\/li\u003e\n\n\u003cli\u003e It is a \u003cstrong\u003edirect-acting, vegan hair color\u003c\/strong\u003e in cream form.\u003c\/li\u003e\n\n\u003cli\u003e It works without a developer and serves more as an \u003cstrong\u003eintensive tint\u003c\/strong\u003e than as a classic permanent dye.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003eIn the Easure shop you will find descriptions of each individual \u003cstrong\u003eDirections hair color\u003c\/strong\u003e , including \u003cstrong\u003eapplication, durability and tips\u003c\/strong\u003e , so that you don't get lost in technical terms, but can get started right away.\u003c\/p\u003e\n\n\u003ch2\u003e Easure + Directions: Your complete look from one source\u003c\/h2\u003e\n\n\u003cp\u003e We not only offer \u003cstrong\u003eDirections hair dye\u003c\/strong\u003e , but also:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eClothing\u003c\/strong\u003e with dark art, occultism and horror references\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eJewelry\u003c\/strong\u003e such as pentagram necklaces, Baphomet pendants and bat earrings\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eAccessories\u003c\/strong\u003e such as pins, chokers, tights and bags\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e This allows you to build your own consistent style:\u003cbr\u003e \u003cstrong\u003eHandfuls of pins, a hoodie with Baphomet, hair in Directions Rubine or Plum – and you have a look that won't back down from any mainstream shelf.\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eFeel free to browse our \u003ca href=\"https:\/\/easure.net\/collections\/gothic-accessoires\" title=\"Gothic accessories online – jewelry, chokers, pins | easure\" aria-label=\"Gothic accessories online – jewelry, chokers, pins | easure\" data-original=\"\/collections\/gothic-accessoires\"\u003eGothic Accessories\u003c\/a\u003e and \u003ca href=\"\/en\/collections\/haarfarben\" title=\"Hair colors for your style | vegan, vibrant hair colors at easure\" aria-label=\"Hair colors for your style | vegan, vibrant hair colors at easure\" data-original=\"https:\/\/easure.net\/collections\/haarfarbe\"\u003eHair Color \u0026amp; Accessories\u003c\/a\u003e sections at the same time, where you will also find other products to support your coloring ritual.\u003c\/p\u003e\n\n\u003ch2\u003e Frequently asked questions about Directions hair dye\u003c\/h2\u003e\n\n\u003ch3\u003e Is Directions a dye or a tint?\u003c\/h3\u003e\n\n\u003cp\u003e \u003cstrong\u003eDirections hair color\u003c\/strong\u003e is considered a \u003cstrong\u003esemi-permanent hair dye\u003c\/strong\u003e . The pigments adhere to the outer hair structure, do not penetrate as deeply as an oxidative dye, and do not require a developer. This makes Directions work like a very intense dye: the color lasts for several washes, but fades over time, so you can regularly re-dye or change the shade.\u003c\/p\u003e\n\n\u003ch3\u003e How long does Directions hair dye last?\u003c\/h3\u003e\n\n \u003cp\u003eThe longevity of \u003cstrong\u003eDirections hair color\u003c\/strong\u003e depends on hair structure, shade, and care. In many cases, the vegan hair color remains vibrant for \u003cstrong\u003e4 to 8 washes\u003c\/strong\u003e ; darker shades like Plum or Rubine usually last longer than pastel or very light shades. If you wash your hair infrequently with shampoo, use lukewarm water, and employ color-protecting products, the Directions result will stay fresh for significantly longer.\u003c\/p\u003e\n\n\u003ch3\u003e Do I need bleached hair for Directions?\u003c\/h3\u003e\n\n \u003cp\u003eFor most \u003cstrong\u003evibrant Directions colors,\u003c\/strong\u003e you'll achieve the best results on \u003cstrong\u003ebleached or very light hair\u003c\/strong\u003e , as the color pigments shine most brightly there. On medium blonde to brown hair, reds, violets, or dark greens will still show visible highlights, but will appear darker. On almost black hair, many Directions shades will only appear as a faint shimmer. If you're unsure whether your starting color matches your desired shade, the \u003cstrong\u003eDirections color chart\u003c\/strong\u003e can help you.\u003c\/p\u003e\n\n\u003ch3\u003e Which Directions hair color suits pale skin and a dark style?\u003c\/h3\u003e\n\n \u003cp\u003ePale skin harmonizes beautifully with high-contrast shades like \u003cstrong\u003eDirections Rubine\u003c\/strong\u003e , \u003cstrong\u003ePlum\u003c\/strong\u003e , or intense black-blue. These colors enhance the typical Gothic look and create a striking effect when combined with black clothing, occult prints, and dark makeup. If you prefer a warmer, more witchy vibe, \u003cstrong\u003eDirections Copper\u003c\/strong\u003e or a mix of copper and Rubine is ideal. In the Easure shop, you'll find matching pieces in the \u003cstrong\u003eclothing\u003c\/strong\u003e and \u003cstrong\u003ejewelry\u003c\/strong\u003e categories to complete your color look.\u003c\/p\u003e\n\n\u003ch3\u003e Is Directions hair dye vegan?\u003c\/h3\u003e\n\n \u003cp\u003eYes. \u003cstrong\u003eLa Riche Directions hair color\u003c\/strong\u003e is \u003cstrong\u003evegan\u003c\/strong\u003e and produced without animal testing. This makes it particularly appealing for those who lead an ethical and conscious lifestyle and are looking for vegan hair color that still delivers incredibly vibrant results. Combined with our \u003cstrong\u003evegan PU leather chokers\u003c\/strong\u003e and \u003cstrong\u003esustainable organic textiles,\u003c\/strong\u003e you can create a completely animal-friendly gothic look.\u003c\/p\u003e\n\n\u003ch3\u003e How do I apply Directions hair dye correctly?\u003c\/h3\u003e\n\n\u003cp\u003e For a clean \u003cstrong\u003eDirections application,\u003c\/strong\u003e proceed in four steps: \u003cbr\u003eWash your hair with a clarifying shampoo and towel dry it. Then, wearing gloves, apply the Directions hair color strand by strand to your still slightly damp hair and comb it through thoroughly. Leave the vegan hair color on for at least 15–30 minutes, longer if needed, and then rinse with water only, without shampoo. Dry and style your hair as usual. This way you get the most out of every jar of color.\u003c\/p\u003e\n\n\u003ch3\u003e Which Directions hair dye is suitable for beginners?\u003c\/h3\u003e\n\n \u003cp\u003eIf this is your first time using \u003cstrong\u003eDirections hair dye\u003c\/strong\u003e , shades like \u003cstrong\u003ePlum\u003c\/strong\u003e , \u003cstrong\u003eRuby\u003c\/strong\u003e , or \u003cstrong\u003eCopper\u003c\/strong\u003e are a great place to start. These colors look great on light to medium-light hair, aren't too bright, and go perfectly with typical Gothic clothing. Plus, they usually fade nicely without leaving a patchy residue. Later, as you get bolder, you can move on to vibrant shades like Lagoon Blue, Turquoise, or Neon Green and further develop your subculture aesthetic.\u003c\/p\u003e","products":[{"product_id":"alpine-green-semi-permanente-haarfarbe-100ml-dose-haarfarbe","title":"Alpine Green Directions 100ml - hair tint","description":"\u003ch2\u003e Alpine Green Directions 100ml – Deep green for powerful looks\u003c\/h2\u003e\n\n \u003ch3\u003eStriking green tone with natural depth\u003c\/h3\u003e\n\n\u003cp\u003e Alpine Green Directions is a semi-permanent hair color in a rich, dark green shade with a strong presence. The color evokes dense forests and alpine landscapes, appearing intense, clear, and confident. On bleached hair, Alpine Green achieves a particularly vibrant and even result. The green tone also remains visible and powerful on light natural hair. The look is expressive and suitable for anyone who prefers a dark, natural color with a strong impact and wants to consistently express their style.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for healthy-looking hair\u003c\/h3\u003e\n\n \u003cp\u003eThe creamy consistency ensures easy, controlled application and even color distribution. During the coloring process, the hair is conditioned, leaving it feeling soft and manageable. The ammonia- and peroxide-free formula protects the hair structure and is ideal for frequent color changes. Alpine Green fades evenly and maintains a clean tone without patchy transitions, even during rinsing. The result is a well-groomed look with a natural shine.\u003c\/p\u003e\n\n\u003ch3\u003e Creative freedom through mixability\u003c\/h3\u003e\n\n\u003cp\u003e Alpine Green can be combined with all Directions colors. This allows you to create darker greens, cool shades, or individual color accents. Color longevity depends on hair structure, care, and washing habits. Ideal for those who see their hair color as an integral part of their style and consciously work with depth and intensity.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intense, dark green tone\u003c\/li\u003e\n\n\u003cli\u003e Bright on bleached hair\u003c\/li\u003e\n\n\u003cli\u003e Nourishing, creamy texture\u003c\/li\u003e\n\n \u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Mixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color: Alpine Green\u003c\/li\u003e\n\n\u003cli\u003e Application: Ready to use\u003c\/li\u003e\n\n\u003cli\u003e Country of origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Gothic and dark alternative looks\u003c\/li\u003e\n\n\u003cli\u003e Natural, dark color schemes\u003c\/li\u003e\n\n\u003cli\u003e Scene and club styles\u003c\/li\u003e\n\n\u003cli\u003e Expressive hair colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How intense is the effect of Alpine Green on bleached hair?\u003c\/h3\u003e\n\n\u003cp\u003e The color appears particularly vibrant and even.\u003c\/p\u003e\n\n\u003ch3\u003e Is Alpine Green visible on natural hair?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, on light natural hair; only to a limited extent on dark hair.\u003c\/p\u003e\n\n\u003ch3\u003e How long does Alpine Green Directions last?\u003c\/h3\u003e\n\n\u003cp\u003e Durability varies depending on hair structure and care.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Alpine Green with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003ch3\u003e Is the hair dye gentle on the hair?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, it is ammonia- and peroxide-free and nourishing.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMake a powerful statement with Alpine Green Directions and add depth to your look.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52525192249682,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/directions-alpine-green-100ml-haarfarbe-391.jpg?v=1769122570"},{"product_id":"directions-antique-mauve-100ml-haarfarbe","title":"Antique Mauve Directions 100ml - hair dye","description":"\u003ch2\u003e Antique Mauve Directions 100ml – Elegant violet-grey shade with depth\u003c\/h2\u003e\n\n\u003ch3\u003e A sophisticated color with cool restraint.\u003c\/h3\u003e\n\n\u003cp\u003e Antique Mauve Directions is a semi-permanent hair color with delicate violet hues and a subtle gray undertone. The shade appears calm, controlled, and exceptionally stylish. Antique Mauve unfolds its full effect on very light blonde hair, revealing an even, satin-like finish. The color also appears clear and balanced on silver-white or gray hair. The look is cool, modern, and deliberately understated. Ideal for those seeking a striking color without being loud, and who value nuance rather than contrast.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for smooth color gradients\u003c\/h3\u003e\n\n \u003cp\u003eThe creamy Directions texture allows for precise application and even distribution through the hair. During use, the hair is conditioned, leaving it feeling soft and manageable. The ammonia- and peroxide-free formula protects the hair structure and is also suitable for frequent color changes. Antique Mauve fades evenly without harsh lines, giving the shade a particularly elegant aging effect. Perfect for controlled looks with a professional finish.\u003c\/p\u003e\n\n\u003ch3\u003e Versatile combinations for individual styles\u003c\/h3\u003e\n\n\u003cp\u003e Antique Mauve can be mixed with all other Directions shades. This allows you to create cooler grays, pastel violets, or custom in-between tones. Color longevity depends on hair type, care, and washing habits. Ideal for those who want to use their hair color selectively and prefer a subtle, dark style.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Cool mauve tone with a grey nuance\u003c\/li\u003e\n\n\u003cli\u003e Especially elegant on very light blonde hair.\u003c\/li\u003e\n\n\u003cli\u003e Nourishing, creamy formula\u003c\/li\u003e\n\n \u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Mixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color: Antique Mauve\u003c\/li\u003e\n\n\u003cli\u003e Application: Ready to use\u003c\/li\u003e\n\n\u003cli\u003e Country of origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Gothic and dark alternative looks\u003c\/li\u003e\n\n\u003cli\u003e Minimalist color concepts\u003c\/li\u003e\n\n\u003cli\u003e Cool, elegant style\u003c\/li\u003e\n\n\u003cli\u003e Individual shades of grey-violet\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How does Antique Mauve look on bleached hair?\u003c\/h3\u003e\n\n\u003cp\u003e The color appears even, cool and elegant with a grey undertone.\u003c\/p\u003e\n\n\u003ch3\u003e Is Antique Mauve suitable for dark hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, very light blonde or grey hair is recommended.\u003c\/p\u003e\n\n\u003ch3\u003e How long does Antique Mauve Directions last?\u003c\/h3\u003e\n\n\u003cp\u003e Durability varies depending on hair structure and care.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Antique Mauve with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003ch3\u003e Is the hair dye gentle on the hair?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, the formula is ammonia- and peroxide-free and nourishing.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eCreate a controlled, elegant look with Antique Mauve Directions and opt for stylish depth.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535673880914,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/antique-mauve-directions-100ml-haartoenung-690.jpg?v=1769982323"},{"product_id":"directions-apple-green-100ml-haarfarbe","title":"Apple Green Directions 100ml - hair tint","description":"\u003ch2\u003e Apple Green Directions 100ml – Rich green for striking color statements\u003c\/h2\u003e\n\n\u003ch3\u003e Deep apple green hue with a clear presence\u003c\/h3\u003e\n\n\u003cp\u003e Apple Green Directions is a semi-permanent hair color in a vibrant, deep green shade with a clear, fresh radiance. The color appears rich, glossy, and deliberately striking. On bleached hair, Apple Green unfolds its full intensity, ensuring an even, luminous result. Even on lighter blonde shades, the color remains clearly visible and well-defined. The look is modern, confident, and ideal for anyone who uses color as a central style element and wants to stand out from the crowd.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for a smooth hair feel\u003c\/h3\u003e\n\n \u003cp\u003eThe creamy consistency of Apple Green Directions allows for precise application and even color distribution from roots to ends. During the coloring process, the hair is conditioned, leaving it soft and shiny. The formula is free of ammonia and peroxide, protecting the hair structure. This makes the hair color suitable for frequent color changes or creative experiments. It rinses out evenly and completely, without patchy lines or dull color residue.\u003c\/p\u003e\n\n\u003ch3\u003e Maximum creativity through mixability\u003c\/h3\u003e\n\n\u003cp\u003e Apple Green can be combined with all other Directions shades. This allows you to create darker greens, neon effects, or custom color gradients. Color retention varies depending on hair type, care, and washing habits. Ideal for those who regularly change their look and use their hair color to express their personality and sense of belonging.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Rich green tone with high color intensity\u003c\/li\u003e\n\n \u003cli\u003eEspecially vibrant on bleached hair\u003c\/li\u003e\n\n\u003cli\u003e Nourishing, creamy texture\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Mixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color: Apple Green\u003c\/li\u003e\n\n\u003cli\u003e Application: Ready to use\u003c\/li\u003e\n\n\u003cli\u003e Country of origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Gothic and dark alternative looks\u003c\/li\u003e\n\n\u003cli\u003e Scene and club styles\u003c\/li\u003e\n\n\u003cli\u003e Striking color schemes\u003c\/li\u003e\n\n\u003cli\u003e Individual hair colors with contrast\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How does Apple Green look on bleached hair?\u003c\/h3\u003e\n\n\u003cp\u003e The color appears intense, rich and evenly green.\u003c\/p\u003e\n\n\u003ch3\u003e Is Apple Green visible on dark hair?\u003c\/h3\u003e\n\n\u003cp\u003e Not recommended for dark natural hair, but recommended for bleached hair.\u003c\/p\u003e\n\n\u003ch3\u003e How long does Apple Green Directions last?\u003c\/h3\u003e\n\n\u003cp\u003e Durability depends on hair structure, care, and washing frequency.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Apple Green with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003ch3\u003e Is the hair dye gentle on the hair?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, the formula is ammonia- and peroxide-free and has a conditioning effect.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eMake a bold color statement with Apple Green Directions and bring clear intensity to your look.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535676404050,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/apple-green-directions-100ml-haartoenung-442.jpg?v=1769982348"},{"product_id":"directions-apricot-100ml-haarfarbe","title":"Apricot Directions 100ml - hair tint","description":"\u003ch2\u003e Apricot Directions 100ml – Warm orange for vibrant contrasts\u003c\/h2\u003e\n\n\u003ch3\u003e Summery color energy with golden undertones\u003c\/h3\u003e\n\n\u003cp\u003e Apricot Directions is a semi-permanent hair color in a warm orange tone with golden and slightly red undertones. The color is vibrant, soft, and expressive. On bleached hair, Apricot unfolds its full radiance and ensures an even, intense color result. Even on lighter blonde shades, the tone remains clearly visible and luminous. The color character is reminiscent of ripe apricots and warm summer days, yet appears controlled and stylish. Ideal for those who use color selectively and prefer a striking but harmonious look.\u003c\/p\u003e\n\n \u003ch3\u003eNourishing texture for shiny hair\u003c\/h3\u003e\n\n\u003cp\u003e The creamy Directions formula allows for easy application and even distribution through the hair. During use, the hair is conditioned, leaving it feeling smooth and soft. Apricot Directions is free of ammonia and peroxide, protecting the hair structure. This makes the dye suitable for frequent color changes or creative experiments. The color fades evenly without harsh lines, facilitating clean looks and new styles.\u003c\/p\u003e\n\n\u003ch3\u003e Creative freedom through mixability\u003c\/h3\u003e\n\n\u003cp\u003e Apricot Directions can be combined with all other Directions shades. This allows you to create soft pastel nuances, more intense copper tones, or individual color gradients. Color longevity depends on hair structure, care, and washing habits. Perfect for creative styles, striking highlights, and anyone who uses their hair color as part of their personal expression.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Warm orange tone with golden undertones\u003c\/li\u003e\n\n \u003cli\u003eEspecially vibrant on bleached hair\u003c\/li\u003e\n\n\u003cli\u003e Nourishing, creamy formula\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Mixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Colour: Apricot\u003c\/li\u003e\n\n\u003cli\u003e Application: Ready to use\u003c\/li\u003e\n\n\u003cli\u003e Country of origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Gothic and alternative looks with warm contrast\u003c\/li\u003e\n\n\u003cli\u003e Scene and creative styles\u003c\/li\u003e\n\n\u003cli\u003e Expressive color highlights\u003c\/li\u003e\n\n\u003cli\u003e Individual hair colors with character\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How does apricot look on bleached hair?\u003c\/h3\u003e\n\n\u003cp\u003e The color appears intense, even, and warmly luminous.\u003c\/p\u003e\n\n\u003ch3\u003e Is apricot suitable for dark hair?\u003c\/h3\u003e\n\n\u003cp\u003e The color is barely visible on dark natural hair; bleached hair is recommended.\u003c\/p\u003e\n\n\u003ch3\u003e How long does Apricot Directions last?\u003c\/h3\u003e\n\n\u003cp\u003e Durability varies depending on hair structure, care, and washing frequency.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix apricot with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003ch3\u003e Is the hair dye gentle on the hair?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, the formula is ammonia- and peroxide-free and has a conditioning effect.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eBring warm color energy into your look with Apricot Directions and set deliberate accents.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535702323538,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/apricot-directions-100ml-haartoenung-349.jpg?v=1769982372"},{"product_id":"directions-atlantic-blue-100ml-haarfarbe","title":"Atlantic Blue Directions 100ml - hair dye","description":"\u003ch2\u003e Atlantic Blue Directions 100ml – Deep ocean color with a powerful radiance\u003c\/h2\u003e\n\n\u003ch3\u003e Intense blue inspired by the depths of the sea\u003c\/h3\u003e\n\n\u003cp\u003e Atlantic Blue Directions is a semi-permanent hair color in a rich, deep blue hue reminiscent of the dark expanses of the Atlantic Ocean. The color appears cool, clear, and uncompromisingly bold. On bleached hair, Atlantic Blue unfolds its full intensity, ensuring an even, luminous color result with high color depth. On naturally light hair, the shade appears noticeably darker and more mystical. Ideal for those who prefer a powerful, dark look and use their hair color as a deliberate styling element.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for smooth hair\u003c\/h3\u003e\n\n \u003cp\u003eThe creamy consistency allows for precise application and even distribution through the hair. During the coloring process, the hair is conditioned, remaining soft and shiny. Atlantic Blue Directions is free of ammonia and peroxide, protecting the hair structure. This makes it suitable for frequent color changes. The color washes out evenly, ensuring clean transitions without patchy fading.\u003c\/p\u003e\n\n\u003ch3\u003e Versatile and easy to combine for individual looks\u003c\/h3\u003e\n\n\u003cp\u003e Atlantic Blue mixes easily with all other Directions colors. This allows you to create darker shades of blue, petrol tones, or custom color gradients. Color longevity depends on hair type, care, and washing habits. Perfect for creative styles, dark color schemes, and anyone seeking a striking look with depth.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Rich blue tone with high color depth\u003c\/li\u003e\n\n\u003cli\u003e Especially intense on bleached hair\u003c\/li\u003e\n\n\u003cli\u003e Nourishing, creamy formula\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free\u003c\/li\u003e\n\n \u003cli\u003eMixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color: Atlantic Blue\u003c\/li\u003e\n\n\u003cli\u003e Application: Ready to use\u003c\/li\u003e\n\n\u003cli\u003e Country of origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Gothic and dark alternative looks\u003c\/li\u003e\n\n\u003cli\u003e Scene and club styles\u003c\/li\u003e\n\n\u003cli\u003e Expressive, dark color statements\u003c\/li\u003e\n\n\u003cli\u003e Creative hair colors with depth\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How does Atlantic Blue look on bleached hair?\u003c\/h3\u003e\n\n\u003cp\u003e The color appears very intense, even, and deep blue.\u003c\/p\u003e\n\n\u003ch3\u003e Is Atlantic Blue also visible on natural hair?\u003c\/h3\u003e\n\n\u003cp\u003e The color is visibly darker on light natural hair, and barely noticeable on dark hair.\u003c\/p\u003e\n\n\u003ch3\u003e How long does Atlantic Blue Directions last?\u003c\/h3\u003e\n\n\u003cp\u003e Durability varies depending on hair structure, care, and washing frequency.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Atlantic Blue with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003ch3\u003e Does hair dye damage the hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the formula is ammonia- and peroxide-free and has a conditioning effect.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eExperience the depths of the ocean with Atlantic Blue Directions and give your look uncompromising strength.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535703241042,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/atlantic-blue-directions-100ml-haartoenung-860.jpg?v=1769982397"},{"product_id":"directions-bright-daffodil-100ml-haarfarbe","title":"Bright Daffodil Directions 100ml - hair dye","description":"\u003ch2\u003e Bright Daffodil Directions 100ml – Radiant yellow for uncompromising attention\u003c\/h2\u003e\n\n\u003ch3\u003e Bright daffodil yellow with extreme signal effect\u003c\/h3\u003e\n\n\u003cp\u003e Bright Daffodil Directions is a semi-permanent hair color in an intense, clear yellow shade, inspired by vibrant daffodils. This color stands for maximum visibility and a look that deliberately sets itself apart from the crowd. On very light blonde hair, Bright Daffodil unfolds its full radiance and appears even, bold, and uncompromising. The shade also achieves a clear, clean result on silver-white or gray hair. Ideal for those who use color as a provocative style statement and don't make half-measures.\u003c\/p\u003e\n\n \u003ch3\u003eGentle formula with a polished finish\u003c\/h3\u003e\n\n\u003cp\u003e The creamy Directions texture ensures easy application and even distribution through the hair. During the coloring process, the hair is conditioned, leaving it soft and shiny. Bright Daffodil is free of ammonia and peroxide, protecting the hair structure. This makes it suitable for frequent color changes or creative experiments. The color fades evenly, allowing for smooth transitions to new looks without drying out the hair.\u003c\/p\u003e\n\n\u003ch3\u003e Maximum creativity through mixability\u003c\/h3\u003e\n\n\u003cp\u003e Bright Daffodil Directions can be mixed with all other Directions shades. This allows you to create neon hues, pastels, or custom yellow variations. The color's longevity depends on hair type, care, and washing frequency. Perfect for creative styles, festival looks, and anyone seeking uncompromising color intensity.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Extremely bright yellow tone with high pigment density\u003c\/li\u003e\n\n \u003cli\u003eMaximum effect on very light blonde hair\u003c\/li\u003e\n\n\u003cli\u003e Nourishing, creamy formula\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Mixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color: Bright Daffodil\u003c\/li\u003e\n\n\u003cli\u003e Application: Ready to use\u003c\/li\u003e\n\n\u003cli\u003e Country of origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Gothic and alternative looks with strong contrast\u003c\/li\u003e\n\n\u003cli\u003e Scene and festival styles\u003c\/li\u003e\n\n\u003cli\u003e Provocative color statements\u003c\/li\u003e\n\n\u003cli\u003e Creative, individual hair colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How intense is Bright Daffodil Directions?\u003c\/h3\u003e\n\n\u003cp\u003e The color is extremely vibrant and achieves the strongest effect on very light blonde hair.\u003c\/p\u003e\n\n\u003ch3\u003e Is Bright Daffodil suitable for dark hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the color is barely visible on dark or untreated hair.\u003c\/p\u003e\n\n\u003ch3\u003e Does my hair need to be very light blonde?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, for a clear yellow result, a very light bleach is recommended.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Bright Daffodil with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003ch3\u003e Is the hair dye gentle on the hair?\u003c\/h3\u003e\n\n \u003cp\u003eYes, the formula is ammonia- and peroxide-free and has a conditioning effect.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMake an uncompromising color statement with Bright Daffodil Directions and attract everyone's attention.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535704322386,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/bright-daffodil-directions-100ml-haartoenung-842.jpg?v=1769982419"},{"product_id":"directions-carnation-pink-100ml-haarfarbe","title":"Carnation Pink Directions 100ml - hair dye","description":"\u003ch2\u003e Carnation Pink Directions 100ml – Vibrant pink for bold statements\u003c\/h2\u003e\n\n\u003ch3\u003e Floral luminosity with clear color effect\u003c\/h3\u003e\n\n \u003cp\u003eCarnation Pink Directions is a semi-permanent hair color in a vibrant, clear pink shade with a floral freshness. The color is reminiscent of blooming carnations and combines lightness with intense presence. On bleached hair, Carnation Pink unfolds its full luminosity and ensures an even, radiant color result. The shade also appears distinct and fresh on lighter blonde tones. The result is a striking look with clean lines that underscores individuality and style. Ideal for anyone who wants to use color strategically and make a statement.\u003c\/p\u003e\n\n\u003ch3\u003e Gentle care meets strong pigments\u003c\/h3\u003e\n\n \u003cp\u003eThe creamy Directions formula allows for effortless application and even distribution through the hair. During the coloring process, the hair is conditioned, leaving it soft and shiny. Carnation Pink is ammonia- and peroxide-free, protecting the hair structure. This makes it suitable for frequent color changes. After application, the hair feels soft and retains a healthy appearance. The color fades evenly without leaving any unsightly lines.\u003c\/p\u003e\n\n\u003ch3\u003e Creative freedom through mixability\u003c\/h3\u003e\n\n\u003cp\u003e Carnation Pink Directions can be mixed with all other Directions shades. This allows you to create individual nuances or adjust the intensity. The color's longevity depends on hair structure, care, and washing frequency. Ideal for creative styles, temporary looks, and anyone who uses their hair color to express their personality.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Bright pink with a floral touch\u003c\/li\u003e\n\n \u003cli\u003eEspecially intense on bleached hair\u003c\/li\u003e\n\n\u003cli\u003e Nourishing, creamy formula\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Mixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color: Carnation Pink\u003c\/li\u003e\n\n\u003cli\u003e Application: Ready to use\u003c\/li\u003e\n\n\u003cli\u003e Country of origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Gothic and alternative looks with contrast\u003c\/li\u003e\n\n\u003cli\u003e Scene and festival styles\u003c\/li\u003e\n\n\u003cli\u003e Expressive color statements\u003c\/li\u003e\n\n\u003cli\u003e Creative, individual hair colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How does Carnation Pink look on bleached hair?\u003c\/h3\u003e\n\n\u003cp\u003e The color appears very bright, clear and even.\u003c\/p\u003e\n\n\u003ch3\u003e Is Carnation Pink suitable for dark hair?\u003c\/h3\u003e\n\n\u003cp\u003e The color is barely visible on dark hair; bleached hair is recommended.\u003c\/p\u003e\n\n\u003ch3\u003e How long does Carnation Pink Directions last?\u003c\/h3\u003e\n\n\u003cp\u003e Durability varies depending on hair structure and care.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Carnation Pink with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003ch3\u003e Does hair dye damage the hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the formula is ammonia- and peroxide-free and has a conditioning effect.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eDiscover Carnation Pink Directions and make a clear, vibrant color statement.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535704748370,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/carnation-pink-directions-100ml-haartoenung-678.jpg?v=1769982443"},{"product_id":"directions-cerise-100ml-haarfarbe","title":"Cerise Directions 100ml - hair tint","description":"\u003ch2\u003e Cerise Directions 100ml – Vibrant color intensity for uncompromising looks\u003c\/h2\u003e\n\n\u003ch3\u003e Expressive cerise with maximum luminosity\u003c\/h3\u003e\n\n \u003cp\u003eCerise Directions is a semi-permanent hair color in an intense pink-red shade with a distinct cherry undertone. The color is confident, bold, and absolutely striking. It's perfect for anyone who wants to make a strong statement and sees color as part of their identity. On bleached hair, Cerise unfolds its full radiance and ensures an even, rich color result. On natural hair, it appears as a darker, yet still clearly visible shade with intense highlights. The result is a look with high recognition value and a strong visual impact.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for a smooth hair feel\u003c\/h3\u003e\n\n \u003cp\u003eDirections Cerise's creamy consistency allows for easy application and even distribution through the hair. During the coloring process, the hair is conditioned, leaving it soft and shiny. The formula is free of ammonia and peroxide, protecting the hair structure. This makes the hair dye ideal for frequent color changes and creative styles. After use, the hair feels soft and has a healthy shine.\u003c\/p\u003e\n\n\u003ch3\u003e Flexible, mixable and individually customizable\u003c\/h3\u003e\n\n\u003cp\u003e Cerise Directions mixes easily with all other Directions colors. This allows you to customize your shade or create your own unique nuances. The color washes out evenly, ensuring a seamless transition to new styles. Longevity depends on hair type, care, and washing frequency. Ideal for those seeking maximum freedom in color design.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Extremely vibrant cerise shade with high pigment density\u003c\/li\u003e\n\n \u003cli\u003eEspecially intense on bleached hair\u003c\/li\u003e\n\n\u003cli\u003e Nourishing, creamy formula\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Mixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color: Cerise\u003c\/li\u003e\n\n\u003cli\u003e Application: Ready to use\u003c\/li\u003e\n\n\u003cli\u003e Country of origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Gothic and alternative looks\u003c\/li\u003e\n\n\u003cli\u003e Scene and festival styles\u003c\/li\u003e\n\n\u003cli\u003e Expressive color statements\u003c\/li\u003e\n\n\u003cli\u003e Creative and individual hair colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How intense is Cerise Directions?\u003c\/h3\u003e\n\n\u003cp\u003e Cerise offers very high color intensity and shines particularly brightly on bleached hair.\u003c\/p\u003e\n\n\u003ch3\u003e Do I need to bleach my hair?\u003c\/h3\u003e\n\n\u003cp\u003e For maximum radiance, bleached hair is recommended; on natural hair, a darker color tint will result.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last?\u003c\/h3\u003e\n\n\u003cp\u003e Durability varies depending on hair structure, care, and washing frequency.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Cerise with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, Cerise is fully mixable with all Directions colors.\u003c\/p\u003e\n\n\u003ch3\u003e Is hair dye harmful to the hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the formula is free of ammonia and peroxide and has a conditioning effect.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eDiscover Cerise Directions now and give your look uncompromising color intensity.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535705272658,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/cerise-directions-100ml-haartoenung-209.jpg?v=1769982472"},{"product_id":"directions-dark-tulip-100ml-haarfarbe","title":"Dark Tulip Directions 100ml - hair dye","description":"\u003ch2\u003e Dark Tulip Directions 100ml – Dark elegance with intense color depth\u003c\/h2\u003e\n\n\u003ch3\u003e Mystical violet hue with a wine-red sheen\u003c\/h3\u003e\n\n\u003cp\u003e Dark Tulip Directions is a semi-permanent hair color that transforms your hair into a deep, dark violet with a sophisticated wine-red shimmer. The intense combination of violet and red tones creates a mysterious and striking look. Dark Tulip truly shines on bleached hair, revealing its full luminosity and depth. On natural hair, it produces a dark, elegant shade with subtle highlights. The color appears different depending on the light, adding individuality and character to your style.\u003c\/p\u003e\n\n\u003ch3\u003e Even color coverage with a conditioning effect\u003c\/h3\u003e\n\n \u003cp\u003eDirections' creamy formula is easy to apply and spreads evenly through the hair. Dark Tulip coats each strand, providing rich, even color coverage without streaks. At the same time, the toner conditions the hair during the coloring process, leaving a smooth, glossy finish. The formula is ammonia- and peroxide-free, protecting the hair structure and making it ideal for frequent color changes.\u003c\/p\u003e\n\n\u003ch3\u003e Versatile and customizable with individual mixes\u003c\/h3\u003e\n\n\u003cp\u003e Dark Tulip Directions is perfect for creative looks and mixes easily with other Directions colors. This allows you to customize your shade and create new nuances. The color's longevity varies depending on hair type and care, fades evenly, and allows for a smooth transition to new styles. Ideal for anyone who wants to use color to express their personality.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eIntense dark violet-red tone with a wine-red sheen\u003c\/li\u003e\n\n\u003cli\u003e Especially vibrant on bleached hair\u003c\/li\u003e\n\n\u003cli\u003e Nourishing, creamy formula without ammonia\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Mixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color: Dark Tulip\u003c\/li\u003e\n\n\u003cli\u003e Application: Ready to use\u003c\/li\u003e\n\n\u003cli\u003e Country of origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Gothic looks with dark elegance\u003c\/li\u003e\n\n\u003cli\u003e Alternative and scene styles\u003c\/li\u003e\n\n\u003cli\u003e Expressive color experiments\u003c\/li\u003e\n\n\u003cli\u003e Individual, creative hair colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How intense is Dark Tulip Directions?\u003c\/h3\u003e\n\n\u003cp\u003e Dark Tulip offers a high pigment density and is particularly effective on bleached hair.\u003c\/p\u003e\n\n\u003ch3\u003e Is Dark Tulip a pure violet?\u003c\/h3\u003e\n\n\u003cp\u003e No, the shade combines violet with burgundy and red undertones for more depth.\u003c\/p\u003e\n\n\u003ch3\u003e Do I need to bleach my hair?\u003c\/h3\u003e\n\n\u003cp\u003e For maximum color intensity, bleached hair is recommended; on natural hair, a darker tint will result.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the hair dye last?\u003c\/h3\u003e\n\n\u003cp\u003e Durability varies depending on hair structure, care, and washing frequency.\u003c\/p\u003e\n\n \u003ch3\u003eCan I mix Dark Tulip with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eDiscover Dark Tulip Directions now and give your look a dark, elegant depth of color.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535707009362,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/dark-tulip-directions-100ml-haartoenung-565.jpg?v=1769982494"},{"product_id":"directions-deep-purple-100ml-haarfarbe","title":"Deep Purple Directions 100ml - hair dye","description":"\u003ch2\u003e Deep Purple Directions 100ml – Intense violet depth with cool undertones\u003c\/h2\u003e\n\n\u003ch3\u003e Rich purple for expressive styles\u003c\/h3\u003e\n\n \u003cp\u003eDeep Purple Directions is one of the most sought-after shades in the collection, boasting intense purple coverage and cool, blue undertones. The color is deep, sophisticated, and powerful, creating striking highlights. On bleached hair, it displays its full radiance with an even finish. Even on naturally light hair, it produces a distinctive, deep purple tone. The creamy texture allows for precise, drip-free application and ensures a flawless color distribution.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for shine and suppleness\u003c\/h3\u003e\n\n\u003cp\u003e This semi-permanent hair color is free of ammonia and peroxide and is especially gentle on the hair structure. The vegan formula conditions the hair during coloring, retains moisture, and adds visible shine. Hair remains soft, manageable, and healthy-looking. Deep Purple washes out evenly without harsh lines or patchy roots.\u003c\/p\u003e\n\n\u003ch3\u003e Perfect for Gothic and alternative looks\u003c\/h3\u003e\n\n \u003cp\u003eDeep Purple is the ideal choice for Gothic styles, dark elegance, and creative color concepts. This shade is suitable for all-over coloring as well as for accents or mixing with other Directions colors. All shades can be combined with each other, offering maximum freedom for individual looks with depth and character.\u003c\/p\u003e\n\n\u003ch3\u003e Your benefits at a glance\u003c\/h3\u003e\n\n\u003cp\u003e • Intense violet with blue undertones\u003cbr\u003e • Semi-permanent hair color without ammonia\u003cbr\u003e • Vegan and cruelty-free formula\u003cbr\u003e • Nourishing with visible shine\u003cbr\u003e • Can be mixed with other Directions colors\u003c\/p\u003e\n\n\u003ch3\u003e Technical details \/ features\u003c\/h3\u003e\n\n\u003cp\u003e Product type: Semi-permanent hair dye\u003cbr\u003e Contents: 100 ml\u003cbr\u003e Color: Deep Purple\u003cbr\u003e Formula: Vegan, cruelty-free\u003cbr\u003e Origin: UK\u003cbr\u003e Application: Without developer\u003c\/p\u003e\n\n\u003ch3\u003e Suitable for:\u003c\/h3\u003e\n\n\u003cp\u003e Gothic styles\u003cbr\u003e Alternative and dark looks\u003cbr\u003e Bleached or light hair\u003cbr\u003e Anyone who prefers intense shades of violet\u003c\/p\u003e\n\n\u003ch3\u003e How does the color look?\u003c\/h3\u003e\n\n\u003cp\u003e Deep Purple is an intense violet with cool, blue undertones.\u003c\/p\u003e\n\n\u003ch3\u003e Does the hair have to be bleached blonde?\u003c\/h3\u003e\n\n \u003cp\u003eFor maximum radiance, bleached hair is recommended.\u003c\/p\u003e\n\n\u003ch3\u003e Is the hair dye gentle on the hair?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, it is free of ammonia and peroxide and has a nourishing effect.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Deep Purple?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003ch3\u003e Is the product vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, Directions is 100% vegan and cruelty-free.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eOrder Deep Purple Directions 100ml now and give your look deep intensity\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535735877970,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/deep-purple-directions-100ml-haartoenung-176.jpg?v=1769982519"},{"product_id":"directions-denim-blue-100ml-haarfarbe","title":"Denim Blue Directions 100ml - hair tint","description":"\u003ch2\u003e Denim Blue Directions 100ml – Cool blue tone with timeless depth\u003c\/h2\u003e\n\n\u003ch3\u003e Classic blue with a modern twist\u003c\/h3\u003e\n\n \u003cp\u003eDenim Blue Directions is a medium blue shade with a silvery-gray undertone, inspired by the look of classic jeans. The color appears cool, clear, and balanced, making it a perfect match for timeless, alternative styles. Denim Blue develops its full intensity on bleached hair, resulting in an even, clean color finish. It also applies beautifully to lighter blonde shades. This color is not suitable for naturally dark hair. The creamy consistency allows for precise, drip-free application.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for healthy-looking hair\u003c\/h3\u003e\n\n\u003cp\u003e As a semi-permanent hair color, Denim Blue Directions is free of ammonia and peroxide and particularly gentle on the hair structure. The vegan formula conditions the hair during the coloring process, leaving it noticeably soft and naturally shiny. Hair remains soft, manageable, and healthy. The color washes out evenly without harsh lines or patchy transitions.\u003c\/p\u003e\n\n \u003ch3\u003eIdeal for Gothic and alternative looks\u003c\/h3\u003e\n\n\u003cp\u003e Denim Blue is the perfect choice for gothic styles, alternative fashion, and cool color concepts. This shade is suitable for all-over coloring as well as for accents or combinations with other Directions colors. All shades are intermixable, allowing for individual color results with a personal touch.\u003c\/p\u003e\n\n\u003ch3\u003e Your benefits at a glance\u003c\/h3\u003e\n\n\u003cp\u003e • Cool blue tone with a silvery-grey nuance\u003cbr\u003e • Semi-permanent hair color without ammonia\u003cbr\u003e • Vegan and cruelty-free formula\u003cbr\u003e • Even color result on bleached hair\u003cbr\u003e • Can be mixed with other Directions colors\u003c\/p\u003e\n\n\u003ch3\u003e Technical details \/ features\u003c\/h3\u003e\n\n\u003cp\u003e Product type: Semi-permanent hair dye\u003cbr\u003e Contents: 100 ml\u003cbr\u003e Color: Denim Blue\u003cbr\u003e Formula: Vegan, cruelty-free\u003cbr\u003e Origin: UK\u003cbr\u003e Application: Without developer\u003c\/p\u003e\n\n\u003ch3\u003e Suitable for:\u003c\/h3\u003e\n\n\u003cp\u003e Gothic styles\u003cbr\u003e Alternative and cool looks\u003cbr\u003e Bleached or light hair\u003cbr\u003e Anyone who prefers timeless shades of blue\u003c\/p\u003e\n\n\u003ch3\u003e Is Denim Blue suitable for dark hair?\u003c\/h3\u003e\n\n \u003cp\u003eNo, bleached or light hair is required for visible results.\u003c\/p\u003e\n\n\u003ch3\u003e How does the color look?\u003c\/h3\u003e\n\n\u003cp\u003e The tone is a medium blue with a cool, silvery-grey nuance.\u003c\/p\u003e\n\n\u003ch3\u003e Is the hair dye gentle on the hair?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, it is free of ammonia and peroxide and has a nourishing effect.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Denim Blue with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003ch3\u003e Is the product vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, Directions is 100% vegan and cruelty-free.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eOrder Denim Blue Directions 100ml now and add cool depth to your look.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535763665234,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/denim-blue-directions-100ml-haartoenung-354.jpg?v=1769982553"},{"product_id":"directions-ebony-100ml-haarfarbe","title":"Ebony Directions 100ml - hair tint","description":"\u003ch2\u003e Ebony Directions 100ml – Deep dark shade with an elegant shine\u003c\/h2\u003e\n\n\u003ch3\u003e Dark intensity with a natural undertone\u003c\/h3\u003e\n\n \u003cp\u003eEbony Directions is the darkest shade in the Directions collection, delivering a deep, intense color result with an elegant shine. The color isn't pure black, but rather has a subtle red undertone that adds depth and naturalness to the hair. Ideal for quick, even coverage and dark styles with character. Ebony appears particularly intense on bleached or light hair. On natural hair, it creates a dark, shimmering effect with subtle warmth.\u003c\/p\u003e\n\n\u003ch3\u003e Gentle care meets vibrant color\u003c\/h3\u003e\n\n \u003cp\u003eDirections' semi-permanent hair color impresses with its nourishing, vegan formula. Free of ammonia and peroxide, Ebony protects hair structure and scalp, even with regular use. Conditioning ingredients ensure a smooth feel and visible shine immediately after coloring. The creamy consistency allows for clean, even application without drips. The color fades gradually, without harsh lines or uneven roots.\u003c\/p\u003e\n\n\u003ch3\u003e Perfect for dark Gothic styles\u003c\/h3\u003e\n\n\u003cp\u003e Ebony Directions is the ideal choice for gothic styles, dark looks, and bold statements. This shade is suitable for all-over coloring as well as for darkening or mixing with other Directions colors. All shades are compatible and offer maximum creative freedom for individual color experiments with depth and expression.\u003c\/p\u003e\n\n\u003ch3\u003e Your benefits at a glance\u003c\/h3\u003e\n\n\u003cp\u003e • Deep dark shade with red undertones\u003cbr\u003e • Semi-permanent hair color without ammonia \u003cbr\u003e• Vegan and cruelty-free formula\u003cbr\u003e • Nourishing with intense shine\u003cbr\u003e • Can be mixed with other Directions colors\u003c\/p\u003e\n\n\u003ch3\u003e Technical details \/ features\u003c\/h3\u003e\n\n\u003cp\u003e Product type: Semi-permanent hair dye\u003cbr\u003e Contents: 100 ml\u003cbr\u003e Color: Ebony\u003cbr\u003e Formula: Vegan, cruelty-free\u003cbr\u003e Origin: UK\u003cbr\u003e Application: Without developer\u003c\/p\u003e\n\n\u003ch3\u003e Suitable for:\u003c\/h3\u003e\n\n\u003cp\u003e Gothic styles\u003cbr\u003e Dark and alternative looks\u003cbr\u003e Quick color refresher\u003cbr\u003e Anyone who prefers deep, dark shades\u003c\/p\u003e\n\n\u003ch3\u003e Is ebony a pure black?\u003c\/h3\u003e\n\n\u003cp\u003e No, Ebony is a very dark shade with a natural red undertone.\u003c\/p\u003e\n\n\u003ch3\u003e How intense is the result?\u003c\/h3\u003e\n\n\u003cp\u003e Particularly intense on bleached or light hair, with shimmering depth on dark hair.\u003c\/p\u003e\n\n\u003ch3\u003e Is the color gentle on the hair?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, the formula is free of ammonia and peroxide and has a conditioning effect.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Ebony with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003ch3\u003e Is the product vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, Directions is 100% vegan and cruelty-free.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eOrder Ebony Directions 100ml now and give your look uncompromising depth.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535768416594,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/ebony-directions-100ml-haartoenung-175.jpg?v=1769982576"},{"product_id":"directions-flame-100ml-haarfarbe","title":"Flame Directions 100ml - hair tint","description":"\u003ch2\u003e Flame Directions 100ml – Fiery copper-red shade with extreme luminosity\u003c\/h2\u003e\n\n\u003ch3\u003e Intense color power for uncompromising looks\u003c\/h3\u003e\n\n\u003cp\u003e Flame Directions is a semi-permanent hair color for anyone who wants to visibly express heat, energy, and personality. The intense blend of coppery orange and red pigments creates a fiery, luminous shade. The color develops particularly intensely and evenly on bleached or very light hair. Even on naturally light hair, it creates warm, powerful highlights with individual depth. The creamy texture allows for precise, drip-free application and guarantees even color distribution from roots to ends.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula without compromise\u003c\/h3\u003e\n\n \u003cp\u003eFlame Directions impresses not only with its color but also with its gentle formula. The vegan formula is free of ammonia and peroxide and does not damage the hair structure or scalp. Nourishing ingredients ensure noticeable smoothness and natural shine immediately after coloring. The hair remains soft, manageable, and healthy-looking. The color gradually fades without harsh lines or visible roots.\u003c\/p\u003e\n\n\u003ch3\u003e Maximum creativity for scene styles\u003c\/h3\u003e\n\n\u003cp\u003e All Directions colors are fully mixable, giving you maximum creative freedom. Flame is ideal for gothic styles, alternative looks, festival hair, or striking accents. Whether you're going for full color, highlights, or creative gradients, this hair dye adapts to your style and underlines your personality with uncompromising intensity.\u003c\/p\u003e\n\n\u003ch3\u003e Your benefits at a glance\u003c\/h3\u003e\n\n\u003cp\u003e • Fiery copper-red tone with high luminosity \u003cbr\u003e• Semi-permanent hair color without ammonia\u003cbr\u003e • Vegan and cruelty-free formula\u003cbr\u003e • Even color distribution\u003cbr\u003e • Can be mixed with other Directions colors\u003c\/p\u003e\n\n\u003ch3\u003e Technical details \/ features\u003c\/h3\u003e\n\n\u003cp\u003e Product type: Semi-permanent hair dye\u003cbr\u003e Contents: 100 ml\u003cbr\u003e Color: Flame\u003cbr\u003e Formula: Vegan, cruelty-free\u003cbr\u003e Origin: UK\u003cbr\u003e Application: Without developer\u003c\/p\u003e\n\n\u003ch3\u003e Suitable for:\u003c\/h3\u003e\n\n\u003cp\u003e Gothic styles\u003cbr\u003e Alternative and scene looks\u003cbr\u003e Festival and statement hair\u003cbr\u003e Everyone who loves fiery colors\u003c\/p\u003e\n\n\u003ch3\u003e How intense is the color?\u003c\/h3\u003e\n\n\u003cp\u003e The color intensity is strongest on bleached or very light hair.\u003c\/p\u003e\n\n\u003ch3\u003e Does the hair have to be bleached blonde?\u003c\/h3\u003e\n\n\u003cp\u003e For maximum luminosity, bleached hair is recommended, but not absolutely necessary.\u003c\/p\u003e\n\n\u003ch3\u003e Is Flame Directions gentle on hair?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, the formula is free of ammonia and peroxide and has a conditioning effect.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Flame with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003ch3\u003e Is the hair dye vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, Directions is 100% vegan and cruelty-free.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eOrder Flame Directions 100ml now and ignite your look without compromise.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535770644818,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/flame-directions-100ml-haartoenung-879.jpg?v=1769982601"},{"product_id":"directions-flamingo-pink-100ml-haarfarbe","title":"Flamingo Pink Directions 100ml - hair dye","description":"\u003ch2\u003e Flamingo Pink Directions 100ml – Vibrant color for uncompromising expression\u003c\/h2\u003e\n\n\u003ch3\u003e Intense flamingo pink shade with maximum luminosity\u003c\/h3\u003e\n\n\u003cp\u003e Flamingo Pink Directions is a semi-permanent hair color for those who want to make a bold statement. The highly pigmented color creates an intense, vibrant pink with a striking effect. The full color brilliance is especially pronounced on bleached or very light hair. On natural hair, it creates strong, individual pink highlights. The creamy consistency allows for even, drip-free application and guarantees a flawless color distribution from roots to ends.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for color and hair structure\u003c\/h3\u003e\n\n \u003cp\u003eBesides its intense color, Flamingo Pink Directions impresses with its nourishing formula. The ammonia- and peroxide-free formula protects hair and scalp and maintains hair structure even with frequent use. Moisturizing ingredients provide noticeable shine and a smooth, soft feel. After coloring, hair doesn't look dry, but healthy and nourished. The color gradually fades, depending on hair type, without leaving harsh roots.\u003c\/p\u003e\n\n\u003ch3\u003e Creative freedom for individual styles\u003c\/h3\u003e\n\n\u003cp\u003e All Directions colors are mixable, offering endless possibilities for individual shades. Flamingo Pink is ideal for gothic styles, alternative looks, festival hair, or creative color experiments. Whether you're going for full color, highlights, or ombré effects, this hair dye adapts to your style and accentuates your personality with maximum expressiveness.\u003c\/p\u003e\n\n\u003ch3\u003e Your benefits at a glance\u003c\/h3\u003e\n\n\u003cp\u003e • Intensely vibrant flamingo pink \u003cbr\u003e• Semi-permanent hair color without ammonia\u003cbr\u003e • Nourishing, vegan formula\u003cbr\u003e • Even color distribution\u003cbr\u003e • Mixable with each other\u003c\/p\u003e\n\n\u003ch3\u003e Technical details \/ features\u003c\/h3\u003e\n\n\u003cp\u003e Product type: Semi-permanent hair dye\u003cbr\u003e Contents: 100 ml\u003cbr\u003e Color: Flamingo Pink\u003cbr\u003e Formula: Vegan, cruelty-free\u003cbr\u003e Origin: UK\u003cbr\u003e Application: Without developer\u003c\/p\u003e\n\n\u003ch3\u003e Suitable for:\u003c\/h3\u003e\n\n\u003cp\u003e Gothic styles\u003cbr\u003e Alternative and creative looks\u003cbr\u003e Festival and scene styles\u003cbr\u003e Anyone who wants to stand out\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last?\u003c\/h3\u003e\n\n\u003cp\u003e Durability varies depending on hair structure and care, and it washes out gradually.\u003c\/p\u003e\n\n\u003ch3\u003e Does the hair have to be bleached blonde?\u003c\/h3\u003e\n\n\u003cp\u003e For maximum radiance, bleached or very light hair is recommended.\u003c\/p\u003e\n\n\u003ch3\u003e Is the dye harmful to the hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the formula is ammonia- and peroxide-free and has a conditioning effect.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Flamingo Pink with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003ch3\u003e Is the product vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, Directions is 100% vegan and cruelty-free.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eOrder Flamingo Pink Directions now and redefine your look without compromise.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535771332946,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/flamingo-pink-directions-100ml-haartoenung-292.jpg?v=1769982622"},{"product_id":"directions-flo-green-100ml-haarfarbe","title":"Flo Green Directions 100ml - hair tint","description":"\u003ch2\u003e Flo Green Directions 100ml – Neon hair dye for maximum visibility\u003c\/h2\u003e\n\n\u003ch3\u003e Extreme neon green with uncompromising luminosity\u003c\/h3\u003e\n\n\u003cp\u003e Flo Green Directions 100ml is a highly intense, semi-permanent hair color for those who want to stand out. The fluorescent green ensures maximum visibility and a strong neon effect that is particularly impressive under UV light. On bleached hair, the full color brilliance unfolds with an even, rich result. This hair color is made for bold styles and clear statements beyond the mainstream.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula without developer\u003c\/h3\u003e\n\n \u003cp\u003eThe direct-acting formula is ammonia- and peroxide-free, protecting the hair structure. During application, your hair is nourished, remaining soft and supple with a healthy shine. The creamy consistency allows for precise application and ensures clean results, even with creative color effects. Flo Green washes out gradually, offering maximum flexibility in your look.\u003c\/p\u003e\n\n\u003ch3\u003e Creative freedom for Gothic and alternative styles\u003c\/h3\u003e\n\n\u003cp\u003e Flo Green Directions is ideal for Gothic, Cyber-Goth, Industrial, and Alternative looks. The color can be worn on its own or mixed with other Directions shades to create custom neon tones. The green appears especially intense and vibrant on very light or bleached-white hair. Perfect for festivals, club nights, and making a bold visual statement.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Extremely bright neon green with UV reaction\u003c\/li\u003e\n\n\u003cli\u003e Semi-permanent, direct-dye hair color\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Nourishing formula without developer\u003c\/li\u003e\n\n \u003cli\u003eMixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color: Flo Green \/ Neon Green\u003c\/li\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Application: Direct drawing, without developer\u003c\/li\u003e\n\n\u003cli\u003e Formula: Vegan, ammonia-free, peroxide-free\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Gothic and Cyber-Goth Styles\u003c\/li\u003e\n\n\u003cli\u003e Alternative, punk and industrial looks\u003c\/li\u003e\n\n\u003cli\u003e Festival and club outfits with UV effect\u003c\/li\u003e\n\n\u003cli\u003e Very light or bleached hair\u003c\/li\u003e\n\n\u003cli\u003e Unisex\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How intense is Flo Green?\u003c\/h3\u003e\n\n\u003cp\u003e Extremely bright on bleached hair with a strong neon effect.\u003c\/p\u003e\n\n\u003ch3\u003e Does the paint glow under UV light?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, Flo Green reacts noticeably to black light.\u003c\/p\u003e\n\n\u003ch3\u003e Does my hair need to be bleached blonde?\u003c\/h3\u003e\n\n\u003cp\u003e Very light hair is recommended for maximum color intensity.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last?\u003c\/h3\u003e\n\n\u003cp\u003e Durability varies depending on care and hair structure and washes out gradually.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Flo Green with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors can be mixed together.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eOrder Flo Green Directions 100ml now and make an uncompromising neon statement.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535775363410,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/flo-green-directions-100ml-haartoenung-699.jpg?v=1769982648"},{"product_id":"directions-flo-lime-100ml-haarfarbe","title":"Flo Lime Directions 100ml - hair tint","description":"\u003ch2\u003e Flo Lime Directions 100ml – Neon lime green for uncompromising Gothic statements\u003c\/h2\u003e\n\n\u003ch3\u003e Maximum luminosity for extreme color looks\u003c\/h3\u003e\n\n\u003cp\u003e Flo Lime Directions 100ml is a semi-permanent hair dye with an intense neon lime green for expressive styles beyond the mainstream. The highly pigmented formula delivers a vibrant, fluorescent color with maximum impact. It creates an even, intensely luminous result, especially on very light blonde hair. Ideal for gothic looks, cyber aesthetics, and radical color statements with a clear attitude.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula without compromise\u003c\/h3\u003e\n\n \u003cp\u003eThe creamy consistency allows for precise application and even color distribution. During the coloring process, your hair is conditioned, remaining soft and visibly shiny. Flo Lime Directions is free of developer, ammonia, and peroxide, thus protecting the hair structure. The color is vegan and cruelty-free, representing a conscious, uncompromising alternative hair culture.\u003c\/p\u003e\n\n\u003ch3\u003e Creative freedom through mixability\u003c\/h3\u003e\n\n\u003cp\u003e Flo Lime is perfect for individual color experiments. The shade can be worn on its own or mixed with other Directions colors to lighten neon shades or create unique effects. Depending on hair type and care, the color gradually washes out, allowing for ever-changing looks. Perfect for anyone who values ​​change, control, and creative freedom.\u003c\/p\u003e\n\n\u003ch2\u003e The most important advantages\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Extremely bright neon lime green\u003c\/li\u003e\n\n\u003cli\u003e Semi-permanent, conditioning hair dye\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Without developer, ammonia and peroxide\u003c\/li\u003e\n\n\u003cli\u003e Mixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch2\u003eTechnical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color: Flo Lime \/ Neon Green\u003c\/li\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Application: Direct drawing, ready to use\u003c\/li\u003e\n\n\u003cli\u003e Durability: Washable\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Gothic\u003c\/li\u003e\n\n\u003cli\u003e alternative\u003c\/li\u003e\n\n\u003cli\u003e Cyber ​​Goth\u003c\/li\u003e\n\n\u003cli\u003e punk\u003c\/li\u003e\n\n\u003cli\u003e Festival and statement looks\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How light does my hair need to be for Flo Lime?\u003c\/h3\u003e\n\n\u003cp\u003e For maximum radiance, your hair should be very light blonde or almost white.\u003c\/p\u003e\n\n\u003ch3\u003e Is Flo Lime a permanent hair color?\u003c\/h3\u003e\n\n\u003cp\u003e No, it's a semi-permanent hair dye that gradually washes out.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Flo Lime with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003ch3\u003e Is hair dye harmful to my hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the nourishing formula does not contain any developers and is gentle on the hair structure.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last in the hair?\u003c\/h3\u003e\n\n\u003cp\u003e The durability varies depending on hair structure and care, usually lasting for several washes.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eMake an unmistakable statement and bring maximum neon energy to your Gothic look with Flo Lime Directions 100ml.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535778115922,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/flo-lime-directions-100ml-haartoenung-606.jpg?v=1769982671"},{"product_id":"directions-flo-orange-v2-100ml-haarfarbe","title":"Flo Orange V2 Directions 100ml - hair tint","description":"\u003ch2\u003e Flo Orange V2 Directions 100ml – Neon orange for maximum color intensity\u003c\/h2\u003e\n\n\u003ch3\u003e Maximum luminosity for uncompromising looks\u003c\/h3\u003e\n\n\u003cp\u003e Flo Orange V2 Directions 100ml is a direct dye hair color with extremely high pigment density for striking neon statements. The intense orange shade impresses with its fluorescent luminosity and ensures an uncompromising color effect. The full intensity unfolds particularly well on very light or bleached hair, creating an even, clear result. Ideal for anyone who wants to consciously stand out from the crowd.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula without developer\u003c\/h3\u003e\n\n \u003cp\u003eFlo Orange V2's vegan formula colors your hair without ammonia, peroxide, or developer. During application, the hair is conditioned, remaining soft and giving it a healthy shine. The creamy consistency allows for precise application and even distribution. This gives you complete control over your color result, whether you want a full look or targeted highlights.\u003c\/p\u003e\n\n\u003ch3\u003e Perfect for Gothic and creative color experiments\u003c\/h3\u003e\n\n\u003cp\u003e Flo Orange V2 is perfect for gothic, alternative, punk, and festival styles. The neon shade can be worn on its own or mixed with other Directions colors to create individual nuances and contrasts. Depending on hair type and care, the color gradually washes out, allowing you to redefine your look again and again.\u003c\/p\u003e\n\n\u003ch2\u003e The most important advantages\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Extremely bright neon orange with high signal effect\u003c\/li\u003e\n\n\u003cli\u003e Direct dye hair color without developer\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free formula\u003c\/li\u003e\n\n\u003cli\u003e Nourishing for shine and suppleness\u003c\/li\u003e\n\n \u003cli\u003eMixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Direct dye hair color\u003c\/li\u003e\n\n\u003cli\u003e Color shade: Flo Orange V2\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Durability: Temporary, washable\u003c\/li\u003e\n\n\u003cli\u003e Features: Vegan, cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic\u003cbr\u003e punk\u003cbr\u003e Alternative Styles\u003cbr\u003e Festival Looks\u003cbr\u003e Creative color experiments\u003cbr\u003e Very light or bleached hair\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How intense is Flo Orange V2?\u003c\/h3\u003e\n\n\u003cp\u003e On very light or bleached hair, the color intensity is maximally bright and fluorescent.\u003c\/p\u003e\n\n\u003ch3\u003e Does my hair need to be bleached blonde?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, for a clear and intense result, bleached or very light hair is recommended.\u003c\/p\u003e\n\n\u003ch3\u003e Is the hair dye permanent?\u003c\/h3\u003e\n\n\u003cp\u003e No, Flo Orange V2 is a semi-permanent hair dye and washes out gradually.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix the color?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, Flo Orange V2 can be mixed with all Directions colors.\u003c\/p\u003e\n\n\u003ch3\u003e Is the product vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, the formula is 100% vegan and cruelty-free.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eMake an uncompromising color statement and get Flo Orange V2 Directions 100ml now for maximum neon power.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535786471762,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/flo-orange-v2-directions-100ml-haartoenung-326.jpg?v=1769982696"},{"product_id":"directions-flo-yellow-100ml-haarfarbe","title":"Flo Yellow Directions 100ml - hair dye","description":"\u003ch2\u003e Flo Yellow Directions 100ml – Maximum neon luminosity for uncompromising Gothic statements\u003c\/h2\u003e\n\n\u003ch3\u003e Neon yellow with extreme signal effect\u003c\/h3\u003e\n\n\u003cp\u003e Flo Yellow Directions 100ml is a highly intense, semi-permanent hair dye for radical color statements. The fluorescent neon yellow creates maximum luminosity and stands out uncompromisingly from classic hair colors. On heavily bleached hair, the shade develops clearly, evenly, and with an extreme glow. Ideal for gothic styles with a futuristic, dystopian, or provocative aesthetic.\u003c\/p\u003e\n\n\u003ch3\u003e Even color meets nourishing formula\u003c\/h3\u003e\n\n \u003cp\u003eThe creamy direct color can be applied precisely and ensures a controlled color result without streaking. During application, your hair is intensively nourished, remaining supple and gaining a rich shine. The vegan formula is free of ammonia and peroxide and protects the hair structure with every use.\u003c\/p\u003e\n\n\u003ch3\u003e Creative freedom for individual looks\u003c\/h3\u003e\n\n\u003cp\u003e Flo Yellow is perfect for neon gothic, cyber goth, and industrial looks. The color can be worn on its own or mixed with other Directions colors to create individual nuances, contrasts, or accents. Depending on hair type and care, the color fades gradually, allowing for flexible style changes.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Extremely bright, fluorescent neon yellow\u003c\/li\u003e\n\n\u003cli\u003e Maximum color intensity on bleached hair\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free formula\u003c\/li\u003e\n\n\u003cli\u003e Nourishing for shine and suppleness\u003c\/li\u003e\n\n\u003cli\u003e Mixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n \u003cli\u003eColor shade: Flo Yellow\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Application: Direct drawing, without developer\u003c\/li\u003e\n\n\u003cli\u003e Features: Vegan, cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, neon gothic, cyber goth, industrial styles, alternative looks, heavily bleached or very light hair, creative color experiments\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How intense is Flo Yellow?\u003c\/h3\u003e\n\n\u003cp\u003e Extremely bright and fluorescent on very light or bleached hair.\u003c\/p\u003e\n\n\u003ch3\u003e Does my hair need to be bleached blonde?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, for maximum color effect, heavily bleached hair is required.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last?\u003c\/h3\u003e\n\n\u003cp\u003e Durability depends on hair structure, care, and washing habits.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Flo Yellow with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors can be mixed together.\u003c\/p\u003e\n\n\u003ch3\u003e Is the hair dye vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, Flo Yellow Directions is completely vegan and cruelty-free.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAdd uncompromising neon accents and make your Gothic aesthetic shine – get Flo Yellow Directions 100ml now.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535787749714,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/flo-yellow-directions-100ml-haartoenung-849.jpg?v=1769982720"},{"product_id":"directions-lagoon-blue-100ml-haarfarbe","title":"Lagoon Blue Directions 100ml - hair tint","description":"\u003ch2\u003e Lagoon Blue Directions 100ml – Intense deep blue for uncompromising Gothic styles\u003c\/h2\u003e\n\n\u003ch3\u003e Aquatic depth with maximum color intensity\u003c\/h3\u003e\n\n\u003cp\u003e Lagoon Blue Directions 100ml is a powerful, direct-dye hair color for those seeking a rich, deep blue with high luminosity. The intense shade evokes dark lagoons and creates a strong visual presence, particularly appealing in Gothic, industrial, and alternative styles. On bleached hair, the color develops evenly, clearly, and intensely with a cool finish and high shine. Ideal for looks that exude dominance, individuality, and depth.\u003c\/p\u003e\n\n\u003ch3\u003e Optimal results on light backgrounds\u003c\/h3\u003e\n\n \u003cp\u003eFor maximum color results, your hair should be very light blonde. On this base, Lagoon Blue displays its full pigment density and remains clearly defined. On darker natural hair, the shade appears significantly more subtle. The creamy consistency ensures controlled, drip-free application and allows for even results, even with creative coloring techniques. The color is ready to use immediately and requires no developer.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for smooth hair\u003c\/h3\u003e\n\n\u003cp\u003e Lagoon Blue Directions impresses not only with its color but also with its conditioning properties. The vegan, cruelty-free formula is free of ammonia and peroxide and protects the hair structure during coloring. Your hair remains soft, shiny, and flexible. The toner is intermixable with all Directions colors, offering maximum freedom for individual Gothic color concepts.\u003c\/p\u003e\n\n\u003ch2\u003e The most important advantages\u003c\/h2\u003e\n\n\u003cp\u003e • Intense, deep blue with an aquatic character\u003cbr\u003e • Direct dye hair color without developer \u003cbr\u003e• Vegan and cruelty-free\u003cbr\u003e • Nourishing formula with a high shine\u003cbr\u003e • Mixable with all Directions colors\u003c\/p\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cp\u003e • Contents: 100 ml\u003cbr\u003e • Color: Lagoon Blue\u003cbr\u003e • Product type: Direct dye hair color\u003cbr\u003e • Durability: Semi-permanent, washable\u003cbr\u003e • Formula: Vegan, ammonia-free, peroxide-free\u003cbr\u003e • Origin: UK \/ England\u003c\/p\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, Industrial, Cyber ​​Goth, Alternative Styles, Punk, Darkwave, creative color experiments, bleached or very light hair\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How intense is Lagoon Blue?\u003c\/h3\u003e\n\n\u003cp\u003e Very intense on bleached hair with a clear, deep blue tone. Visible on dark hair, but significantly more muted.\u003c\/p\u003e\n\n\u003ch3\u003e Do I need to bleach my hair?\u003c\/h3\u003e\n\n\u003cp\u003e For maximum color intensity, bleached hair is recommended.\u003c\/p\u003e\n\n\u003ch3\u003e Is Lagoon Blue permanent?\u003c\/h3\u003e\n\n\u003cp\u003e No, it's a semi-permanent tint that washes out gradually.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Lagoon Blue with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003ch3\u003e Is hair dye harmful?\u003c\/h3\u003e\n\n \u003cp\u003eNo, the formula is nourishing and free of aggressive oxidizing agents.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMake a clear statement and add depth to your Gothic look – order Lagoon Blue Directions now.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535792533842,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/lagoon-blue-directions-100ml-haartoenung-135.jpg?v=1769982744"},{"product_id":"directions-lavender-100ml-haarfarbe","title":"Lavender Directions 100ml - hair tint","description":"\u003ch2\u003e Lavender Directions 100ml – Cool lavender shade for elegant Gothic styles\u003c\/h2\u003e\n\n\u003ch3\u003e Delicate lavender with a mystical aura\u003c\/h3\u003e\n\n\u003cp\u003e Lavender Directions 100ml is a semi-permanent hair color for anyone seeking a cool, ethereal lilac shade. The color combines soft lavender tones with a clear, calm depth, lending your look an elegant Gothic aesthetic. Lavender truly shines in dark romantic and pastel Gothic styles. The color is deliberately understated yet expressive, clearly standing out from classic lilac shades.\u003c\/p\u003e\n\n\u003ch3\u003e Maximum color effect on very light hair\u003c\/h3\u003e\n\n \u003cp\u003eFor an even and vibrant color result, your hair should be very light blonde or silver-white. On this base, Lavender Directions displays its pure color brilliance without any yellow tones. No visible result can be expected on dark natural hair. The creamy texture allows for controlled application and ensures even distribution of the pigments. Ideal for precise coloring, highlights, or complete looks with a cool undertone.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for smooth hair\u003c\/h3\u003e\n\n\u003cp\u003e The vegan Directions formula contains no developer, ammonia, or peroxide and is gentle on your hair during application. While coloring, your hair is conditioned, remaining soft and gaining a natural shine. Lavender Directions is mixable with all Directions colors, offering maximum creative freedom for individual shades and personalized gothic looks.\u003c\/p\u003e\n\n\u003ch2\u003e Your most important benefits\u003c\/h2\u003e\n\n\u003cp\u003e • Cool lavender tone with an elegant Gothic flair \u003cbr\u003e• Ideal for very light blonde or grey hair\u003cbr\u003e • Vegan, nourishing formula without developers\u003cbr\u003e • Even color distribution thanks to creamy texture\u003cbr\u003e • Mixable with all Directions colors\u003c\/p\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cp\u003e Contents: 100 ml\u003cbr\u003e Product type: Semi-permanent hair dye\u003cbr\u003e Color: Lavender\u003cbr\u003e Application: Direct drawing without oxidation\u003cbr\u003e Durability: Washable\u003cbr\u003e Origin: UK \/ England\u003cbr\u003e Special features: Vegan, cruelty-free\u003c\/p\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, Dark Romantic, Pastel Goth, Alternative Styles, Witchy Looks, very light blonde or grey hair, creative color experiments with a cool aesthetic\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How light does my hair need to be for Lavender Directions?\u003c\/h3\u003e\n\n\u003cp\u003e Your hair should be very light blonde, silver-white or grey so that the color tone is clearly visible?\u003c\/p\u003e\n\n\u003ch3\u003e Is Lavender Directions permanent?\u003c\/h3\u003e\n\n\u003cp\u003e No, it's a semi-permanent hair dye that washes out over time?\u003c\/p\u003e\n\n\u003ch3\u003e Do I need a developer?\u003c\/h3\u003e\n\n\u003cp\u003e No, Lavender Directions is ready to use and is applied without developer?\u003c\/p\u003e\n\n \u003ch3\u003eCan I mix lavender with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable with each other?\u003c\/p\u003e\n\n\u003ch3\u003e Will the dye damage my hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the formula is nourishing, vegan and free of harsh ingredients?\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eOrder Lavender Directions 100ml now and give your Gothic look a cool, mystical elegance.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535794794834,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/lavender-directions-100ml-haartoenung-791.jpg?v=1769982768"},{"product_id":"directions-lilac-100ml-haarfarbe","title":"Lilac Directions 100ml - hair tint","description":"\u003ch2\u003e Lilac Directions 100ml – Soft pastel lilac for a mystical Gothic look\u003c\/h2\u003e\n\n\u003ch3\u003e A delicate lilac shade with an ethereal aura.\u003c\/h3\u003e\n\n\u003cp\u003e Lilac Directions 100ml is a semi-permanent hair color for those seeking a subtle, cool pastel shade with an elegant effect. The soft lilac combines delicate violet nuances with a slight gray shimmer, creating a serene, melancholic look. Lilac truly shines in a gothic setting, emphasizing a dark, mystical aesthetic. Ideal for those who consciously opt for subtle color accents while still making a stylish statement.\u003c\/p\u003e\n\n\u003ch3\u003e Maximum color fidelity on very light hair\u003c\/h3\u003e\n\n \u003cp\u003eFor a clear and even color result, your hair should be very light blonde. Lilac Directions shows its full depth and purity on blonde level 10, silver-white, or gray hair. The color will not be visible on dark or untreated hair. The creamy texture allows for precise application and controlled color development. The result is cool, even, and harmonious without any unwanted undertones.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for color with character\u003c\/h3\u003e\n\n\u003cp\u003e Directions hair dyes stand for intense pigments and gentle care. Lilac Directions is vegan, cruelty-free, and peroxide-free. During application, your hair is moisturized, leaving it soft and manageable. The color can be used on its own or mixed with other Directions shades to create custom pastel nuances. Perfect for creative, gothic styles with a personal touch.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cp\u003e • Soft pastel purple with a cool Gothic aesthetic \u003cbr\u003e• Ideal for very light blonde or grey hair\u003cbr\u003e • Vegan, cruelty-free formula\u003cbr\u003e • Nourishing and peroxide-free\u003cbr\u003e • Mixable with all Directions colors\u003c\/p\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cp\u003e Contents: 100 ml\u003cbr\u003e Color type: Semi-permanent hair tint\u003cbr\u003e Color shade: Lilac \/ Pastel lilac\u003cbr\u003e Origin: UK \/ England\u003cbr\u003e Special features: Vegan, ammonia-free, peroxide-free\u003cbr\u003e Mixable with all Directions colors\u003c\/p\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, Pastel Goth, Witchy Styles, Dark Alternative Looks, creative color experiments, very light blonde or grey hair\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How light does my hair need to be for Lilac Directions?\u003c\/h3\u003e\n\n\u003cp\u003e Your hair should be very light blonde or silver-white to achieve a clear color result?\u003c\/p\u003e\n\n\u003ch3\u003e Is Lilac Directions visible on dark hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the color is not visible on dark or untreated hair?\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last in the hair?\u003c\/h3\u003e\n\n\u003cp\u003e The longevity varies depending on hair structure and care, as it is a semi-permanent tint.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix lilac with other colors?\u003c\/h3\u003e\n\n \u003cp\u003eYes, are all Directions colors fully mixable with each other?\u003c\/p\u003e\n\n\u003ch3\u003e Is hair dye harmful to my hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the formula is nourishing, vegan, and free of aggressive developers?\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eDiscover Lilac Directions 100ml now and give your Gothic look an elegant, mystical touch.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535795548498,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/lilac-directions-100ml-haartoenung-650.jpg?v=1769982788"},{"product_id":"directions-midnight-blue-100ml-haarfarbe","title":"Midnight Blue Directions 100ml - hair dye","description":"\u003ch2\u003e Midnight Blue Directions 100ml – Deep night blue for intense Gothic aesthetics\u003c\/h2\u003e\n\n\u003ch3\u003e Dark color intensity with mystical depth\u003c\/h3\u003e\n\n\u003cp\u003e Midnight Blue Directions 100ml is a semi-permanent hair dye for those seeking a rich, dark blue with a distinctly gothic feel. The shade evokes a moonless night and lends your look depth, intensity, and visual presence. The blue appears particularly vibrant and even on bleached hair, while on natural hair it creates a dark blue hue with a mysterious quality. Ideal for those who want to combine dark elegance with individuality.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for noticeably healthy hair\u003c\/h3\u003e\n\n \u003cp\u003eThe creamy Directions formula colors your hair without ammonia or peroxide. During the coloring process, your hair is conditioned, remaining soft and supple, and gaining a natural shine. The color coats each strand evenly, ensuring a controlled and clean result. Midnight Blue is suitable for full coloring as well as for highlights or layered looks in the Gothic and alternative styles.\u003c\/p\u003e\n\n\u003ch3\u003e Creative freedom without compromise\u003c\/h3\u003e\n\n\u003cp\u003e Midnight Blue Directions is vegan and cruelty-free. You can use the color on its own or mix it with other Directions shades to create your own unique nuances. The color's longevity depends on your hair type, starting color, and how you care for it, giving you maximum control over fading. It's the perfect choice for anyone who wants to combine expression, ethics, and quality.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Deep, intense midnight blue with a distinct Gothic effect\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Nourishing, creamy texture without ammonia\u003c\/li\u003e\n\n\u003cli\u003e Mixable with all Directions colors\u003c\/li\u003e\n\n \u003cli\u003e100 ml content for flexible applications\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color type: Semi-permanent hair tint\u003c\/li\u003e\n\n\u003cli\u003e Color: Midnight Blue\u003c\/li\u003e\n\n\u003cli\u003e Formulation: Vegan, ammonia-free, peroxide-free\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\u003cli\u003e Durability: Temporary, depending on hair structure and care.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, Darkwave, Alternative Styles, creative color experiments, bleached or natural hair with a desire for a deep blue tone\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How intense is Midnight Blue Directions?\u003c\/h3\u003e\n\n\u003cp\u003e Very intense and clear on bleached hair, but visible with a dark blue tint on dark hair?\u003c\/p\u003e\n\n\u003ch3\u003e Do I need to bleach my hair?\u003c\/h3\u003e\n\n\u003cp\u003e Recommended for maximum color intensity, but not absolutely necessary?\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last?\u003c\/h3\u003e\n\n\u003cp\u003e Durability varies depending on hair structure, care and washing habits.\u003c\/p\u003e\n\n\u003ch3\u003e Is hair dye harmful?\u003c\/h3\u003e\n\n\u003cp\u003e No, the formula is nourishing and free of ammonia and peroxide?\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Midnight Blue with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable with each other?\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eOpt for dark elegance and depth – order Midnight Blue Directions 100ml and give your Gothic look maximum expressiveness.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535795646802,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/midnight-blue-directions-100ml-haartoenung-790.jpg?v=1769982813"},{"product_id":"directions-neon-blue-100ml-haarfarbe","title":"Neon Blue Directions 100ml - hair tint","description":"\u003ch2\u003e Neon Blue Directions 100ml – Maximum neon luminosity for uncompromising Gothic styles\u003c\/h2\u003e\n\n\u003ch3\u003e Electrifying neon blue with extreme expressiveness\u003c\/h3\u003e\n\n\u003cp\u003e Neon Blue Directions 100ml is a highly intense, semi-permanent hair dye for those seeking uncompromising color brilliance. The vibrant neon blue with a cool undertone creates an electrifying look that truly shines in the Gothic, Cyber, and Alternative styles. The color makes a bold statement, is dominant, and remains strikingly vibrant even in low light. On bleached hair, it produces a rich, even color application with maximum luminosity.\u003c\/p\u003e\n\n\u003ch3\u003e Optimal color results on light hair\u003c\/h3\u003e\n\n \u003cp\u003eFor an intense result, your hair should be bleached or very light blonde. Neon Blue develops its full color depth even on light blonde shades, without requiring extreme high-end bleaching. The color is not visible on dark natural hair. The direct dye gently coats the hair, allowing for controlled, even results. Depending on your starting color and hair texture, individual nuances with a strong neon character are created.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for a healthy shine\u003c\/h3\u003e\n\n\u003cp\u003e The vegan Directions formula colors without ammonia or peroxide. During application, your hair is conditioned and moisturized, leaving it soft, manageable, and shiny. Neon Blue can be used on its own or mixed with other Directions colors to create your own unique shades. Ideal for creative styles with maximum control and no structural damage.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Extremely bright neon blue with high color intensity\u003c\/li\u003e\n\n \u003cli\u003eIdeal for Gothic, Cyber ​​Goth and Alternative styles\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free formula\u003c\/li\u003e\n\n\u003cli\u003e Direct pull without developer\u003c\/li\u003e\n\n\u003cli\u003e Mixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Color: Neon Blue\u003c\/li\u003e\n\n\u003cli\u003e Formulation: Vegan, ammonia-free, peroxide-free\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\u003cli\u003e Durability: Temporary, washable\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, Cyber ​​Goth, Alternative, Punk, Visual Kei, Cosplay, striking dark styles, creative color experiments, bleached or very light hair\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How intense is Neon Blue Directions?\u003c\/h3\u003e\n\n\u003cp\u003e Very intense. On bleached hair, it creates a bright neon blue with maximum color effect?\u003c\/p\u003e\n\n\u003ch3\u003e Does my hair need to be bleached blonde?\u003c\/h3\u003e\n\n\u003cp\u003e Yes. Is bleached or very light hair necessary for visible and even results?\u003c\/p\u003e\n\n\u003ch3\u003e Is the hair color permanent?\u003c\/h3\u003e\n\n\u003cp\u003e No. It's a semi-permanent tint that gradually washes out?\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix neon blue with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes. Are all Directions colors fully mixable with each other?\u003c\/p\u003e\n\n \u003ch3\u003eWill the dye damage my hair?\u003c\/h3\u003e\n\n\u003cp\u003e No. The nourishing formula is gentle and does not contain any aggressive developers?\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMake an uncompromising statement and bring your Gothic look to maximum luminosity with Neon Blue Directions 100ml.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535796007250,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/neon-blue-directions-100ml-haartoenung-328.jpg?v=1769982837"},{"product_id":"directions-neon-red-100ml-haarfarbe","title":"Neon Red Directions 100ml - hair dye","description":"\u003ch2\u003e Neon Red Directions 100ml – Maximum color intensity for uncompromising Gothic statements\u003c\/h2\u003e\n\n\u003ch3\u003e Extremely vibrant neon red with radical expressiveness\u003c\/h3\u003e\n\n\u003cp\u003e Neon Red Directions 100ml is a semi-permanent hair dye for those seeking an uncompromising, highly intense red. The shade impresses with its extreme luminosity and subtle neon finish, creating striking contrasts. Neon Red truly shines in Gothic, alternative, and punk scenes, making a bold statement against restraint. On bleached or very light hair, the color appears rich, even, and strikingly vibrant.\u003c\/p\u003e\n\n\u003ch3\u003e Flexible application for creative freedom\u003c\/h3\u003e\n\n \u003cp\u003eThe ready-to-use formula can be applied directly from the can and allows for even color distribution without developer or oxidizing agent. Neon Red can be worn on its own or mixed with other Directions colors to create individual shades and transitions. The color intensity remains consistently visible even under stage lighting, club lighting, or daylight. The lighter the base color, the more intense and longer-lasting the result.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula without compromise\u003c\/h3\u003e\n\n\u003cp\u003e Besides its intense color, Neon Red Directions impresses with its nourishing texture. The vegan, ammonia-free formula protects the hair structure during coloring and ensures a smooth, glossy finish. Hair feels cared for and remains flexible after coloring. Ideal for frequent color changes, creative styling, and anyone who wants maximum results without hair damage.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Extremely bright neon red with high color intensity\u003c\/li\u003e\n\n \u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e No developer or peroxide required\u003c\/li\u003e\n\n\u003cli\u003e Mixable with all Directions colors\u003c\/li\u003e\n\n\u003cli\u003e It conditions the hair during coloring.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color type: Semi-permanent hair tint\u003c\/li\u003e\n\n\u003cli\u003e Color: Neon Red\u003c\/li\u003e\n\n\u003cli\u003e Hair base: Bleached to light blonde recommended\u003c\/li\u003e\n\n\u003cli\u003e Formula: Vegan, ammonia-free, peroxide-free\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, alternative, punk, dark fashion, festival looks, provocative statements, creative color experiments, individual styles\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How intense is Neon Red Directions?\u003c\/h3\u003e\n\n\u003cp\u003e Neon Red is one of Directions' most intense red shades and creates a bright, neon-like finish.\u003c\/p\u003e\n\n\u003ch3\u003e Does the hair have to be bleached blonde?\u003c\/h3\u003e\n\n\u003cp\u003e For optimal results, bleached or very light hair is recommended. High-end bleaching is not absolutely necessary.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last?\u003c\/h3\u003e\n\n\u003cp\u003e Durability varies depending on hair structure, starting color and care, usually lasting over several washes.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix neon red with other colors?\u003c\/h3\u003e\n\n \u003cp\u003eYes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003ch3\u003e Is hair dye harmful to the hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the vegan formula is gentle, nourishing and free of oxidizing agents.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMake an uncompromising statement and make your Gothic style shine – order Neon Red Directions 100ml now.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535796236626,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/neon-red-directions-100ml-haartoenung-533.jpg?v=1769982861"},{"product_id":"directions-pastel-blue-100ml-haarfarbe","title":"Pastel Blue Directions 100ml - hair tint","description":"\u003ch2\u003e Pastel Blue Directions 100ml – Ice-cold pastel blue for clear Gothic statements\u003c\/h2\u003e\n\n\u003ch3\u003e A frosty color aesthetic with controlled intensity\u003c\/h3\u003e\n\n\u003cp\u003e Directions Pastel Blue 100ml is a semi-permanent hair dye for those seeking a cool, understated pastel shade with maximum impact. The light, icy blue creates a clear, almost glassy look, making a striking statement, especially in the Gothic and alternative scenes. On very light blonde hair, the color develops evenly and cleanly. The result is deliberately sophisticated, aesthetically pleasing, and uncompromisingly modern. Ideal for styles that exude distance, clarity, and individuality.\u003c\/p\u003e\n\n\u003ch3\u003e Optimal results on a very light blonde base\u003c\/h3\u003e\n\n \u003cp\u003eFor a visible and true-to-life result, Pastel Blue requires a very light base. On blonde level 10, silver-white, or gray hair, the shade reveals its full, frosty depth. No color effect can be expected on dark or natural hair. The creamy consistency allows for even application without streaking. Depending on hair structure and base color, individual nuances with a controlled pastel effect are created.\u003c\/p\u003e\n\n\u003ch3\u003e Vegan care formula for smooth hair\u003c\/h3\u003e\n\n\u003cp\u003e Besides its striking color aesthetic, Pastel Blue Directions impresses with its conditioning formula. The ready-to-use color is free of peroxide and ammonia, protecting your hair structure during application. Your hair will remain soft, shiny, and flexible. The vegan formula is completely free of animal-derived ingredients and animal testing. Furthermore, the shade is mixable with all other Directions colors, offering you maximum creative control.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eCool pastel blue with a clear Gothic aesthetic\u003c\/li\u003e\n\n\u003cli\u003e Ideal for very light blonde or silver-white hair\u003c\/li\u003e\n\n\u003cli\u003e Vegan, cruelty-free formula\u003c\/li\u003e\n\n\u003cli\u003e Nourishing and gentle without peroxide\u003c\/li\u003e\n\n\u003cli\u003e Mixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color: Pastel Blue\u003c\/li\u003e\n\n\u003cli\u003e Hair base: Very light blonde, silver-white, grey\u003c\/li\u003e\n\n\u003cli\u003e Durability: Temporary, washable\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\u003cli\u003e Special features: Vegan, ammonia-free, peroxide-free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, Dark Alternative, Cyber ​​Goth, Industrial, Avantgarde looks, cool pastel styles, light blonde bases, silver or grey hair\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How light does my hair need to be for Pastel Blue?\u003c\/h3\u003e\n\n\u003cp\u003e Your hair should be very lightly bleached, ideally to blonde level 10, to achieve a visible result?\u003c\/p\u003e\n\n\u003ch3\u003e Is Pastel Blue suitable for dark hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, there is no visible color effect on dark or untreated hair?\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last in the hair?\u003c\/h3\u003e\n\n\u003cp\u003e Durability varies depending on hair structure, care and washing habits.\u003c\/p\u003e\n\n \u003ch3\u003eCan I mix Pastel Blue with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors can be mixed together?\u003c\/p\u003e\n\n\u003ch3\u003e Is hair dye harmful to the hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the formula is nourishing and does not contain peroxide or ammonia?\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eOrder Pastel Blue Directions 100ml now and give your Gothic look an icy, controlled color aesthetic.\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535797154130,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/pastel-blue-directions-100ml-haartoenung-580.jpg?v=1769982886"},{"product_id":"directions-pastel-pink-100ml-haarfarbe","title":"Pastel Pink Directions 100ml - hair dye","description":"\u003ch2\u003e Pastel Pink Directions 100ml – Delicate pastel shade for aesthetic Gothic statements\u003c\/h2\u003e\n\n\u003ch3\u003e Gentle color intensity with a clear message\u003c\/h3\u003e\n\n\u003cp\u003e Pastel Pink Directions 100ml is a semi-permanent hair color for those who consciously play with contrasts. The delicate pink shade combines soft pastel aesthetics with clear expressiveness and is perfect for modern Gothic, alternative, and pastel Gothic looks. On very light blonde hair, it creates an even, pure color with controlled luminosity. The color appears calm, sophisticated, yet confident. Ideal if you want your look to subtly provoke without sacrificing impact.\u003c\/p\u003e\n\n \u003ch3\u003eOptimal results on very light hair\u003c\/h3\u003e\n\n\u003cp\u003e For a clean color result, your hair should be lightened to blonde level 10. Pastel Pink develops its full clarity and appears particularly even on silver-white or gray hair. This shade is not suitable for dark or untreated hair. The creamy consistency allows for precise application and ensures even color distribution from roots to ends. The color is ready to use and can be applied immediately.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for smooth hair\u003c\/h3\u003e\n\n\u003cp\u003e Pastel Pink Directions is not only visually appealing, but also boasts nourishing properties. The vegan, ammonia-free formula supports the hair structure during coloring, leaving it smooth and shiny. Hair feels soft and remains flexible. All Directions colors are intermixable, allowing you to create your own custom pastel shade.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eA delicate pastel pink shade with an even color result.\u003c\/li\u003e\n\n\u003cli\u003e Ideal for Gothic, Pastel Goth and Alternative styles\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free formula\u003c\/li\u003e\n\n\u003cli\u003e Nourishing and ammonia-free\u003c\/li\u003e\n\n\u003cli\u003e Mixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color: Pastel Pink\u003c\/li\u003e\n\n\u003cli\u003e Hair base: Very light blonde, silver-white, grey\u003c\/li\u003e\n\n\u003cli\u003e Formula: Vegan, ammonia-free, peroxide-free\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, Pastel Goth, Alternative, Dark Romantic, Visual Kei, creative scene styles, very light blonde or silver hair\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How light does my hair need to be for pastel pink?\u003c\/h3\u003e\n\n\u003cp\u003e Very light blonde or silver-white for an even result?\u003c\/p\u003e\n\n\u003ch3\u003e Is the color permanent?\u003c\/h3\u003e\n\n\u003cp\u003e No, it's a semi-permanent hair dye?\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix pastel pink with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors can be mixed together?\u003c\/p\u003e\n\n\u003ch3\u003e Is the hair dye vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, Pastel Pink Directions is 100% vegan and cruelty-free?\u003c\/p\u003e\n\n\u003ch3\u003e Do I need a developer or peroxide?\u003c\/h3\u003e\n\n \u003cp\u003eNo, the paint is ready to use and must not be mixed with peroxide?\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMake a conscious statement with Pastel Pink Directions 100ml and give your Gothic look a clear, aesthetic signature.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535797416274,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/pastel-pink-directions-100ml-haartoenung-647.jpg?v=1769982909"},{"product_id":"directions-pastel-rose-100ml-haarfarbe","title":"Pastel Rose Directions 100ml - hair tint","description":"\u003ch2\u003e Pastel Rose Directions 100ml – Delicate rose shade for an ethereal Gothic look\u003c\/h2\u003e\n\n\u003ch3\u003e Soft pastel color with clear expressiveness\u003c\/h3\u003e\n\n\u003cp\u003e Pastel Rose Directions 100ml is a semi-permanent hair color for those who want to add a subtle yet deliberate touch. The delicate rose shade combines romantic lightness with a cool, almost mystical note and is perfect for modern Gothic, Pastel Gothic, and alternative looks. On very light, evenly bleached hair, it develops a clear, even color result with gentle depth. The color appears deliberately understated, yet remains present and stylish.\u003c\/p\u003e\n\n\u003ch3\u003e Optimal color results on very light hair\u003c\/h3\u003e\n\n \u003cp\u003eFor a clean pastel pink, your hair should be lightened to blonde level 10 or silver-white. Only then will the shade appear pure and without any yellow undertones. Pastel rose looks particularly cool and even on gray or white hair. This color is not suitable for dark or natural hair. The creamy consistency allows for controlled application and even distribution without patchiness.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for supple structures\u003c\/h3\u003e\n\n\u003cp\u003e Besides its aesthetic effect, Pastel Rose Directions impresses with its nourishing, vegan formula. The toner is free of peroxide and developer, protecting the hair structure during coloring. Hair remains soft, flexible, and shiny. All Directions colors are intermixable, allowing you to create individual shades and seamless transitions.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e A delicate pastel pink tone with a clear Gothic aesthetic.\u003c\/li\u003e\n\n\u003cli\u003e Ideal for very light blonde, silver or grey hair\u003c\/li\u003e\n\n \u003cli\u003eVegan and cruelty-free formula\u003c\/li\u003e\n\n\u003cli\u003e Nourishing, gentle and ready to use\u003c\/li\u003e\n\n\u003cli\u003e Can be mixed with other Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color: Pastel Rose\u003c\/li\u003e\n\n\u003cli\u003e Hair base: Very light blonde, silver-white, grey\u003c\/li\u003e\n\n\u003cli\u003e Application: No developer, no peroxide\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, Pastel Goth, Romantic Goth, Alternative Styles, Cosplay, creative color experiments, very light blonde bases, silver or grey hair\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How light does my hair need to be for pastel rose?\u003c\/h3\u003e\n\n\u003cp\u003e Very light blonde or silver-white for an even result?\u003c\/p\u003e\n\n\u003ch3\u003e Is Pastel Rose a permanent hair color?\u003c\/h3\u003e\n\n\u003cp\u003e No, it's a semi-permanent tint?\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Pastel Rose with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable?\u003c\/p\u003e\n\n\u003ch3\u003e Is the hair dye vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, Pastel Rose Directions is 100% vegan and cruelty-free?\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last in the hair?\u003c\/h3\u003e\n\n\u003cp\u003e How long does it last depends on hair structure, care, and washing habits?\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eOrder Pastel Rose Directions 100ml now and give your Gothic look a soft, mystical touch.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535798006098,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/pastel-rose-directions-100ml-haartoenung-604.jpg?v=1769982938"},{"product_id":"directions-peach-100ml-haarfarbe","title":"Peach Directions 100ml - hair tint","description":"\u003ch2\u003e Peach Directions 100ml – Soft peach tone for creative Gothic styles\u003c\/h2\u003e\n\n\u003ch3\u003e A delicate peach hue with modern expressiveness\u003c\/h3\u003e\n\n\u003cp\u003e Peach Directions 100ml offers a soft, pastel peach shade that adds a special depth to your look. This hair color combines rosy nuances with subtle copper highlights, resulting in an even, vibrant color. Especially within the Gothic and alternative scenes, peach creates a deliberate contrast between delicacy and individuality. The shade appears modern and expressive, standing out clearly from classic hair colors without being overpowering.\u003c\/p\u003e\n\n\u003ch3\u003e Optimal results on very light hair\u003c\/h3\u003e\n\n \u003cp\u003eFor the full color effect, your hair should be very light blonde. Peach Directions unfolds its pure, pastel radiance on blonde level 10. The color also appears particularly clear and even on silver-white or gray hair. No visible result can be expected on natural or dark hair. The creamy consistency allows for controlled application and a clean, streak-free coloring experience.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for smooth hair\u003c\/h3\u003e\n\n\u003cp\u003e Peach Directions impresses not only visually, but also with its nourishing formula. This semi-permanent hair color is ready to use and requires no developer or peroxide. During the coloring process, the hair is conditioned, leaving it noticeably soft and shiny. The vegan formula is cruelty-free and suitable for anyone who wants to combine vibrant color with responsible hair care. Furthermore, Peach is compatible with all Directions colors.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eSoft peach tone with rosé and copper nuances\u003c\/li\u003e\n\n\u003cli\u003e Ideal for Gothic, alternative and creative scene looks.\u003c\/li\u003e\n\n\u003cli\u003e Vegan, cruelty-free formula\u003c\/li\u003e\n\n\u003cli\u003e Nourishing and ready-to-use without developer\u003c\/li\u003e\n\n\u003cli\u003e Can be mixed with other Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color: Peach\u003c\/li\u003e\n\n\u003cli\u003e Hair base: Very light blonde, silver-white, grey\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\u003cli\u003e Special feature: Vegan, peroxide-free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, alternative, scene styles, creative color looks, very light blonde hair, silver-white or grey hair\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e Is Peach Directions suitable for dark hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, very light blonde hair is necessary for a visible result.\u003c\/p\u003e\n\n\u003ch3\u003e Do I need to use a developer or peroxide?\u003c\/h3\u003e\n\n\u003cp\u003e No, the paint is ready to use and must not be mixed with peroxide.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last in the hair?\u003c\/h3\u003e\n\n\u003cp\u003e Durability depends on hair structure, care, and washing habits.\u003c\/p\u003e\n\n\u003ch3\u003e Is Peach Directions vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, the hair color is completely vegan and cruelty-free.\u003c\/p\u003e\n\n \u003ch3\u003eCan I mix Peach with other Directions colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors can be mixed together.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMake a clear statement and bring soft elegance to your Gothic look with Peach Directions 100ml.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535798235474,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/peach-directions-100ml-haartoenung-626.jpg?v=1769982963"},{"product_id":"directions-pillarbox-red-100ml-haarfarbe","title":"Pillarbox Red Directions 100ml - hair dye","description":"\u003ch2\u003e Pillarbox Red Directions 100ml – Intense red for uncompromising statements\u003c\/h2\u003e\n\n\u003ch3\u003e Maximum luminosity for powerful appearances\u003c\/h3\u003e\n\n\u003cp\u003e Pillarbox Red Directions 100ml represents a deep, clear red with extremely high color saturation. This shade is uncompromising, dominant, and instantly striking. Its full radiance unfolds particularly well on bleached hair, ensuring an even, intense result. The red also remains visible and vibrant on light natural hair. Pillarbox Red is the ideal choice if you're looking for a classic, striking red that exudes strength, passion, and determination, making your look impossible to miss.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula without compromise\u003c\/h3\u003e\n\n \u003cp\u003eThe creamy, ready-to-use texture allows for clean and controlled application without dripping. During coloring, the hair is conditioned and afterwards feels soft, smooth, and manageable. The semi-permanent formula is free of ammonia and peroxide and protects the hair structure. It rinses out evenly without unwanted color casts. This ensures your red remains clear and intense throughout the coloring process. Ideal for those who color their hair regularly and value healthy-looking hair.\u003c\/p\u003e\n\n\u003ch3\u003e Creative freedom for individual shades of red\u003c\/h3\u003e\n\n\u003cp\u003e Pillarbox Red can be mixed with all Directions colors. This allows you to create darker reds, cool shades, or custom color combinations. The color's longevity varies depending on hair type, starting color, and hair care. This hair color is perfect for those who understand color as an expression of their personality and use it consciously.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Extremely bright, classic red\u003c\/li\u003e\n\n\u003cli\u003e Especially intense on bleached hair\u003c\/li\u003e\n\n \u003cli\u003eNourishing, creamy consistency\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Mixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color: Pillarbox Red\u003c\/li\u003e\n\n\u003cli\u003e Application: Ready to use\u003c\/li\u003e\n\n\u003cli\u003e Country of origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Gothic and dark alternative styles\u003c\/li\u003e\n\n\u003cli\u003e Punk and scene looks\u003c\/li\u003e\n\n\u003cli\u003e Statement hair colors\u003c\/li\u003e\n\n\u003cli\u003e Striking contrasts\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How intense is Pillarbox Red on bleached hair?\u003c\/h3\u003e\n\n\u003cp\u003e Very intense with maximum luminosity.\u003c\/p\u003e\n\n\u003ch3\u003e Is the color also visible on natural hair?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, on light natural hair; limited on dark hair.\u003c\/p\u003e\n\n\u003ch3\u003e How long does Pillarbox Red Directions last?\u003c\/h3\u003e\n\n\u003cp\u003e Durability depends on hair structure and care.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Pillarbox Red with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003ch3\u003e Is a developer or peroxide necessary?\u003c\/h3\u003e\n\n\u003cp\u003e No, the paint is ready to use immediately.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMake an uncompromising statement with Pillarbox Red Directions and bring pure intensity to your look.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535798563154,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/pillarbox-red-directions-100ml-haartoenung-434.jpg?v=1769982986"},{"product_id":"directions-plum-100ml-haarfarbe","title":"Plum Directions 100ml - hair tint","description":"\u003ch2\u003ePlum Directions 100ml – Deep violet for expressive Gothic styles\u003c\/h2\u003e\n\n\u003ch3\u003e Mystical violet with intense color depth\u003c\/h3\u003e\n\n\u003cp\u003e Plum Directions 100ml is a semi-permanent hair color in an intense red-violet that adds depth, expression, and a dark elegance to your look. The shade combines cool violet nuances with a warm plum base, ensuring a rich, even color result. Plum unfolds its full intensity, especially on bleached hair, appearing clear, vibrant, and sophisticated. Ideal for anyone seeking a dark violet with character and wanting to make a statement.\u003c\/p\u003e\n\n\u003ch3\u003e Visible results on light and natural hair\u003c\/h3\u003e\n\n \u003cp\u003eFor maximum color brilliance, application on bleached hair is recommended. However, Plum also works on light to medium blonde shades, creating a darker, shimmering violet tone. The result depends on the starting color and adds individual depth to every look. The color coats the hair evenly and washes out gently without leaving harsh lines or patches.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula without developer\u003c\/h3\u003e\n\n\u003cp\u003e Directions Plum is ready to use and contains no developer, ammonia, or peroxide. Its creamy consistency is easy to apply and conditions your hair while coloring. Hair remains soft, shiny, and manageable. The vegan formula is cruelty-free and perfect for frequent color changes, creative experiments, and bold gothic looks. All Directions colors are intermixable.\u003c\/p\u003e\n\n\u003ch2\u003e Advantages at a glance\u003c\/h2\u003e\n\n\u003cp\u003e • Intense red-violet hue with depth\u003cbr\u003e • Visible results on bleached and light hair \u003cbr\u003e• Vegan and cruelty-free formula\u003cbr\u003e • Ready to use without developer\u003cbr\u003e • Can be mixed with other Directions colors\u003c\/p\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cp\u003e • Product type: Semi-permanent hair dye\u003cbr\u003e • Colour: Plum\u003cbr\u003e • Contents: 100 ml\u003cbr\u003e • Formula: Vegan, without ammonia and peroxide\u003cbr\u003e • Application: Direct drawing\u003cbr\u003e • Origin: UK \/ England\u003c\/p\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, Dark Alternative, Visual Kei, Punk, Metal, expressive looks, individual color experiments, dark and mystical styles\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How intense is Plum Directions on bleached hair?\u003c\/h3\u003e\n\n\u003cp\u003e Does it produce a strong, deep violet color with high color intensity and an even result on bleached hair?\u003c\/p\u003e\n\n\u003ch3\u003e Does Plum work without bleaching?\u003c\/h3\u003e\n\n\u003cp\u003e The color is visible on light natural hair, but appears darker and less vibrant?\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last?\u003c\/h3\u003e\n\n\u003cp\u003e The durability varies depending on hair structure and care, and it washes out evenly?\u003c\/p\u003e\n\n\u003ch3\u003e Is Plum Directions vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, the hair color is completely vegan and cruelty-free?\u003c\/p\u003e\n\n \u003ch3\u003eCan I mix Plum with other Directions colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors can be mixed together?\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eOrder Plum Directions 100ml now and add depth, mystery and uncompromising color intensity to your look.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535801971026,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/plum-directions-100ml-haartoenung-523.jpg?v=1769983008"},{"product_id":"directions-poppy-red-100ml-haarfarbe","title":"Poppy Red Directions 100ml - hair dye","description":"\u003ch2\u003e Poppy Red Directions 100ml – Vibrant red for uncompromising color statements\u003c\/h2\u003e\n\n\u003ch3\u003e Intense red with maximum radiance\u003c\/h3\u003e\n\n\u003cp\u003e Poppy Red Directions is a semi-permanent hair dye for anyone seeking a clear, vibrant red with high visibility. The slightly orange undertone ensures exceptional color brilliance and stands out significantly from classic reds. The color appears fresh, powerful, and striking. Poppy Red develops its full intensity especially on bleached hair and remains vibrant even after several washes. Ideal for those who want to deliberately make a statement with their hair color and create a bold look.\u003c\/p\u003e\n\n\u003ch3\u003e Even result and nourishing formula\u003c\/h3\u003e\n\n \u003cp\u003eThe creamy, ready-to-use formula applies precisely and distributes evenly through the hair. Poppy Red is free of developer, ammonia, and peroxide, protecting the hair structure during application. Even during the coloring process, the hair is conditioned, remaining soft and visibly shiny. The color washes out evenly, allowing for clean transitions without unwanted tones.\u003c\/p\u003e\n\n\u003ch3\u003e Flexible in use and individually mixable\u003c\/h3\u003e\n\n\u003cp\u003e Poppy Red works not only on heavily bleached hair, but also on darker blonde or light natural hair with a visibly rich result. All Directions colors are mixable, so you can create your own personal shade of red. From fiery signal red to darker, dramatic nuances, maximum creative freedom is guaranteed. Perfect for anyone who wants to change their look regularly.\u003c\/p\u003e\n\n\u003ch2\u003e Key advantages\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Bright red with a slightly orange undertone\u003c\/li\u003e\n\n\u003cli\u003e High color intensity even on less heavily bleached hair\u003c\/li\u003e\n\n \u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Ready-to-use, nourishing formula\u003c\/li\u003e\n\n\u003cli\u003e Mixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Color shade: Poppy Red\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Application: Direct drawing, without developer\u003c\/li\u003e\n\n\u003cli\u003e Formula: Vegan, ammonia-free, peroxide-free\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, Alternative, Punk, Industrial, Festival Looks, Cosplay, Dark Fashion, individual styles with strong contrasts and deliberate color effects\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How intense is Poppy Red on bleached hair?\u003c\/h3\u003e\n\n\u003cp\u003e Poppy Red achieves maximum luminosity and a very clear, intense red on bleached hair.\u003c\/p\u003e\n\n\u003ch3\u003e Does the color work without bleaching?\u003c\/h3\u003e\n\n\u003cp\u003e On dark blonde or light natural hair, a rich, dark red tone with reduced luminosity is created.\u003c\/p\u003e\n\n\u003ch3\u003e Is a developer required?\u003c\/h3\u003e\n\n\u003cp\u003e No, Poppy Red Directions is ready to use and should not be mixed with peroxide.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last in the hair?\u003c\/h3\u003e\n\n \u003cp\u003eThe durability depends on hair structure and care and usually lasts for several washes.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Poppy Red with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eOrder Poppy Red Directions 100ml now and give your look uncompromising color intensity.\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535802265938,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/poppy-red-directions-100ml-haartoenung-240.jpg?v=1769983031"},{"product_id":"directions-rose-red-100ml-haarfarbe","title":"Rose Red Directions 100ml - hair dye","description":"\u003ch2\u003e Rose Red Directions 100ml – Intense red-magenta hair color with maximum expressiveness\u003c\/h2\u003e\n\n\u003ch3\u003e Deep red with magenta intensity\u003c\/h3\u003e\n\n\u003cp\u003e Rose Red Directions is a semi-permanent hair color for those who want uncompromising color. The vibrant red shade with a distinct magenta undertone ensures maximum presence and a luminous finish. The full color intensity unfolds particularly well on bleached hair, giving your look depth, shine, and a sharp edge. The color appears rich, even, and expressive without damaging the hair structure. Ideal for strong contrasts, dark aesthetics, and confident styles.\u003c\/p\u003e\n\n\u003ch3\u003e Powerful results without extreme bleaching\u003c\/h3\u003e\n\n \u003cp\u003eUnlike many light or pastel shades, Rose Red doesn't require an extremely high level of blonde. Even on medium blonde hair, the hair color achieves intense, clearly visible results. On very light hair, the shade appears particularly vibrant and clear. On dark natural hair, the color is barely visible. The direct-acting formula allows for controlled results and even fading, so the color fades naturally.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for smooth hair\u003c\/h3\u003e\n\n\u003cp\u003e Directions offers color and care in one step. The creamy, ammonia-free formula is easy to apply and conditions your hair while you work. Your hair stays soft, shiny, and healthy-feeling. The vegan formula is cruelty-free, and all Directions colors can be mixed to create custom shades of red or magenta.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intense red tone with strong magenta character\u003c\/li\u003e\n\n\u003cli\u003e High color brilliance on bleached hair\u003c\/li\u003e\n\n \u003cli\u003eNourishing, ammonia-free formula\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Can be mixed with other Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cp\u003e Product type: Semi-permanent hair dye\u003cbr\u003e Color: Rose Red\u003cbr\u003e Contents: 100 ml\u003cbr\u003e Application: Direct drawing, without developer\u003cbr\u003e Formula: Vegan, cruelty-free\u003cbr\u003e Origin: UK \/ England\u003cbr\u003e Brand: Directions La Riche\u003c\/p\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic styles, alternative looks, darkwave, punk, stage outfits, strong contrasts, expressive color statements, and all those who consciously want to wear intense red-magenta hair colors.\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e Rose Red looks best on which hair type.\u003c\/h3\u003e\n\n\u003cp\u003e The color achieves its highest intensity on bleached hair, even without extreme lightening.\u003c\/p\u003e\n\n\u003ch3\u003e Is Rose Red suitable for dark natural hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the color result is barely visible on dark natural hair.\u003c\/p\u003e\n\n\u003ch3\u003e Does the paint need to be mixed with developer?\u003c\/h3\u003e\n\n\u003cp\u003e No, Rose Red Directions is ready to use and should not be mixed with peroxide.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the hair dye last?\u003c\/h3\u003e\n\n \u003cp\u003eDurability varies depending on hair structure and care, and it washes out evenly.\u003c\/p\u003e\n\n\u003ch3\u003e Is Directions Rose Red vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, the hair color is completely vegan and cruelty-free.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eOrder Rose Red Directions 100ml now and give your look an uncompromising red-magenta signature.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535802429778,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/rose-red-directions-100ml-haartoenung-886.jpg?v=1769983054"},{"product_id":"directions-rubine-100ml-haarfarbe","title":"Rubine Directions 100ml - Hair Dye","description":"\u003ch2\u003e Rubine Directions 100ml – Intense ruby ​​red for uncompromising Gothic looks\u003c\/h2\u003e\n\n\u003ch3\u003e Deep ruby ​​red with a powerful radiance\u003c\/h3\u003e\n\n\u003cp\u003e Rubine Directions is a semi-permanent hair color for those seeking a dark, passionate red with an elegant shimmer. The shade combines intense ruby ​​pigments with subtle rose undertones, creating a striking and deep result. Especially within the Gothic subculture, ruby ​​represents strength, individuality, and visual dominance. The color coats the hair directly, enabling an intense look without structural damage. Ideal for those who want to make a bold statement and value maximum color impact.\u003c\/p\u003e\n\n\u003ch3\u003e Optimal color effect on light hair\u003c\/h3\u003e\n\n \u003cp\u003eFor an even and radiant result, bleached or very light natural hair is recommended. On this base, Rubine unfolds its full intensity and depth. On darker hair, a subtle red reflex with a dark undertone emerges. The direct-acting formula ensures even pigment distribution and gradually washes out. This keeps your look versatile and controllable. The result is rich, glossy, and clearly defined.\u003c\/p\u003e\n\n\u003ch3\u003e Care and color in one step\u003c\/h3\u003e\n\n\u003cp\u003e Directions stands for uncompromising color. The creamy, ammonia-free formula is vegan and cruelty-free. During application, your hair is nourished, remains supple, and gains visible shine. Rubine doesn't dry out the hair and is also suitable for regular color refreshes. All Directions colors can be mixed together to create individual red shades or darker, gothic tones.\u003c\/p\u003e\n\n\u003ch2\u003e Advantages at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intense ruby ​​red with a noble shimmer\u003c\/li\u003e\n\n\u003cli\u003e Ideal for Gothic and alternative styles\u003c\/li\u003e\n\n \u003cli\u003eVegan and cruelty-free formula\u003c\/li\u003e\n\n\u003cli\u003e Nourishing and ammonia-free\u003c\/li\u003e\n\n\u003cli\u003e Can be mixed with other Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color type: Semi-permanent hair tint\u003c\/li\u003e\n\n\u003cli\u003e Color: Ruby red\u003c\/li\u003e\n\n\u003cli\u003e Application: Direct drawing without developer\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\u003cli\u003e Features: Vegan, cruelty-free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic styles, dark fashion, alternative looks, creative color experiments, bleached or light hair, expressive stage and everyday looks\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How intense is Rubine Directions on bleached hair?\u003c\/h3\u003e\n\n\u003cp\u003e Very intense with a deep ruby ​​red color and strong shine.\u003c\/p\u003e\n\n\u003ch3\u003e Can Rubine Directions be used on natural hair?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, visible on light natural hair, more subtle on dark hair.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the hair color last?\u003c\/h3\u003e\n\n\u003cp\u003e Durability varies depending on hair structure and care, and it washes out gradually.\u003c\/p\u003e\n\n\u003ch3\u003e Is Rubine Directions hair dye harmful to hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the formula is nourishing, ammonia-free and developer-free.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Rubies with other Directions colors?\u003c\/h3\u003e\n\n \u003cp\u003eYes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eChoose Rubine Directions 100ml now and give your look an uncompromising red signature.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535802560850,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/rubine-directions-100ml-haartoenung-285.jpg?v=1769983077"},{"product_id":"directions-silver-100ml-haarfarbe","title":"Silver Directions 100ml - hair tint","description":"\u003ch2\u003e Silver Directions 100ml – Cool silver tone for clear contrasts and pure blonde shades\u003c\/h2\u003e\n\n\u003ch3\u003e Cool silver for precise looks\u003c\/h3\u003e\n\n\u003cp\u003e Silver Directions 100ml is the ideal semi-permanent hair color if you want a clear, cool silver tone or to reliably neutralize yellow tones. The direct-acting pigments coat the hair evenly, creating a clean, metallic finish with a modern look. Silver unfolds its full effect particularly well on very light blonde, white, or gray hair. The color appears cool, controlled, and uncompromising, and is a perfect match for minimalist, dark styles.\u003c\/p\u003e\n\n\u003ch3\u003e Optimal effect on very light hair\u003c\/h3\u003e\n\n \u003cp\u003eFor an even result, your hair should be bleached or very light. On blonde level 9 to 10, Silver Directions achieves a clear, silvery result without warm undertones. Used as a toner, the color is ideal for neutralizing unwanted yellow tones and visibly refining blonde shades. The color gradually washes out and leaves no harsh roots.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula without developer\u003c\/h3\u003e\n\n\u003cp\u003e Directions hair dyes are known for their creamy, conditioning texture. Silver Directions is ammonia-free, peroxide-free, and developer-free. During application, your hair remains soft and has a subtle shine. The vegan formula is cruelty-free and allows for regular color touch-ups or creative mixing with other Directions shades.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Cool silver tone to neutralize yellow tones\u003c\/li\u003e\n\n\u003cli\u003e Ideal for bleached, white or grey hair\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Nourishing formula without ammonia or developers\u003c\/li\u003e\n\n \u003cli\u003eMixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Color: Silver\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Application: Direct drawing, without developer\u003c\/li\u003e\n\n\u003cli\u003e Hair base: Very light blonde, white, grey\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, industrial, alternative styles, monochrome looks, cool dark aesthetics, all those who prefer clear silver tones or perfectly neutralized blonde shades\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e Is Silver Directions suitable for dark hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the color is only visible on very light or bleached hair.\u003c\/p\u003e\n\n\u003ch3\u003e Can Silver Directions neutralize yellow tones?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, Silver is ideal as a toner to neutralize warm blonde tones.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last in the hair?\u003c\/h3\u003e\n\n\u003cp\u003e The durability depends on hair structure and care and lasts for several washes.\u003c\/p\u003e\n\n\u003ch3\u003e Do I need a developer?\u003c\/h3\u003e\n\n\u003cp\u003e No, Silver Directions is ready to use and is applied without a developer.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Silver with other Directions colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors can be mixed together.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eOrder Silver Directions 100ml now and give your look a cool, uncompromising silver nuance.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535802724690,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/silver-directions-100ml-haartoenung-153.jpg?v=1769983099"},{"product_id":"directions-slate-100ml-haarfarbe","title":"Slate Directions 100ml - hair tint","description":"\u003ch2\u003e Slate Directions 100ml – Cool grey for uncompromising Gothic statements\u003c\/h2\u003e\n\n\u003ch3\u003e Cool grey with a dark aesthetic\u003c\/h3\u003e\n\n\u003cp\u003e Slate Directions 100ml is a highly pigmented, semi-permanent hair color in a cool gray with subtle silver and blue-gray undertones. The shade appears modern, dark, and clearly defined, making it a perfect match for Gothic, industrial, and dark fashion looks. The direct-acting pigments coat the hair evenly, creating an intense, metallic finish with depth and character. Slate unfolds its full expressiveness on very light or bleached hair while remaining controlled and precise.\u003c\/p\u003e\n\n\u003ch3\u003e Maximum effect on bleached hair\u003c\/h3\u003e\n\n \u003cp\u003eFor an even and intense color result, your hair should be very light blonde or silver-white. On this base, Slate Directions displays a clear, cool gray without any yellow undertones. The shade will not be visible on dark or untreated hair. The color washes out gradually and evenly, without leaving harsh lines or unwanted color residue. This makes Slate ideal for temporary looks, photoshoots, or stylish changes without a long-term commitment.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula without oxidation\u003c\/h3\u003e\n\n\u003cp\u003e The creamy Directions formula is ammonia-free, vegan, and requires no developer. During application, your hair is nourished, remaining soft and giving it a natural shine. The color does not damage the hair structure and can easily be applied multiple times. All Directions colors are intermixable, allowing you to create your own custom shades of gray or darker, gothic tones.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Cool grey with a metallic finish\u003c\/li\u003e\n\n \u003cli\u003eIdeal for Gothic, Industrial and Dark looks\u003c\/li\u003e\n\n\u003cli\u003e Vegan, cruelty-free formula\u003c\/li\u003e\n\n\u003cli\u003e Nourishing without ammonia or peroxide\u003c\/li\u003e\n\n\u003cli\u003e Can be mixed with other Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Color type: Semi-permanent hair tint\u003c\/li\u003e\n\n\u003cli\u003e Color: Slate Grey\u003c\/li\u003e\n\n\u003cli\u003e Application: Direct drawing, without developer\u003c\/li\u003e\n\n\u003cli\u003e Durability: Temporary, washable\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, Dark Fashion, Industrial Styles, Alternative Looks, Stage Outfits, Photoshoots and everyone who wants to wear a cool grey statement look without compromise.\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How light does my hair need to be for Slate Directions?\u003c\/h3\u003e\n\n\u003cp\u003e For a clear grey result, your hair should be very light blonde or silver-white.\u003c\/p\u003e\n\n\u003ch3\u003e Is Slate Directions suitable for dark hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the color is not visible on dark or untreated hair.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the hair dye last?\u003c\/h3\u003e\n\n\u003cp\u003e Durability varies depending on hair structure and care, and decreases steadily with each wash.\u003c\/p\u003e\n\n\u003ch3\u003e Is hair dye harmful to the hair?\u003c\/h3\u003e\n\n \u003cp\u003eNo, the formula is nourishing, ammonia-free and does not damage the hair.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Slate with other Directions colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors can be mixed together.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eOrder Slate Directions 100ml now and give your look a cool, uncompromising grey.\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535803019602,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/slate-directions-100ml-haartoenung-173.jpg?v=1769983121"},{"product_id":"directions-spring-green-100ml-haarfarbe","title":"Spring Green Directions 100ml - hair dye","description":"\u003ch2\u003e Spring Green Directions 100ml – Intense green for uncompromising statement looks\u003c\/h2\u003e\n\n\u003ch3\u003e Expressive color with maximum luminosity\u003c\/h3\u003e\n\n\u003cp\u003e Directions Spring Green 100ml is a semi-permanent hair color for anyone seeking a clear, intense green. The highly pigmented direct dye coats the hair evenly, creating a strong, vibrant color effect without oxidation. Spring Green unfolds its full brilliance, especially on very light blonde or silver-white hair, resulting in a clear, fresh, and uncompromising look. Ideal for those who want to make a statement with color and consciously create their look.\u003c\/p\u003e\n\n\u003ch3\u003e Gentle formula with a nourishing effect\u003c\/h3\u003e\n\n \u003cp\u003eThe creamy consistency allows for precise application and an even color result. The vegan formula is free of ammonia, peroxide, and PPD, and is gentle on hair and scalp. During the coloring process, the hair is conditioned, remaining soft and visibly shiny. The color washes out evenly, leaving no harsh roots. This allows you to stay flexible and redefine your style whenever you want.\u003c\/p\u003e\n\n\u003ch3\u003e Creative freedom for individual styles\u003c\/h3\u003e\n\n\u003cp\u003e Spring Green is mixable with all Directions colors. You can intensify shades, darken them, or lighten them with White Toner to create pastel greens or custom color gradients. Whether you're going for clean lines, highlights, or complete looks, this hair color gives you maximum control over your styling. Perfect for bold Gothic, alternative, and scene looks.\u003c\/p\u003e\n\n\u003ch2\u003e Advantages at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intense, clear green with high pigment density\u003c\/li\u003e\n\n\u003cli\u003e Ideal for bleached or very light hair\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Ammonia and peroxide free\u003c\/li\u003e\n\n \u003cli\u003eMixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Color: Spring Green\u003c\/li\u003e\n\n\u003cli\u003e Wording: Vegan, cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Application: Direct drawing, without developer\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic styles, alternative looks, punk aesthetics, dark fashion, festivals, cosplay, and everyone who wants to make an uncompromising green statement.\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How light does my hair need to be for Spring Green?\u003c\/h3\u003e\n\n\u003cp\u003e Very light blonde or silver-white for maximum color intensity.\u003c\/p\u003e\n\n\u003ch3\u003e Is Spring Green suitable for dark hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the result is barely visible on dark natural hair?\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last?\u003c\/h3\u003e\n\n\u003cp\u003e How long does it last varies depending on hair structure and care, and does it decrease with each wash?\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Spring Green?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors can be mixed together?\u003c\/p\u003e\n\n\u003ch3\u003e Is hair dye harmful?\u003c\/h3\u003e\n\n\u003cp\u003e No, the formula is nurturing and free from aggressive developers?\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eDiscover Spring Green Directions 100ml now and give your look uncompromising green intensity.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535803281746,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/spring-green-directions-100ml-haartoenung-716.jpg?v=1769983144"},{"product_id":"directions-stormy-grey-100ml-haarfarbe","title":"Stormy Gray Directions 100ml - hair dye","description":"\u003ch2\u003e Stormy Grey Directions 100ml – Intense grey for uncompromising Gothic looks\u003c\/h2\u003e\n\n\u003ch3\u003e Dark grey with metallic depth\u003c\/h3\u003e\n\n\u003cp\u003e Stormy Grey Directions is a semi-permanent hair dye for those seeking a cool, dark grey with a striking presence. The shade evokes a stormy sky and lends your look a distinctive, modern aesthetic. The grey appears particularly clear, intense, and even on very light blonde or silver-white hair. Ideal for gothic styles that emphasize depth, contrast, and expression.\u003c\/p\u003e\n\n\u003ch3\u003e Maximum effect on light hair\u003c\/h3\u003e\n\n \u003cp\u003eFor optimal color results, your hair should be heavily bleached. On light bases, Stormy Grey unfolds its full metallic effect and provides a clean, even finish without patches. No visible result can be expected on dark or untreated hair. The color coats the hair gently and fades evenly without leaving harsh lines.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula without compromise\u003c\/h3\u003e\n\n\u003cp\u003e The vegan Directions formula is free of ammonia and peroxide, protecting your hair during application. Nourishing ingredients provide softness and shine, while adding a dark, powerful touch to your style. Stormy Grey can be mixed with all Directions colors, allowing for custom shades of gray or cooler intermediate tones for unique gothic looks.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cp\u003e • Intense metallic dark grey\u003cbr\u003e • Perfect for Gothic and alternative styles\u003cbr\u003e • Vegan and cruelty-free\u003cbr\u003e • Nourishing without ammonia or peroxide \u003cbr\u003e• Can be mixed with other Directions colors\u003c\/p\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cp\u003e Product type: Semi-permanent hair dye\u003cbr\u003e Color: Stormy Grey\u003cbr\u003e Contents: 100 ml\u003cbr\u003e Origin: UK\u003cbr\u003e Formula: Vegan, without developers\u003cbr\u003e Durability: Washable\u003c\/p\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, alternative, industrial and dark fashion styles\u003cbr\u003e Heavily bleached or silver-white hair\u003cbr\u003e Anyone who wants to wear a cool, grey statement look\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How light does my hair need to be for Stormy Grey?\u003c\/h3\u003e\n\n\u003cp\u003e For a clear result, your hair should be very light blonde or silver-white?\u003c\/p\u003e\n\n\u003ch3\u003e Is Stormy Grey suitable for dark hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the color is not visible on dark natural hair?\u003c\/p\u003e\n\n\u003ch3\u003e How long does the hair dye last?\u003c\/h3\u003e\n\n\u003cp\u003e The durability varies depending on hair structure and care, and it washes out evenly?\u003c\/p\u003e\n\n\u003ch3\u003e Is hair dye harmful to the hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the formula is nourishing and free of harsh ingredients?\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Stormy Grey with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors can be mixed together?\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eOrder Stormy Grey Directions 100ml now and give your Gothic look uncompromising depth.\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535803543890,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/stormy-grey-directions-100ml-haartoenung-750.jpg?v=1769983167"},{"product_id":"directions-sunflower-100ml-haarfarbe","title":"Sunflower Directions 100ml - hair dye","description":"\u003ch2\u003e Sunflower Directions 100ml – Intense yellow for uncompromising Gothic statements\u003c\/h2\u003e\n\n\u003ch3\u003e Pure yellow with maximum luminosity\u003c\/h3\u003e\n\n\u003cp\u003e Sunflower Directions is an extremely vibrant, semi-permanent hair dye for those who want uncompromising color impact. The intense yellow hue unfolds its full power on very light, bleached, or white hair, ensuring a clear, pure result without any gray cast. Especially in Gothic and alternative looks, Sunflower creates strong contrasts and underscores your individual style with maximum presence.\u003c\/p\u003e\n\n\u003ch3\u003e Optimal results on very light hair\u003c\/h3\u003e\n\n \u003cp\u003eFor perfect color results, your hair should be at least blonde level 9 to 10. No visible effect can be expected on dark or untreated hair. The creamy consistency allows for even application and controlled color release. The result is an intense, even yellow with high radiance and a crisp, defined edge.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing, vegan and versatile\u003c\/h3\u003e\n\n\u003cp\u003e Directions' vegan formula is free of ammonia and peroxide and conditions your hair while you color. Sunflower mixes easily with all other Directions colors to create pastel shades or custom nuances. The color gradually fades depending on your hair type and care, offering maximum creative freedom without a long-term commitment.\u003c\/p\u003e\n\n\u003ch2\u003e Advantages at a glance\u003c\/h2\u003e\n\n\u003cp\u003e • Extremely bright yellow on very light hair\u003cbr\u003e • Ideal for Gothic, alternative and scene looks\u003cbr\u003e • Vegan, cruelty-free formula\u003cbr\u003e • Ammonia and peroxide free \u003cbr\u003e• Mixable with all Directions colors\u003c\/p\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cp\u003e • Product type: Semi-permanent hair dye\u003cbr\u003e • Color: Sunflower Yellow\u003cbr\u003e • Contents: 100 ml\u003cbr\u003e • Formula: Vegan, nourishing\u003cbr\u003e • Origin: UK \/ England\u003cbr\u003e • Application: Ready to use\u003c\/p\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, alternative, punk, and creative styles that demand strong contrasts, vibrant colors, and maximum expressiveness. Ideal for heavily bleached, white, or gray hair.\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e How light does my hair need to be for Sunflower?\u003c\/h3\u003e\n\n\u003cp\u003e Your hair should be very light blonde, ideally blonde level 10 or lighter.\u003c\/p\u003e\n\n\u003ch3\u003e Is Sunflower Directions suitable for dark hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, no visible color result can be expected on dark or untreated hair.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last in the hair?\u003c\/h3\u003e\n\n\u003cp\u003e Durability depends on hair structure and care and decreases with each wash.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix Sunflower with other colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, Sunflower is fully mixable with all Directions colors.\u003c\/p\u003e\n\n\u003ch3\u003e Is the hair dye vegan and cruelty-free?\u003c\/h3\u003e\n\n \u003cp\u003eYes, Directions is 100% vegan and produced without animal testing.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eOrder Sunflower Directions 100ml now and give your Gothic look uncompromising radiance.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535803674962,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/sunflower-directions-100ml-haartoenung-672.jpg?v=1769983190"},{"product_id":"directions-tangerine-100ml-haarfarbe","title":"Tangerine Directions 100ml - hair tint","description":"\u003ch2\u003e Tangerine Directions 100ml – Vibrant orange for uncompromising color statements\u003c\/h2\u003e\n\n\u003ch3\u003e A vibrant orange hue with extreme luminosity\u003c\/h3\u003e\n\n\u003cp\u003e Tangerine Directions is an intensely vibrant, semi-permanent hair color in a bold orange with warm citrus notes. The shade boasts high pigment density, ensuring an even, radiant result. Tangerine truly shines on bleached hair, delivering maximum luminosity. Ideal for those who want to make a bold statement with color and seek uncompromising expression.\u003c\/p\u003e\n\n\u003ch3\u003e Optimal results on light hair\u003c\/h3\u003e\n\n \u003cp\u003eFor best results, application on bleached or very light hair is recommended. The color result will be significantly less intense on dark natural hair. The creamy consistency allows for precise application without streaking. The color coats each strand evenly, providing a clean, intense finish with a high-gloss shine.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing, vegan formula without developers\u003c\/h3\u003e\n\n\u003cp\u003e The ready-to-use formula is free of peroxide, ammonia, and developers, and is gentle on the hair structure. During the coloring process, the hair is conditioned, remaining soft and supple with a healthy shine. Tangerine Directions is vegan, cruelty-free, and mixable with all Directions colors to create custom orange shades or creative color gradients. The color washes out evenly and offers maximum flexibility for changing styles.\u003c\/p\u003e\n\n\u003ch2\u003e Advantages at a glance\u003c\/h2\u003e\n\n\u003cp\u003e • Extremely bright orange with high pigmentation\u003cbr\u003e • Maximum color intensity on bleached hair\u003cbr\u003e • Ready to use without developer \u003cbr\u003e• Vegan and cruelty-free\u003cbr\u003e • Mixable with all Directions colors\u003c\/p\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cp\u003e Product type: Semi-permanent hair dye\u003cbr\u003e Color: Tangerine Orange\u003cbr\u003e Contents: 100 ml\u003cbr\u003e Country of origin: UK\u003cbr\u003e Brand: Directions La Riche\u003cbr\u003e Formula: Vegan, ammonia-free, peroxide-free\u003c\/p\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, alternative, punk and all those who use striking, bright hair colors as an expression of individuality and style.\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e On which hair type does Tangerine have the most intense effect?\u003c\/h3\u003e\n\n\u003cp\u003e For maximum radiance, use on bleached or very light hair.\u003c\/p\u003e\n\n\u003ch3\u003e Is Tangerine suitable for dark natural hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the color result is barely visible on dark natural hair.\u003c\/p\u003e\n\n\u003ch3\u003e Does the paint need to be mixed with developer?\u003c\/h3\u003e\n\n\u003cp\u003e No, Directions paints are ready to use and must not be mixed.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last in the hair?\u003c\/h3\u003e\n\n\u003cp\u003e The durability varies depending on hair structure and care, and it fades evenly.\u003c\/p\u003e\n\n\u003ch3\u003e Is Tangerine Directions vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, the formula is completely vegan and cruelty-free.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eDiscover Tangerine Directions 100ml now and give your Gothic look uncompromising orange power.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535806984530,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/tangerine-directions-100ml-haartoenung-150.jpg?v=1769983215"},{"product_id":"directions-tulip-100ml-haarfarbe","title":"Tulip Directions 100ml - hair tint","description":"\u003ch2\u003e Tulip Directions 100ml – Intense pink-red hair dye for uncompromising Gothic looks\u003c\/h2\u003e\n\n\u003ch3\u003e Expressive pink-red with maximum luminosity\u003c\/h3\u003e\n\n\u003cp\u003e Tulip Directions is a highly pigmented, semi-permanent hair color that combines vibrant reds with intense pinks. The result is a striking, luminous color with a strong presence and a clear statement. Tulip unfolds its full color brilliance, especially on bleached hair, ensuring an even, rich color result. The color appears lively, deep, and confident, and is ideal for individual Gothic styles with a distinct edge.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula without developer\u003c\/h3\u003e\n\n \u003cp\u003eThe creamy consistency allows for precise application and even color distribution without streaks. Tulip Directions is ready to use and contains no ammonia, peroxide, or developer. During the coloring process, the hair is conditioned, remaining soft and supple, and gaining an intense shine. The vegan formula protects the hair structure and is ideal for regular color touch-ups.\u003c\/p\u003e\n\n\u003ch3\u003e Flexible mixing options for individual shades\u003c\/h3\u003e\n\n\u003cp\u003e All Directions colors are mixable. Tulip can be lightened with White Toner or combined with darker shades to create custom pink-red nuances. The color washes out evenly, giving you complete control over intensity and look. Perfect for creative styles with maximum freedom.\u003c\/p\u003e\n\n\u003ch2\u003e Advantages at a glance\u003c\/h2\u003e\n\n\u003cp\u003e • Intense pink-red hair color with high luminosity\u003cbr\u003e • Optimal results on bleached or light hair\u003cbr\u003e • Ready to use without developer or peroxide\u003cbr\u003e • Vegan and cruelty-free \u003cbr\u003e• Mixable with all Directions colors\u003c\/p\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cp\u003e • Product type: Semi-permanent hair dye\u003cbr\u003e • Color: Tulip\u003cbr\u003e • Contents: 100 ml\u003cbr\u003e • Consistency: Creamy\u003cbr\u003e • Formula: Vegan, nourishing\u003cbr\u003e • Country of origin: UK\u003cbr\u003e • Brand: Directions La Riche\u003c\/p\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, Alternative, Punk and all styles that use strong color contrasts and expressive pink and red tones as a clear statement.\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e On which hair type does Tulip have the most intense effect?\u003c\/h3\u003e\n\n\u003cp\u003e For maximum color brilliance, use on bleached hair or very light natural blonde hair.\u003c\/p\u003e\n\n\u003ch3\u003e Is Tulip suitable for dark hair?\u003c\/h3\u003e\n\n\u003cp\u003e The result is significantly less pronounced on dark hair. Bleaching is recommended.\u003c\/p\u003e\n\n\u003ch3\u003e Does the paint need to be mixed with developer?\u003c\/h3\u003e\n\n\u003cp\u003e No, Directions colors are ready to use and should not be mixed with peroxide.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last in the hair?\u003c\/h3\u003e\n\n\u003cp\u003e The durability varies depending on hair structure and care, and it fades evenly.\u003c\/p\u003e\n\n\u003ch3\u003e Is Tulip Directions vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, the formula is completely vegan and cruelty-free.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eDiscover Tulip Directions 100ml now and give your Gothic look uncompromising color intensity.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535807148370,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/tulip-directions-100ml-haartoenung-680.jpg?v=1769983241"},{"product_id":"directions-turquoise-100ml-haarfarbe","title":"Turquoise Directions 100ml - hair dye","description":"\u003ch2\u003e Turquoise Directions 100ml – Radiant turquoise for uncompromising Gothic looks\u003c\/h2\u003e\n\n\u003ch3\u003e Vibrant color intensity with aquatic depth\u003c\/h3\u003e\n\n\u003cp\u003e Turquoise Directions 100ml is an intense turquoise hair dye that perfectly balances blue and green hues. The color evokes ocean tones and precious stones, providing maximum luminosity. The turquoise develops evenly and brilliantly, especially on very light blonde hair. The result is clear, rich, and expressive. Ideal for anyone who uses hair color as a visual statement and wants to fully embrace their Gothic or alternative look.\u003c\/p\u003e\n\n\u003ch3\u003e Optimal results on bleached hair\u003c\/h3\u003e\n\n \u003cp\u003eFor a vibrant, pure color result, your hair should be lightened to blonde level 9 to 10. On dark natural hair, the color will appear significantly weaker and less intense. The creamy texture allows for precise application, even distribution, and a controlled coloring experience. The color fades evenly, enabling flexible color changes or touch-ups.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing, vegan formula without developers\u003c\/h3\u003e\n\n\u003cp\u003e Turquoise Directions is a semi-permanent hair color that's ready to use instantly. The conditioning formula is peroxide-free, gentle on the hair structure, and leaves it with a smooth shine. The hair is moisturized during the coloring process. The color is vegan, cruelty-free, and mixable with all Directions shades to create custom turquoise or pastel tones.\u003c\/p\u003e\n\n\u003ch2\u003e Advantages at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intense turquoise hair color with blue-green undertones\u003c\/li\u003e\n\n\u003cli\u003e Maximum radiance on bleached hair\u003c\/li\u003e\n\n\u003cli\u003e Ready to use without developer\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free\u003c\/li\u003e\n\n \u003cli\u003eMixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cp\u003e Product type: Semi-permanent hair dye\u003cbr\u003e Color: Turquoise\u003cbr\u003e Contents: 100 ml\u003cbr\u003e Formula: Vegan, peroxide-free\u003cbr\u003e Brand: Directions La Riche\u003cbr\u003e Country of origin: UK\u003c\/p\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, alternative, punk and creative styles. For everyone looking for striking turquoise and aqua tones with a strong visual impact.\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e On which hair color does turquoise have the most intense effect?\u003c\/h3\u003e\n\n\u003cp\u003e On very light blonde hair, from blonde level 9 to 10.\u003c\/p\u003e\n\n\u003ch3\u003e Is Turquoise suitable for dark natural hair?\u003c\/h3\u003e\n\n\u003cp\u003e The color result is barely visible on dark natural hair.\u003c\/p\u003e\n\n\u003ch3\u003e Does the hair color need to be mixed with developer?\u003c\/h3\u003e\n\n\u003cp\u003e No, Directions colors are ready to use and should not be mixed with peroxide.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last in the hair?\u003c\/h3\u003e\n\n\u003cp\u003e The durability varies depending on hair structure and care, and it fades evenly.\u003c\/p\u003e\n\n\u003ch3\u003e Is Turquoise Directions vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, the hair dye is completely vegan and cruelty-free.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eDiscover Turquoise Directions 100ml and make a clear color statement for your Gothic look.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535807574354,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/turquoise-directions-100ml-haartoenung-279.jpg?v=1769983264"},{"product_id":"directions-ultra-violet-100ml-haarfarbe","title":"Ultra Violet Directions 100ml - hair tint","description":"\u003ch2\u003e Ultra Violet Directions 100ml – Deep violet for uncompromising Gothic looks\u003c\/h2\u003e\n\n\u003ch3\u003e Mystical color intensity with a cool undertone\u003c\/h3\u003e\n\n\u003cp\u003e Ultra Violet Directions is an intense, deep violet hair dye with clear blue undertones. The shade appears cool, dark, and expressive, making it ideal for anyone wanting an uncompromising gothic look. On very light, bleached hair, Ultra Violet unfolds its full depth, ensuring an even, rich color result with high luminosity. The color coats each strand with a creamy texture, giving your hair a striking, mystical aura.\u003c\/p\u003e\n\n\u003ch3\u003e Optimal results on bleached hair\u003c\/h3\u003e\n\n \u003cp\u003eFor maximum color effect, bleaching to a blonde level of 8 to 10 is recommended. Ultra Violet is visible on very light natural hair, but less intense. On dark hair, the shade remains subtle. The semi-permanent formula fades evenly, so your look softens in a controlled way without patchy transitions. Ideal for anyone who wants to regularly refresh or change their style.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing, vegan and ready to use.\u003c\/h3\u003e\n\n\u003cp\u003e Ultra Violet Directions is ready to use and requires no developer or peroxide. The conditioning formula supports the hair structure during application, adds shine, and leaves hair feeling soft and manageable. Like all Directions colors, this shade is vegan, cruelty-free, and mixable with other shades to create custom violet or darker color results.\u003c\/p\u003e\n\n\u003ch2\u003e Advantages at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intense violet with cool blue undertones\u003c\/li\u003e\n\n\u003cli\u003e Ideal for Gothic, Alternative and Dark Styles\u003c\/li\u003e\n\n\u003cli\u003e Ready to use without developer\u003c\/li\u003e\n\n \u003cli\u003e100% vegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Even fading with a strong shine\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cp\u003e Product type: Semi-permanent hair dye\u003cbr\u003e Shade: Ultra Violet\u003cbr\u003e Contents: 100 ml\u003cbr\u003e Origin: UK\u003cbr\u003e Brand: Directions La Riche\u003cbr\u003e Formula: Vegan, nourishing, peroxide-free\u003c\/p\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, Alternative, Darkwave and all those who are looking for an intense purple hair color with a cool undertone and maximum expressiveness.\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e On which hair type does Ultra Violet look best?\u003c\/h3\u003e\n\n\u003cp\u003e For maximum color intensity, use on very light blonde hair from blonde level 8.\u003c\/p\u003e\n\n\u003ch3\u003e Is Ultra Violet suitable for natural hair?\u003c\/h3\u003e\n\n\u003cp\u003e Visible on very light natural hair, barely noticeable on dark hair.\u003c\/p\u003e\n\n\u003ch3\u003e Does the paint need to be mixed with peroxide?\u003c\/h3\u003e\n\n\u003cp\u003e No, Directions hair dyes are ready to use and should not be mixed with peroxide.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last in the hair?\u003c\/h3\u003e\n\n\u003cp\u003e The durability varies depending on hair structure and care, and it fades evenly.\u003c\/p\u003e\n\n\u003ch3\u003e Is Ultra Violet Directions vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, the formula is completely vegan and cruelty-free.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eDiscover Ultra Violet Directions 100ml and give your Gothic look maximum depth and expressiveness.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535808885074,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/ultra-violet-directions-100ml-haartoenung-392.jpg?v=1769983288"},{"product_id":"directions-vermillion-red-100ml-haarfarbe","title":"Vermillion Red Directions 100ml - hair tint","description":"\u003ch2\u003e Vermillion Red Directions 100ml – Deep red fire for uncompromising Gothic looks\u003c\/h2\u003e\n\n\u003ch3\u003e Intense red hair color with maximum expressiveness\u003c\/h3\u003e\n\n\u003cp\u003e Vermillion Red Directions is a powerful, semi-permanent hair color for anyone who wants to make a bold statement with intense red. The deep red shade with warm undertones ensures maximum color brilliance and a strong visual presence. Its full luminosity unfolds on bleached or very light hair, creating an even, rich result. The color exudes rebellion, dominance, and confidence – ideal for expressive Gothic styles.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for brilliant shine\u003c\/h3\u003e\n\n \u003cp\u003eThe creamy, ready-to-use formula applies evenly and conditions your hair while coloring. Vermillion Red is free of developers, ammonia, and peroxide, protecting the hair structure. The result is not only intense color but also noticeably more manageability and shine. The color fades evenly, ensuring a controlled and stylish finish.\u003c\/p\u003e\n\n\u003ch3\u003e Creative freedom for individual looks\u003c\/h3\u003e\n\n\u003cp\u003e Vermillion Red is fully mixable with all Directions colors. This allows you to create darker reds, individual nuances, or deeper Gothic shades. This hair color offers maximum creative freedom, especially for alternative, Gothic, and Punk styles. Perfect for anyone who sees hair color as part of their identity and embraces uncompromising looks.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Intense deep red hair color with warm undertones\u003c\/li\u003e\n\n\u003cli\u003e Maximum radiance on bleached hair\u003c\/li\u003e\n\n\u003cli\u003e Ready to use without developer or peroxide\u003c\/li\u003e\n\n\u003cli\u003e Vegan, cruelty-free care formula\u003c\/li\u003e\n\n \u003cli\u003eMixable with all Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Color: Vermillion Red\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\u003cli\u003e Brand: Directions La Riche\u003c\/li\u003e\n\n\u003cli\u003e Formula: Vegan, cruelty-free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, alternative, punk and all those who are looking for intense red hair colors with a strong effect and individual statement.\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e On which hair type does Vermillion Red achieve the best results?\u003c\/h3\u003e\n\n\u003cp\u003e For maximum color intensity on bleached or very light hair?\u003c\/p\u003e\n\n\u003ch3\u003e Is this hair color suitable for dark natural hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, the color result is barely visible on dark natural hair?\u003c\/p\u003e\n\n\u003ch3\u003e Does the paint need to be mixed with peroxide?\u003c\/h3\u003e\n\n\u003cp\u003e No, Directions colors are ready to use and should not be mixed with peroxide?\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last in the hair?\u003c\/h3\u003e\n\n\u003cp\u003e The longevity varies depending on hair structure and care, and does it fade evenly?\u003c\/p\u003e\n\n\u003ch3\u003e Is Vermillion Red vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, the hair color is 100 percent vegan and cruelty-free?\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eOrder Vermillion Red Directions now and give your look uncompromising depth.\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535809573202,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/vermillion-red-directions-100ml-haartoenung-704.jpg?v=1769983313"},{"product_id":"directions-violet-100ml-haarfarbe","title":"Violet Directions 100ml - hair tint","description":"\u003ch2\u003e Violet Directions 100ml – Intense violet color for uncompromising Gothic looks\u003c\/h2\u003e\n\n\u003ch3\u003e Expressive color intensity with depth\u003c\/h3\u003e\n\n\u003cp\u003e Violet Directions 100ml is a powerful semi-permanent hair color with a rich violet hue and warm red undertones. The color appears deep, intense, and confident. Its full radiance unfolds on very light blonde hair, ensuring an even, brilliant color result. Ideal for anyone who wants to consciously express their style and make a statement with bold hair color. Violet is perfect for gothic looks, alternative styles, and dark, aesthetic color concepts.\u003c\/p\u003e\n\n\u003ch3\u003e Optimal results on bleached hair\u003c\/h3\u003e\n\n \u003cp\u003eFor maximum color intensity, application on bleached hair is recommended. On light blonde shades, the violet appears clear, vibrant, and rich. On natural hair, the color is visible but appears darker and less intense. The creamy consistency allows for easy application and even distribution, ensuring a clean, professional result.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing, vegan formula for smooth hair\u003c\/h3\u003e\n\n\u003cp\u003e Violet Directions is ready to use and contains no developer, ammonia, or peroxide. The conditioning formula supports the hair structure during coloring, leaving it shiny and manageable. The color washes out evenly, offering flexibility in creating your look. All Directions colors are intermixable, allowing you to create your own unique shades.\u003c\/p\u003e\n\n\u003ch2\u003e Advantages at a glance\u003c\/h2\u003e\n\n\u003cp\u003e • Intense purple hair color with red undertones\u003cbr\u003e • Ideal for bleached hair\u003cbr\u003e • Semi-permanent and ready-to-use \u003cbr\u003e• 100% vegan and cruelty-free\u003cbr\u003e • Mixable with all Directions colors\u003c\/p\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cp\u003e • Product type: Semi-permanent hair dye\u003cbr\u003e • Color: Violet\u003cbr\u003e • Contents: 100 ml\u003cbr\u003e • Origin: UK \/ England\u003cbr\u003e • Ammonia and peroxide free\u003cbr\u003e • Vegan and cruelty-free\u003c\/p\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, Alternative, Punk, Dark Aesthetic, creative styles, expressive looks with intense violet tones\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e On which hair type does Violet appear most intense?\u003c\/h3\u003e\n\n\u003cp\u003e On very light blonde hair, ideally on light blonde shades\u003c\/p\u003e\n\n\u003ch3\u003e Is violet also visible on natural hair?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, the color is visible, but it appears darker and less vibrant.\u003c\/p\u003e\n\n\u003ch3\u003e Does the paint need to be mixed with peroxide?\u003c\/h3\u003e\n\n\u003cp\u003e No, Violet Directions is ready to use and must not be mixed with peroxide.\u003c\/p\u003e\n\n\u003ch3\u003e How long does the color last in the hair?\u003c\/h3\u003e\n\n\u003cp\u003e The durability varies depending on hair structure and care, and it washes out evenly.\u003c\/p\u003e\n\n\u003ch3\u003e Is the hair dye vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, Violet Directions is 100% vegan and cruelty-free.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eOrder Violet Directions 100ml now and define your look with uncompromising intensity.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535809802578,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/violet-directions-100ml-haartoenung-352.jpg?v=1769983338"},{"product_id":"directions-white-toner-100ml-haarfarbe","title":"White Toner Directions 100ml - hair tint","description":"\u003ch2\u003e White Toner Directions 100ml – Neutralizes yellow tones and perfects blonde hair\u003c\/h2\u003e\n\n\u003ch3\u003e Pure blonde without yellow or brass tones\u003c\/h3\u003e\n\n\u003cp\u003e Directions White Toner 100ml is the perfect solution for cool, clean blonde tones. This semi-permanent hair toner is specially formulated to reliably neutralize unwanted yellow and brassy tones after bleaching. On very light blonde hair, the toner provides a clear, even finish with a professional effect. Ideal if you want to refine and visually enhance your blonde.\u003c\/p\u003e\n\n\u003ch3\u003e Maximum control for individual color looks\u003c\/h3\u003e\n\n \u003cp\u003eWhite Toner is not just a classic blonde corrector, but also a creative tool. It can be mixed with all Directions hair colors and is perfect for transforming bold tones into soft pastel shades. This allows you to precisely control the intensity and color effect to suit your style. The toner is especially popular in the Gothic and alternative scenes for controlled, cool color results.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula without developer\u003c\/h3\u003e\n\n\u003cp\u003e This vegan, ready-to-use formula colors and conditions your hair simultaneously. During application, the hair structure remains supple and gains a healthy shine. White Toner is free of ammonia and peroxide, making it gentle on bleached hair. The color washes out evenly, allowing for flexible look changes without harsh lines.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Effectively neutralizes yellow and brassy tones\u003c\/li\u003e\n\n\u003cli\u003e Perfect for mixing pastel colors\u003c\/li\u003e\n\n\u003cli\u003e Ready to use without developer\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Nourishing for bleached hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch2\u003eTechnical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair color \/ toner\u003c\/li\u003e\n\n\u003cli\u003e Color shade: White Toner\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Application: Ready to use immediately\u003c\/li\u003e\n\n\u003cli\u003e Formula: Vegan, ammonia-free, peroxide-free\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK \/ England\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic, alternative, punk and all styles that focus on cool blonde tones, pastel shades or controlled color enhancement\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e For which hair colors is White Toner suitable?\u003c\/h3\u003e\n\n\u003cp\u003e For very light blonde hair, from blonde level 9 to 10.\u003c\/p\u003e\n\n\u003ch3\u003e Does the toner neutralize yellow tones after bleaching?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, White Toner specifically neutralizes yellow and brassy tones.\u003c\/p\u003e\n\n\u003ch3\u003e Can I mix White Toner with other Directions colors?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, all Directions colors are fully mixable.\u003c\/p\u003e\n\n\u003ch3\u003e Does the toner need to be mixed with peroxide?\u003c\/h3\u003e\n\n\u003cp\u003e No, the product is ready to use and must not be mixed with peroxide.\u003c\/p\u003e\n\n\u003ch3\u003e Is white toner vegan?\u003c\/h3\u003e\n\n\u003cp\u003e Yes, the formula is 100% vegan and cruelty-free.\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eGet your White Toner Directions now and take your blonde to a new, uncompromisingly clear level.\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535816454482,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/white-toner-directions-100ml-haartoenung-874.jpg?v=1769983360"},{"product_id":"directions-wisteria-100ml-haarfarbe","title":"Wisteria Directions 100ml - hair dye","description":"\u003ch2\u003e Wisteria Directions 100ml – Soft violet for elegant Gothic statements\u003c\/h2\u003e\n\n\u003ch3\u003e Floral violet with a cool depth\u003c\/h3\u003e\n\n\u003cp\u003e Wisteria Directions 100ml is a semi-permanent hair color in a delicate, floral violet shade with cool undertones. This color is perfect for those who prefer a striking yet elegant look. On very light blonde hair, it creates an even, clear purple with a soft luminosity. The tone has a calming, mystical feel and is a perfect match for Gothic styles that emphasize depth over bold effects. Ideal for creating individual looks with character and a refined color aesthetic.\u003c\/p\u003e\n\n\u003ch3\u003e Optimal color development on very light hair\u003c\/h3\u003e\n\n \u003cp\u003eFor perfect results, your hair should be very light blonde, ideally at blonde level 10. Wisteria unfolds its full color brilliance on silver-white or gray hair, resulting in a particularly pure finish. On dark natural hair, the toner is barely visible. The creamy consistency ensures even distribution without streaking and allows for controlled application, even with intricate color designs.\u003c\/p\u003e\n\n\u003ch3\u003e Nourishing formula for smooth hair\u003c\/h3\u003e\n\n\u003cp\u003e Like all Directions hair colors, Wisteria is ready to use, vegan, and cruelty-free. Its conditioning formula supports the hair structure during coloring and leaves a soft, shiny finish. The color washes out evenly, allowing you to flexibly develop your look. Additionally, Wisteria can be mixed with other Directions colors to create custom shades of violet or pastel variations.\u003c\/p\u003e\n\n\u003ch2\u003e Your benefits at a glance\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e A delicate, cool violet with a floral effect\u003c\/li\u003e\n\n \u003cli\u003eIdeal for very light blonde or silver hair\u003c\/li\u003e\n\n\u003cli\u003e Nourishing, ready-to-use formula\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Can be mixed with other Directions colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Technical details \/ features\u003c\/h2\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Product type: Semi-permanent hair dye\u003c\/li\u003e\n\n\u003cli\u003e Color: Wisteria Violet\u003c\/li\u003e\n\n\u003cli\u003e Contents: 100 ml\u003c\/li\u003e\n\n\u003cli\u003e Origin: UK\u003c\/li\u003e\n\n\u003cli\u003e Formula: Vegan, cruelty-free\u003c\/li\u003e\n\n\u003cli\u003e Application: Without developer or peroxide\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Suitable for:\u003c\/h2\u003e\n\n\u003cp\u003e Gothic styles, alternative looks, dark romantic aesthetics, creative color concepts, very light blonde or silver hair, individual forms of expression\u003c\/p\u003e\n\n\u003ch2\u003e FAQs\u003c\/h2\u003e\n\n\u003ch3\u003e On which hair color does Wisteria look best?\u003c\/h3\u003e\n\n\u003cp\u003e On very light blonde, silver-white or grey hair\u003c\/p\u003e\n\n\u003ch3\u003e Is the color visible on natural hair?\u003c\/h3\u003e\n\n\u003cp\u003e No, hardly any color result is visible on dark natural hair.\u003c\/p\u003e\n\n\u003ch3\u003e Do I need to mix the paint with peroxide?\u003c\/h3\u003e\n\n\u003cp\u003e No, Directions dyes are ready to use and must not be mixed with peroxide.\u003c\/p\u003e\n\n\u003ch3\u003e How long does wisteria last in the hair?\u003c\/h3\u003e\n\n\u003cp\u003e The durability varies depending on hair structure and care, and fades evenly.\u003c\/p\u003e\n\n\u003ch3\u003e Is Wisteria vegan?\u003c\/h3\u003e\n\n \u003cp\u003eYes, the formula is 100 percent vegan and cruelty-free.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eDiscover Wisteria Directions 100ml now and give your Gothic look an elegant violet depth.\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"DIRECTIONS","offers":[{"title":"Default Title","offer_id":52535825858898,"sku":null,"price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/files\/wisteria-directions-100ml-haartoenung-372.jpg?v=1769983386"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0849\/5954\/collections\/directions_0e3f4535-d545-4bd4-92b9-2b3ecfb1224d.webp?v=1775822980","url":"https:\/\/easure.net\/en\/collections\/directions.oembed","provider":"EASURE","version":"1.0","type":"link"}