ANTIQUE MAUVE 88 ML DIRECTIONS LA RICHE HAIR TINTING

Directions hair color is a semi-permanent hair color known for its vibrant and diverse color nuances. Designed to be used on bleached or very light hair, it offers the possibility to color your hair in almost any shade of your choice. From bold pink to bright blue to deep purple - with Directions there are no limits to your creativity.

• Vibrant colors: Directions offers a wide range of bright and intense colors that can transform your hair into a real statement.
• Semi-permanent formula: The semi-permanent formula means you can change your hair color after a few weeks if you wish.
• Gentle care: Directions hair color is ammonia-free and contains no harmful chemicals that will damage your hair.
• Lots of room for creativity: you can mix and match different colors to create your own unique look.
• High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary.

Using Directions allows you to customize your hair color by mixing the original shade with the Directions shade.

For brunette hair, there are a variety of Directions shades available, offering a wide range of color possibilities. However, the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER are excluded, which are specially developed for blonde hair. No additional skin protection measure is required when applying these shades.

Directions hair tint is particularly suitable for brittle, structurally damaged or dull hair. The tint adheres well to the hair and evens out structural damage. This creates a result that offers either a fashionable or natural shade with a shiny and smooth finish, comparable to healthy hair.

Another advantage of the Directions hair tint is that it protects the hair from further damage and drying out until the next tint. Bleached or grey strands can be successfully toned down, creating a colour-accentuated hairstyle. Yellowish, bleached hair can be transformed into a radiant white blonde by using the WHITE TONER.

The exposure time of the tint is usually between 5 and 20 minutes, whereby the exact exposure time should be determined on a strand during the application process. Exceeding the exposure time significantly can lead to an undesirable blue shimmer.

Shades such as PLUM, ROSE RED and other red tones are suitable for dark to black hair. Shades such as APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used for brittle hair. With Directions, creative hair color design is easy and individual.

consumption

For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.

adhesive properties

Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.

Tips for improving adhesion

• Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.
• First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.
• During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.

risks

Directions hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm.

application recommendation

To avoid staining areas of skin, apply cream to the face and the vulnerable skin area at the hairline. Now apply the Directions hair color in small portions using a brush to washed, towel-dried hair and comb from the roots to the tips. The viscous consistency of the color prevents it from dripping.

The exposure time of 15 minutes can be exceeded as desired. Then comb the hair thoroughly and rinse under running water. Immediately wash off plastic or other objects that Directions accidentally comes into contact with.