Want to know what ingredients go into your gothic clothing, jewelry, or hair dye? Great. Conscious consumption perfectly complements a dark soul and a clear stance. In this category, we transparently show you what's in our products – from organic cotton to hair dye.

Why ingredients are important in Gothic fashion and accessories

Ingredients determine how comfortable a shirt feels on the skin , how long your jewelry lasts, and whether your hair color causes more partying or more problems.
Especially in the alternative scene, many customers reject fast fashion, greenwashing, and toxic chemicals. That's why at EASURE we disclose which materials, colors, and coatings we use and how they work.

In short: You get Dark Aesthetics with clear ingredients instead of dark secrets.

Ingredients of our textiles: organic cotton, prints and finishing

The core of many items in our collections, such as Gothic clothing , EASURE hoodies or EASURE shirts, is organic cotton .

Fabrics and fibers

• Organic cotton : Skin-friendly, breathable, grown without genetically modified seeds and without aggressive pesticides.
• Partly cotton is used for certain hoodies or shirts designed for affordability.

We pay attention to the following ingredients in our fabrics:

• Comfortable to wear during long nights at the club, at festivals or in everyday life
• Less microplastics wherever possible
• Durability , so your favorite shirt doesn't end up in the afterlife after two washes.

You can find more insights into textile production and finishing in the article "We print our own shirts – craftsmanship, attitude and dark identity" .

Printing inks and designs

Our dark art motifs and anti-fascist designs are created using professional textile printing inks suitable for clothing. Key points regarding the ingredients:

• Water-based or modern, lower-pollutant printing inks , where technically feasible.
• Heat fixing to ensure the prints remain durable.
• Selection of colors that meet our standards of quality and responsibility

You can find details about material and care in each product description, e.g. for Gothic Shirts or Gothic Sweatshirts .

Jewelry ingredients: metals, coatings and allergies

Especially with Gothic jewelry, a lot depends on the materials used – particularly if you have a sensitive reaction to metals. In our Gothic Necklaces and Gothic Earrings categories, you'll find information about the material and finish of each item.

Typical jewelry ingredients at EASURE

• Stainless steel : Robust, easy to clean and suitable for many people with sensitive skin.
• Zinc alloys with coating : For fine details and delicate pendants
• PU leather used in chokers: Vegan, without animal-derived components, with clearly labeled materials.
• Partially black or colored coatings that make the finish darker, more matte, or glossier.

If you want to delve deeper into the topic, read our article "Nickel allergy: These jewelry materials are safe" . There you will find even more details about metals and alloys.

Ingredients & Skin Compatibility

Many in the industry are familiar with irritated skin, discolored fingers, or unpleasant reactions to questionable alloys. That's why we place great importance on:

• Clear material specifications in every product description
• conscious selection of alloys and coatings
• Care tips, for example on "Jewelry is staining - what to do?"

Hair dye ingredients: Directions & Co. explained transparently

A large part of our community loves colorful hair . In the Directions hair color , hair dyes and bleach categories, you'll find not only color but also information about the ingredients.

Typical ingredients in hair dyes

• Dyes (pigments) that adhere to the hair surface or penetrate the hair structure
• Solvents and carriers to ensure even color distribution
• For bleaching: Oxidizing agents (e.g., hydrogen peroxide) in appropriate concentrations that lighten the hair pigment.

We deliberately focus on brands like Directions, which:

• to do without animal testing
• working vegan
• Intense coloring without permanently chemically damaging the hair structure, as is the case with many classic oxidation dyes.

We explain in more detail how to better understand hair color in the category text on hair colors and in the guide "How to carry out a skin compatibility test" .

Safely test ingredients

Especially with products containing intensive ingredients such as bleach or Directions hair dye, we recommend:

• Patch test : Apply a small amount of color to a small area of ​​skin and observe for 24–48 hours.
• Read the package insert : Check the warnings and list of ingredients.
• Sensitive skin? Read a guide first and then decide, e.g., "How to achieve the perfect hair color".

Overview: Ingredients by product group

The following table gives you a concise overview of the ingredients typically found in EASURE and what they mean:

Product group	Key ingredients	What you get out of it
Shirts, hoodies, long-sleeved shirts	Organic cotton, cotton, textile printing inks	Skin-friendly, breathable, durable prints
Gothic jewelry	Stainless steel, zinc alloys, coatings, PU synthetic leather	Stable appearance, dark finish, partly vegan, better tolerability
Hair coloring & bleaching	Dyes, carriers, oxidizing agents	Intense colors, strong brightening, clear application instructions
Accessories (pins, patches, bags)	Metal alloys, plastics, cotton, printing inks	Detailed designs, robust quality, visible statements

Here's how to read ingredients in our product descriptions

Instead of "checking ingredients online" with any ingredient scanner , with EASURE you get the information you need directly in the product description:

• Under "Material" we list the main ingredients of the article, such as cotton, stainless steel, PU synthetic leather.
• When it comes to hair dyes, we explain how the ingredients work and which hair type they are suitable for.
• In blog articles we explain technical terms from INCI lists in understandable German, e.g. in our posts on hair coloring – tips, trends and care .

This way you combine your knowledge drive with your Gothic aesthetic and maintain control over what comes onto your skin, into your hair or onto your neck.

Sustainability, attitude and ingredients

At EASURE, ingredients are never separate from our stance. Our anti-fascist motifs, dark art designs, and occult symbols meet:

• Organic textiles wherever possible
• vegan alternatives , e.g. chokers made of PU leather instead of leather
• Deliberate production quantities to prevent overproduction from gathering dust in the warehouse.

Your outfit expresses values ​​– so the ingredients in your products also deserve attention.

If you want to delve deeper, browse through our collections such as Gothic jewelry or Gothic accessories and check the material specifications before choosing your next statement piece.

Frequently asked questions about ingredients in EASURE

What are the ingredients?

Ingredients are all the substances and materials a product is made of. At EASURE, this includes, for example, organic cotton in shirts, metal alloys in gothic jewelry, or dyes in hair color. You can find these ingredients listed under "Material" or in the product description, so you can consciously decide what you put on your skin or in your hair.

What ingredients are in EASURE products?

EASURE products primarily contain the following ingredients:
Organic cotton and blended fabrics in clothing, stainless steel and other metal alloys in necklaces, earrings, and rings, PU leather in vegan chokers, as well as dyes and carrier substances in hair dyes and bleaches. Each item lists the relevant ingredients so you can compare them with your needs, allergies, and lifestyle.

How can I tell if I can tolerate certain ingredients?

Pay attention to the material information in the product description and compare it with any known allergies or intolerances, for example, to nickel or strong oxidizing agents in bleaching agents. For hair dyes, we recommend a skin compatibility test before coloring your entire head. You can find helpful instructions in our hair dye guides in the Hair Dye category.

Does EASURE contain any vegan ingredients?

Yes. Many products use vegan ingredients , such as PU leather in BDSM-inspired chokers or Directions hair dyes, which are free of animal-derived ingredients and animal testing. You can identify vegan products in the product description by looking for corresponding information and by the absence of materials such as leather, wool, or other animal-derived raw materials.

Are the ingredients in hair dyes and bleach safe?

Our hair dyes and bleaches adhere to current safety standards. Nevertheless, ingredients like oxidizing agents always affect your hair structure. Read the instructions on the packaging, observe the processing time, and perform a patch test. Our guides in the "Hair Coloring – Tips, Trends, and Care" section explain step by step how to use hair color responsibly.

How do the ingredients of jewelry alloys differ?

Gothic jewelry is made from various metals, such as stainless steel or zinc alloys with coatings. Stainless steel is considered more skin-friendly by many, while some alloys pose a higher risk of contact allergies. The descriptions of individual pieces, such as necklaces or Gothic rings , will tell you the exact materials used, allowing you to compare them with your own experiences.

Where can I find all the information about the ingredients for a specific product?

The most important ingredients are listed directly in the product description and in the "Materials" section. If you're looking for additional background information on textiles, printing, or jewelry, we recommend our blog sections on textile production and jewelry making . There, we explain how we select materials and how the individual components combine to create a durable, meaningful piece.

Frequently Asked Questions (FAQ)

What does INCI mean in ingredient lists?

INCI is the international nomenclature for the standardized labeling of cosmetic ingredients.

Why are ingredients listed on cosmetic products?

The declaration creates transparency and enables the assessment of compatibility and function.

Are all ingredients in cosmetics safe?

Approved ingredients are subject to strict safety assessments in the EU.

How can I identify problematic ingredients?

A look at the INCI list and independent review sources helps with the assessment.

What are natural ingredients?

Natural ingredients come from plant, mineral or animal sources and are minimally processed.