SKU:DIR101
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- 100 ml Hair Color Treatment and Shine
- Contents: 100 ml
- 100% vegan and cruelty-free
- Color: Antique Mauve
- Directions can be mixed and matched
- Semi-permanent hair dye
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Mondel Directions Hair Dye e.K.
Owner: Pia Cecilia Herb
Maulbeerweg 6
14959 Trebbin
Germany
Telephone: +49 33731 13540
Email: info@directions.de
Product warnings
Product warnings
Do NOT dye your eyelashes or eyebrows.
If the product comes into contact with the eyes, rinse immediately with clean water.
The colors can sometimes transfer onto certain surfaces and materials – use them with care.
Directions has no set staying power on the hair.
Do not mix Directions with peroxide.
To achieve lighter shades than your current color, we recommend that you seek advice from a professional.
The color tones may vary at the manufacturer's discretion.
How to dye your hair at home like a pro
Colour Hub | Instructions
How to dye your hair like a pro at home
Become a DIY hair dyeing master in just 10 easy steps
What you need to dye like a pro:
- Your chosen hair colour (box or tub)
- A mixing bowl and a tinting brush
- One or more mirrors
- A hairdressing cape, towels, newspaper –
anything that prevents hair dye from getting on your clothes or the floor - Latex gloves
- Vaseline or another greasy protective cream
- A pH-balanced, colour-safe shampoo and matching conditioner
- Hair clips or hair ties to section your hair
- A disposable shower cap
- A clock, stopwatch or your phone to time the process
TOP TIP:
If
you are planning a drastic colour change (e.g. from black to
platinum blonde), you should see a professional colourist
instead. They know exactly how to change from one shade to another
without unnecessarily damaging your hair.
Step 1 – Wash your hair
Wash
your hair before dyeing it with a pH-balanced
pre-colour shampoo. This provides the best starting point for the new
colour. Then towel-dry your hair – it should still be
slightly damp.
Important: Do not use conditioner before dyeing! Conditioner removes natural oils that help the colour adhere better.
Step 2 – Protect yourself and your surroundings
Now
it is time to protect yourself, your clothes and your home as best
as possible. Our colours are long-lasting – great for your hair,
but not for your carpet!
Put on old clothes and protect
yourself with a hairdressing cape, towel or bathrobe. Cover the floor
with old towels or newspaper and put on disposable gloves
to avoid staining your fingers.
Step 3 – Read the instructions!
We
know you can hardly wait, but read the instructions
for your hair colour carefully – even if you have already used Directions
before.
Step 4 – Do a strand test
Apply
the colour to a small, inconspicuous strand of hair first. This
will allow you to ensure that the result meets your expectations
and that you find the right processing time.
Avoid a colour disaster! Check out our guide for the perfect strand test.
Step 5 – Section your hair
To
ensure even colour coverage, section your
damp hair with hair clips or hair ties into at least four
sections.
There is hardly anything more annoying than discovering undyed strands in the mirror after dyeing!
Step 6 – Apply the colour
Use a tinting brush to apply the colour to your hair – in sections 0.5 to 1 cm thick.
Start
at the roots, as they require the longest processing time.
Then distribute the colour evenly over all your hair.
Use the brush directly instead of the tub to ensure even coverage.
Step 7 – Leave to process
Now
it is time to wait! The strand test will tell you how long your colour
needs. Directions hair colour usually requires a processing time of
15 to 30 minutes.
Step 8 – Rinse thoroughly
Rinse the colour out with warm water.
Tip: Rinse
your hair backwards over the sink rather than in the shower –
this will prevent the colour from staining your skin!
Step 9 – Dry and style
Blow-dry and style your hair however you like. Keep in mind, however, that heat can shorten the lifespan of the hair colour.
Step 10 – Voilà, you're glowing!
Congratulations
on your new hair colour – we knew you could
do it! Celebrate your fresh colour result with a selfie and
share it on Instagram.
Use #directionshair_germany to be featured on our profile!
TOP TIP:
Depending
on your natural hair colour, the colour result may vary. If
you want a very vibrant colour, it may be a good idea to lighten your hair
first. Check out our hair lightening products to create the best foundation for your dream colour.
Which colour will you choose?
We
hope this guide helps you find the perfect hair colour for you
– or inspires you to be bold and experiment!
If you want to get started now, discover our intense colour palette from Directions. With 46 vibrant colours, you have countless options for your first DIY dyeing attempt.
Let your creativity run wild and find your new favourite look! 🎨💜
Product description
Antique Mauve Directions 100ml – Elegant violet-grey shade with depth
A sophisticated color with cool restraint.
Antique Mauve Directions is a semi-permanent hair color with delicate violet hues and a subtle gray undertone. The shade appears calm, controlled, and exceptionally stylish. Antique Mauve unfolds its full effect on very light blonde hair, revealing an even, satin-like finish. The color also appears clear and balanced on silver-white or gray hair. The look is cool, modern, and deliberately understated. Ideal for those seeking a striking color without being loud, and who value nuance rather than contrast.
Nourishing formula for smooth color gradients
The creamy Directions texture allows for precise application and even distribution through the hair. During use, the hair is conditioned, leaving it feeling soft and manageable. The ammonia- and peroxide-free formula protects the hair structure and is also suitable for frequent color changes. Antique Mauve fades evenly without harsh lines, giving the shade a particularly elegant aging effect. Perfect for controlled looks with a professional finish.
Versatile combinations for individual styles
Antique Mauve can be mixed with all other Directions shades. This allows you to create cooler grays, pastel violets, or custom in-between tones. Color longevity depends on hair type, care, and washing habits. Ideal for those who want to use their hair color selectively and prefer a subtle, dark style.
Your benefits at a glance
- Cool mauve tone with a grey nuance
- Especially elegant on very light blonde hair.
- Nourishing, creamy formula
- Vegan and cruelty-free
- Mixable with all Directions colors
Technical details / features
- Product type: Semi-permanent hair dye
- Contents: 100 ml
- Color: Antique Mauve
- Application: Ready to use
- Country of origin: UK / England
Suitable for:
- Gothic and dark alternative looks
- Minimalist color concepts
- Cool, elegant style
- Individual shades of grey-violet
FAQs
How does Antique Mauve look on bleached hair?
The color appears even, cool and elegant with a grey undertone.
Is Antique Mauve suitable for dark hair?
No, very light blonde or grey hair is recommended.
How long does Antique Mauve Directions last?
Durability varies depending on hair structure and care.
Can I mix Antique Mauve with other colors?
Yes, all Directions colors are fully mixable.
Is the hair dye gentle on the hair?
Yes, the formula is ammonia- and peroxide-free and nourishing.
Create a controlled, elegant look with Antique Mauve Directions and opt for stylish depth.

FAQs
When does my can expire?
Once the bottle is opened, we recommend using the Directions hair dye within 12 months.
When unopened, the bottle can last up to 3 years.
However, this may vary depending on exposure to certain elements, such as sunlight or heat. Therefore, we recommend performing a strand test before each
use.
It is at the customer's discretion
to use the dye beyond these timeframes, and
Directions accepts no responsibility for the results.
Are the products tested on animals?
All our products are 100% cruelty-free.
We are proud to be certified by PETA as cruelty-free and vegan
We are proud to be certified by PETA as cruelty-free and vegan
This means that none of the products in the Directions range
have ever been tested on animals, nor will they ever be.
How long does the hair color last?
This can vary depending on your hair type.
Your hair type and its condition affect how long our color stays
vibrant. It is important to note that some of our
colors can leave a permanent stain on blonde or bleached hair.
If you are unsure, we always recommend seeking the advice
of a professional hairstylist.
What should I do if dyeing my hair goes wrong?
Don't panic, our How To Guide can help.
We never recommend using paint strippers or strippers.
Instead, check out our How To Guide – it is full of tips
and tricks to remove the paint faster. If you still need help,
don't hesitate to contact us.
What hair color would you recommend for me?
As a rule of thumb, we recommend choosing tints that are darker than your current hair color.
Without lightening the hair beforehand, some of our colors will only leave a
hint of color instead of achieving full, vibrant coverage.
Our How-To Guides are full of tips and tricks about
hair color, but if you are unsure about anything, always consult
a specialist.
You can find more information in our blog
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The colorful world of hair colors
A fresh look with iconic attitude
-
Find the perfect color for your unique hair tone
Have you already set your sights on a stunning new color that
is going to revolutionize your look? Fantastic! But before you apply it
generously, it is important to consider your current hair color. -
46 colors
Whether bold, playful, or dark and expressive – all 46 of our colors
can be mixed together and are 100% vegan. Free from
ammonia, peroxide, or PPD. Instead, you get color that cares for your hair:
Our formula has conditioning, cleansing, and antistatic
properties – for vibrant, smooth hair completely free from frizz.
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