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SKU:DIR131

Rose Red Directions 100ml - hair dye

Rose Red Directions 100ml - hair dye

Bright red hair color with depth for expressive, individual styles.
Rose Red by Directions is an intense red-magenta hair color with a high-gloss finish. Ideal for bleached hair and striking Gothic and alternative looks, with a conditioning, vegan formula.
Regular price €4,90 EUR
Sale price €4,90 EUR Regular price €6,90 EUR
Unit price €49,00  per  l
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  • 100 ml Hair Color Treatment and Shine 
  • Contents: 100 ml
  • 100% vegan and cruelty-free
  • Color: Rose Red
  • Directions can be mixed and matched
  • Semi-permanent hair dye

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Mondel Directions Hair Dye e.K.
Owner: Pia Cecilia Herb
Maulbeerweg 6
14959 Trebbin
Germany

Telephone: +49 33731 13540
Email: info@directions.de

Product warnings

Do NOT dye your eyelashes or eyebrows.
If the product comes into contact with the eyes, rinse immediately with clean water.
The colors can sometimes transfer onto certain surfaces and materials – use them with care.
Directions has no set staying power on the hair.
Do not mix Directions with peroxide.
To achieve lighter shades than your current color, we recommend that you seek advice from a professional.
The color tones may vary at the manufacturer's discretion.

Colour Hub | Instructions

How to dye your hair like a pro at home

Become a DIY hair dyeing master in just 10 easy steps

What you need to dye like a pro:

  • Your chosen hair colour (box or tub)
  • A mixing bowl and a tinting brush
  • One or more mirrors
  • A hairdressing cape, towels, newspaper –
    anything that prevents hair dye from getting on your clothes or the floor
  • Latex gloves
  • Vaseline or another greasy protective cream
  • A pH-balanced, colour-safe shampoo and matching conditioner
  • Hair clips or hair ties to section your hair
  • A disposable shower cap
  • A clock, stopwatch or your phone to time the process

 

TOP TIP:

If
you are planning a drastic colour change (e.g. from black to
platinum blonde), you should see a professional colourist
instead. They know exactly how to change from one shade to another
without unnecessarily damaging your hair.

Step 1 – Wash your hair

Wash
your hair before dyeing it with a pH-balanced
pre-colour shampoo. This provides the best starting point for the new
colour. Then towel-dry your hair – it should still be
slightly damp.

Important: Do not use conditioner before dyeing! Conditioner removes natural oils that help the colour adhere better.

Step 2 – Protect yourself and your surroundings

Now
it is time to protect yourself, your clothes and your home as best
as possible. Our colours are long-lasting – great for your hair,
but not for your carpet!

Put on old clothes and protect
yourself with a hairdressing cape, towel or bathrobe. Cover the floor
with old towels or newspaper and put on disposable gloves
to avoid staining your fingers.

Step 3 – Read the instructions!

We
know you can hardly wait, but read the instructions
for your hair colour carefully – even if you have already used Directions
before.

Step 4 – Do a strand test

Apply
the colour to a small, inconspicuous strand of hair first. This
will allow you to ensure that the result meets your expectations
and that you find the right processing time.

Avoid a colour disaster! Check out our guide for the perfect strand test.

Step 5 – Section your hair

To
ensure even colour coverage, section your
damp hair with hair clips or hair ties into at least four
sections.

There is hardly anything more annoying than discovering undyed strands in the mirror after dyeing!

Step 6 – Apply the colour

Use a tinting brush to apply the colour to your hair – in sections 0.5 to 1 cm thick.

Start
at the roots, as they require the longest processing time.
Then distribute the colour evenly over all your hair.

Use the brush directly instead of the tub to ensure even coverage.

Step 7 – Leave to process

Now
it is time to wait! The strand test will tell you how long your colour
needs. Directions hair colour usually requires a processing time of
 15 to 30 minutes.

Step 8 – Rinse thoroughly

Rinse the colour out with warm water.

Tip: Rinse
your hair backwards over the sink rather than in the shower –
this will prevent the colour from staining your skin!

 

Step 9 – Dry and style

Blow-dry and style your hair however you like. Keep in mind, however, that heat can shorten the lifespan of the hair colour.

 

Step 10 – Voilà, you're glowing!

Congratulations
on your new hair colour – we knew you could
do it! Celebrate your fresh colour result with a selfie and
share it on Instagram.

Use #directionshair_germany to be featured on our profile!

 

TOP TIP:

Depending
on your natural hair colour, the colour result may vary. If
you want a very vibrant colour, it may be a good idea to lighten your hair
first. Check out our hair lightening products to create the best foundation for your dream colour.

 

Which colour will you choose?

We
hope this guide helps you find the perfect hair colour for you
– or inspires you to be bold and experiment!

If you want to get started now, discover our intense colour palette from Directions. With 46 vibrant colours, you have countless options for your first DIY dyeing attempt.

Let your creativity run wild and find your new favourite look! 🎨💜

Rose Red Directions 100ml – Intense red-magenta hair color with maximum expressiveness

Deep red with magenta intensity

Rose Red Directions is a semi-permanent hair color for those who want uncompromising color. The vibrant red shade with a distinct magenta undertone ensures maximum presence and a luminous finish. The full color intensity unfolds particularly well on bleached hair, giving your look depth, shine, and a sharp edge. The color appears rich, even, and expressive without damaging the hair structure. Ideal for strong contrasts, dark aesthetics, and confident styles.

Powerful results without extreme bleaching

Unlike many light or pastel shades, Rose Red doesn't require an extremely high level of blonde. Even on medium blonde hair, the hair color achieves intense, clearly visible results. On very light hair, the shade appears particularly vibrant and clear. On dark natural hair, the color is barely visible. The direct-acting formula allows for controlled results and even fading, so the color fades naturally.

Nourishing formula for smooth hair

Directions offers color and care in one step. The creamy, ammonia-free formula is easy to apply and conditions your hair while you work. Your hair stays soft, shiny, and healthy-feeling. The vegan formula is cruelty-free, and all Directions colors can be mixed to create custom shades of red or magenta.

Your benefits at a glance

  • Intense red tone with strong magenta character
  • High color brilliance on bleached hair
  • Nourishing, ammonia-free formula
  • Vegan and cruelty-free
  • Can be mixed with other Directions colors

Technical details / features

Product type: Semi-permanent hair dye
Color: Rose Red
Contents: 100 ml
Application: Direct drawing, without developer
Formula: Vegan, cruelty-free
Origin: UK / England
Brand: Directions La Riche

Suitable for:

Gothic styles, alternative looks, darkwave, punk, stage outfits, strong contrasts, expressive color statements, and all those who consciously want to wear intense red-magenta hair colors.

FAQs

Rose Red looks best on which hair type.

The color achieves its highest intensity on bleached hair, even without extreme lightening.

Is Rose Red suitable for dark natural hair?

No, the color result is barely visible on dark natural hair.

Does the paint need to be mixed with developer?

No, Rose Red Directions is ready to use and should not be mixed with peroxide.

How long does the hair dye last?

Durability varies depending on hair structure and care, and it washes out evenly.

Is Directions Rose Red vegan?

Yes, the hair color is completely vegan and cruelty-free.

Order Rose Red Directions 100ml now and give your look an uncompromising red-magenta signature.

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Pinkes ’directions’-Logo mit einem herzförmigen Union-Jack-Emblem und dem Text „made in britain, loved worldwide” daneben.

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A fresh look with iconic attitude

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    46 colors

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    Our formula has conditioning, cleansing, and antistatic
    properties – for vibrant, smooth hair completely free from frizz.

  • 30-day return policy

  • secure payment

  • fast delivery