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Rubine Directions 100ml - Hair Dye

Rubine Directions 100ml - Hair Dye

Rubine Directions is a semi-permanent hair color in a deep ruby ​​red with shimmering rose undertones. The vegan formula delivers intense color results, visibly shiny hair, and nourishing softness. Ideal for creative styles and bold contrasts, especially on bleached or light hair.
Regular price €4,90 EUR
Sale price €4,90 EUR Regular price €6,90 EUR
Unit price €49,00  per  l
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4 in stock

  • 100 ml hair coloring, care and shine
  • Content: 100 ml
  • 100% vegan and cruelty-free
  • Color: Rubies
  • Directions can be mixed together.
  • Semi-permanent hair color

We accept

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Mondel Directions Hair Color eK
Owner: Pia Cecilia Herb
Maulbeerweg 6
14959 Trebbin
Germany

Telephone: +49 33731 13540
Email: info@directions.de

Product warnings

Do NOT dye your eyelashes or eyebrows.
If the product comes into contact with the eyes, rinse immediately with clean water.
The colors can sometimes transfer onto certain surfaces and materials – use them with care.
Directions has no set staying power on the hair.
Do not mix Directions with peroxide.
To achieve lighter shades than your current color, we recommend that you seek advice from a professional.
The color tones may vary at the manufacturer's discretion.

Colour Hub | Instructions

How to dye your hair at home like a pro

Become a master of DIY hair coloring in just 10 easy steps

What you need to dye your hair like a pro:

  • Your chosen hair color (box or jar)
  • A mixing bowl and a dye brush
  • One or more mirrors
  • A hairdresser's cape, towels, newspaper –
    anything that prevents hair dye from getting on your clothes or the floor
  • Latex gloves
  • Vaseline or another greasy protective cream
  • A pH-balanced, color-protecting shampoo and a matching conditioner
  • Hair clips or hair ties to section your hair
  • A disposable shower cap
  • A watch, stopwatch, or your phone to measure time

TOP TIP:

If
you are planning a drastic color change (e.g. from black to
If you have platinum blonde hair, you should probably consult a professional colorist.
seek him out. He knows exactly how to go from one shade to another.
changes without unnecessarily damaging your hair.

Step 1 – Wash your hair

Wash
Treat your hair with a pH-balanced conditioner before coloring.
Pre-color shampoo. This provides the best base for the new color.
Color. Then let your hair towel dry – it should still be slightly damp.
be slightly damp.

Important: Do not use conditioner before dyeing! Conditioner removes natural oils that help the color adhere better.

Step 2 – Protect yourself and your surroundings

Now
It's about making you, your clothes, and your home as good as possible.
possible to protect. Our colors are long-lasting – great for your hair,
But not for your carpet!

Wear old clothes and protect yourself.
Cover yourself with a hairdresser's cape, towel, or bathrobe. Cover the floor.
Wipe with old towels or newspaper and remove disposable gloves.
to avoid discoloration on the fingers.

Step 3 – Read the instructions!

We
I know you can hardly wait, but read the instructions.
Carefully consider your hair color – even if you have already used Directions
have.

Step 4 – Do a strand test

Wear
First, apply the color to a small, inconspicuous strand of hair. Like this.
Can you ensure that the result meets your expectations?
and you find the right exposure time.

Avoid a color disaster! Check out our guide for the perfect strand test.

Step 5 – Section the hair

To
To ensure even color coverage, divide your
Secure damp hair with hair clips or rubber bands in at least four
Matches.

There's hardly anything more annoying than discovering uncolored strands in the mirror after dyeing your hair!

Step 6 – Apply color

Use a dye brush to apply the color to your hair – in sections 0.5 to 1 cm thick.

Begin
at the hair roots, as these require the longest application time.
Then distribute the color evenly over the entire hair.

Use the brush instead of the pot directly to ensure even coverage.

Step 7 – Let it take effect

Now
It means waiting! The strand test will tell you how long your color will last.
required. The processing time for Directions hair color is as follows:
Rule 15 to 30 minutes .

Step 8 – Rinse thoroughly

Rinse the paint out with warm water.

Tip: Sink
Pull your hair back over the sink, not in the shower –
This will prevent your skin from absorbing the color!

Step 9 – Drying and styling

Blow-dry and style your hair however you like. Keep in mind, however, that heat can shorten the lifespan of your hair color .

Step 10 – Voilà, you're glowing!

Congratulations
Congratulations on your new hair color – we knew you would!
You can do it! Celebrate your fresh color result with a selfie and
Share it on Instagram.

Use #directionshair_germany to get featured on our profile!

TOP TIP:

Each
The color result may vary depending on your natural hair color.
If you want a very vibrant color, it may be a good idea to bleach your hair.
to lighten your hair beforehand. Check out our hair lightening products to create the best base for your desired color.

Which color do you choose?

We
Hopefully this guide helps you find the perfect hair color for you.
find – or inspire you to experiment boldly!

If you're ready to get started, discover our vibrant Directions color palette . With 46 vivid colors, you have countless possibilities for your first DIY dyeing experiment.

Unleash your creativity and find your new favorite look! 🎨💜

Rubine Directions 100ml – Intense ruby ​​red for uncompromising Gothic looks

Deep ruby ​​red with a powerful radiance

Rubine Directions is a semi-permanent hair color for those seeking a dark, passionate red with an elegant shimmer. The shade combines intense ruby ​​pigments with subtle rose undertones, creating a striking and deep result. Especially within the Gothic subculture, ruby ​​represents strength, individuality, and visual dominance. The color coats the hair directly, enabling an intense look without structural damage. Ideal for those who want to make a bold statement and value maximum color impact.

Optimal color effect on light hair

For an even and radiant result, bleached or very light natural hair is recommended. On this base, Rubine unfolds its full intensity and depth. On darker hair, a subtle red reflex with a dark undertone emerges. The direct-acting formula ensures even pigment distribution and gradually washes out. This keeps your look versatile and controllable. The result is rich, glossy, and clearly defined.

Care and color in one step

Directions stands for uncompromising color. The creamy, ammonia-free formula is vegan and cruelty-free. During application, your hair is nourished, remains supple, and gains visible shine. Rubine doesn't dry out the hair and is also suitable for regular color refreshes. All Directions colors can be mixed together to create individual red shades or darker, gothic tones.

Advantages at a glance

  • Intense ruby ​​red with a noble shimmer
  • Ideal for Gothic and alternative styles
  • Vegan and cruelty-free formula
  • Nourishing and ammonia-free
  • Can be mixed with other Directions colors

Technical details / features

  • Contents: 100 ml
  • Color type: Semi-permanent hair tint
  • Color: Ruby red
  • Application: Direct drawing without developer
  • Origin: UK / England
  • Features: Vegan, cruelty-free

Suitable for:

Gothic styles, dark fashion, alternative looks, creative color experiments, bleached or light hair, expressive stage and everyday looks

FAQs

How intense is Rubine Directions on bleached hair?

Very intense with a deep ruby ​​red color and strong shine.

Can Rubine Directions be used on natural hair?

Yes, visible on light natural hair, more subtle on dark hair.

How long does the hair color last?

Durability varies depending on hair structure and care, and it washes out gradually.

Is Rubine Directions hair dye harmful to hair?

No, the formula is nourishing, ammonia-free and developer-free.

Can I mix Rubies with other Directions colors?

Yes, all Directions colors are fully mixable.

Choose Rubine Directions 100ml now and give your look an uncompromising red signature.

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Pinkes ’directions’-Logo mit einem herzförmigen Union-Jack-Emblem und dem Text „made in britain, loved worldwide” daneben.

The colorful world of hair colors

A fresh look with iconic attitude

  • Lebhaft regenbogenfarbene geflochtene Haare, zu einer Herzform gestylt.

    Find the perfect color for your individual hair tone

    You've already got your eye on a stunning new color that
    It's supposed to revolutionize your look? Fantastic! But before you do...
    If you're applying it generously, it's important to take your current hair color into account.

  • Directions Haarfarbenpalette mit 46 lebendigen Schattierungen für silbernes, natürliches und blondes Haar.

    46 colors

    Whether vibrant, playful, or dark and expressive – our 46 colors
    They can all be mixed together and are 100% vegan. Without
    Ammonia, peroxide, or PPD. Instead, you get color with conditioning:
    Our formula has nourishing, cleansing and antistatic properties.
    Features – for radiant, smooth hair without any frizz.

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