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SKU:DIR129

Plum Directions 100ml - hair tint

Plum Directions 100ml - hair tint

Plum Directions 100ml is an intense, red-violet hair color for expressive Gothic and alternative looks. The vegan, conditioning formula ensures shiny hair and vibrant color results on both bleached and natural hair. Ideal for creative styles and individual color experiments.
Regular price €4,90 EUR
Sale price €4,90 EUR Regular price €6,90 EUR
Unit price €49,00  per  l
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  • 100 ml Hair Color Treatment and Shine 
  • Contents: 100 ml
  • 100% vegan and cruelty-free
  • Color: Plum
  • Directions can be mixed and matched
  • Semi-permanent hair dye

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Mondel Directions Hair Dye e.K.
Owner: Pia Cecilia Herb
Maulbeerweg 6
14959 Trebbin
Germany

Telephone: +49 33731 13540
Email: info@directions.de

Product warnings

Do NOT dye your eyelashes or eyebrows.
If the product comes into contact with the eyes, rinse immediately with clean water.
The colors can sometimes transfer onto certain surfaces and materials – use them with care.
Directions has no set staying power on the hair.
Do not mix Directions with peroxide.
To achieve lighter shades than your current color, we recommend that you seek advice from a professional.
The color tones may vary at the manufacturer's discretion.

Colour Hub | Instructions

How to dye your hair like a pro at home

Become a DIY hair dyeing master in just 10 easy steps

What you need to dye like a pro:

  • Your chosen hair colour (box or tub)
  • A mixing bowl and a tinting brush
  • One or more mirrors
  • A hairdressing cape, towels, newspaper –
    anything that prevents hair dye from getting on your clothes or the floor
  • Latex gloves
  • Vaseline or another greasy protective cream
  • A pH-balanced, colour-safe shampoo and matching conditioner
  • Hair clips or hair ties to section your hair
  • A disposable shower cap
  • A clock, stopwatch or your phone to time the process

 

TOP TIP:

If
you are planning a drastic colour change (e.g. from black to
platinum blonde), you should see a professional colourist
instead. They know exactly how to change from one shade to another
without unnecessarily damaging your hair.

Step 1 – Wash your hair

Wash
your hair before dyeing it with a pH-balanced
pre-colour shampoo. This provides the best starting point for the new
colour. Then towel-dry your hair – it should still be
slightly damp.

Important: Do not use conditioner before dyeing! Conditioner removes natural oils that help the colour adhere better.

Step 2 – Protect yourself and your surroundings

Now
it is time to protect yourself, your clothes and your home as best
as possible. Our colours are long-lasting – great for your hair,
but not for your carpet!

Put on old clothes and protect
yourself with a hairdressing cape, towel or bathrobe. Cover the floor
with old towels or newspaper and put on disposable gloves
to avoid staining your fingers.

Step 3 – Read the instructions!

We
know you can hardly wait, but read the instructions
for your hair colour carefully – even if you have already used Directions
before.

Step 4 – Do a strand test

Apply
the colour to a small, inconspicuous strand of hair first. This
will allow you to ensure that the result meets your expectations
and that you find the right processing time.

Avoid a colour disaster! Check out our guide for the perfect strand test.

Step 5 – Section your hair

To
ensure even colour coverage, section your
damp hair with hair clips or hair ties into at least four
sections.

There is hardly anything more annoying than discovering undyed strands in the mirror after dyeing!

Step 6 – Apply the colour

Use a tinting brush to apply the colour to your hair – in sections 0.5 to 1 cm thick.

Start
at the roots, as they require the longest processing time.
Then distribute the colour evenly over all your hair.

Use the brush directly instead of the tub to ensure even coverage.

Step 7 – Leave to process

Now
it is time to wait! The strand test will tell you how long your colour
needs. Directions hair colour usually requires a processing time of
 15 to 30 minutes.

Step 8 – Rinse thoroughly

Rinse the colour out with warm water.

Tip: Rinse
your hair backwards over the sink rather than in the shower –
this will prevent the colour from staining your skin!

 

Step 9 – Dry and style

Blow-dry and style your hair however you like. Keep in mind, however, that heat can shorten the lifespan of the hair colour.

 

Step 10 – Voilà, you're glowing!

Congratulations
on your new hair colour – we knew you could
do it! Celebrate your fresh colour result with a selfie and
share it on Instagram.

Use #directionshair_germany to be featured on our profile!

 

TOP TIP:

Depending
on your natural hair colour, the colour result may vary. If
you want a very vibrant colour, it may be a good idea to lighten your hair
first. Check out our hair lightening products to create the best foundation for your dream colour.

 

Which colour will you choose?

We
hope this guide helps you find the perfect hair colour for you
– or inspires you to be bold and experiment!

If you want to get started now, discover our intense colour palette from Directions. With 46 vibrant colours, you have countless options for your first DIY dyeing attempt.

Let your creativity run wild and find your new favourite look! 🎨💜

Plum Directions 100ml – Deep violet for expressive Gothic styles

Mystical violet with intense color depth

Plum Directions 100ml is a semi-permanent hair color in an intense red-violet that adds depth, expression, and a dark elegance to your look. The shade combines cool violet nuances with a warm plum base, ensuring a rich, even color result. Plum unfolds its full intensity, especially on bleached hair, appearing clear, vibrant, and sophisticated. Ideal for anyone seeking a dark violet with character and wanting to make a statement.

Visible results on light and natural hair

For maximum color brilliance, application on bleached hair is recommended. However, Plum also works on light to medium blonde shades, creating a darker, shimmering violet tone. The result depends on the starting color and adds individual depth to every look. The color coats the hair evenly and washes out gently without leaving harsh lines or patches.

Nourishing formula without developer

Directions Plum is ready to use and contains no developer, ammonia, or peroxide. Its creamy consistency is easy to apply and conditions your hair while coloring. Hair remains soft, shiny, and manageable. The vegan formula is cruelty-free and perfect for frequent color changes, creative experiments, and bold gothic looks. All Directions colors are intermixable.

Advantages at a glance

• Intense red-violet hue with depth
• Visible results on bleached and light hair
• Vegan and cruelty-free formula
• Ready to use without developer
• Can be mixed with other Directions colors

Technical details / features

• Product type: Semi-permanent hair dye
• Colour: Plum
• Contents: 100 ml
• Formula: Vegan, without ammonia and peroxide
• Application: Direct drawing
• Origin: UK / England

Suitable for:

Gothic, Dark Alternative, Visual Kei, Punk, Metal, expressive looks, individual color experiments, dark and mystical styles

FAQs

How intense is Plum Directions on bleached hair?

Does it produce a strong, deep violet color with high color intensity and an even result on bleached hair?

Does Plum work without bleaching?

The color is visible on light natural hair, but appears darker and less vibrant?

How long does the color last?

The durability varies depending on hair structure and care, and it washes out evenly?

Is Plum Directions vegan?

Yes, the hair color is completely vegan and cruelty-free?

Can I mix Plum with other Directions colors?

Yes, all Directions colors can be mixed together?

Order Plum Directions 100ml now and add depth, mystery and uncompromising color intensity to your look.

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Pinkes ’directions’-Logo mit einem herzförmigen Union-Jack-Emblem und dem Text „made in britain, loved worldwide” daneben.

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  • 30-day return policy

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