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Plum Directions 100ml - hair tint

Plum Directions 100ml - hair tint

Plum Directions 100ml is an intense, red-violet hair color for expressive Gothic and alternative looks. The vegan, conditioning formula ensures shiny hair and vibrant color results on both bleached and natural hair. Ideal for creative styles and individual color experiments.
Regular price €4,90 EUR
Sale price €4,90 EUR Regular price €6,90 EUR
Unit price €49,00  per  l
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4 in stock

  • 100 ml hair coloring, care and shine
  • Content: 100 ml
  • 100% vegan and cruelty-free
  • Color: Plum
  • Directions can be mixed together.
  • Semi-permanent hair color

We accept

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Mondel Directions Hair Color eK
Owner: Pia Cecilia Herb
Maulbeerweg 6
14959 Trebbin
Germany

Telephone: +49 33731 13540
Email: info@directions.de

Product warnings

Do NOT dye your eyelashes or eyebrows.
If the product comes into contact with the eyes, rinse immediately with clean water.
The colors can sometimes transfer onto certain surfaces and materials – use them with care.
Directions has no set staying power on the hair.
Do not mix Directions with peroxide.
To achieve lighter shades than your current color, we recommend that you seek advice from a professional.
The color tones may vary at the manufacturer's discretion.

Colour Hub | Instructions

How to dye your hair at home like a pro

Become a master of DIY hair coloring in just 10 easy steps

What you need to dye your hair like a pro:

  • Your chosen hair color (box or jar)
  • A mixing bowl and a dye brush
  • One or more mirrors
  • A hairdresser's cape, towels, newspaper –
    anything that prevents hair dye from getting on your clothes or the floor
  • Latex gloves
  • Vaseline or another greasy protective cream
  • A pH-balanced, color-protecting shampoo and a matching conditioner
  • Hair clips or hair ties to section your hair
  • A disposable shower cap
  • A watch, stopwatch, or your phone to measure time

TOP TIP:

If
you are planning a drastic color change (e.g. from black to
If you have platinum blonde hair, you should probably consult a professional colorist.
seek him out. He knows exactly how to go from one shade to another.
changes without unnecessarily damaging your hair.

Step 1 – Wash your hair

Wash
Treat your hair with a pH-balanced conditioner before coloring.
Pre-color shampoo. This provides the best base for the new color.
Color. Then let your hair towel dry – it should still be slightly damp.
be slightly damp.

Important: Do not use conditioner before dyeing! Conditioner removes natural oils that help the color adhere better.

Step 2 – Protect yourself and your surroundings

Now
It's about making you, your clothes, and your home as good as possible.
possible to protect. Our colors are long-lasting – great for your hair,
But not for your carpet!

Wear old clothes and protect yourself.
Cover yourself with a hairdresser's cape, towel, or bathrobe. Cover the floor.
Wipe with old towels or newspaper and remove disposable gloves.
to avoid discoloration on the fingers.

Step 3 – Read the instructions!

We
I know you can hardly wait, but read the instructions.
Carefully consider your hair color – even if you have already used Directions
have.

Step 4 – Do a strand test

Wear
First, apply the color to a small, inconspicuous strand of hair. Like this.
Can you ensure that the result meets your expectations?
and you find the right exposure time.

Avoid a color disaster! Check out our guide for the perfect strand test.

Step 5 – Section the hair

To
To ensure even color coverage, divide your
Secure damp hair with hair clips or rubber bands in at least four
Matches.

There's hardly anything more annoying than discovering uncolored strands in the mirror after dyeing your hair!

Step 6 – Apply color

Use a dye brush to apply the color to your hair – in sections 0.5 to 1 cm thick.

Begin
at the hair roots, as these require the longest application time.
Then distribute the color evenly over the entire hair.

Use the brush instead of the pot directly to ensure even coverage.

Step 7 – Let it take effect

Now
It means waiting! The strand test will tell you how long your color will last.
required. The processing time for Directions hair color is as follows:
Rule 15 to 30 minutes .

Step 8 – Rinse thoroughly

Rinse the paint out with warm water.

Tip: Sink
Pull your hair back over the sink, not in the shower –
This will prevent your skin from absorbing the color!

Step 9 – Drying and styling

Blow-dry and style your hair however you like. Keep in mind, however, that heat can shorten the lifespan of your hair color .

Step 10 – Voilà, you're glowing!

Congratulations
Congratulations on your new hair color – we knew you would!
You can do it! Celebrate your fresh color result with a selfie and
Share it on Instagram.

Use #directionshair_germany to get featured on our profile!

TOP TIP:

Each
The color result may vary depending on your natural hair color.
If you want a very vibrant color, it may be a good idea to bleach your hair.
to lighten your hair beforehand. Check out our hair lightening products to create the best base for your desired color.

Which color do you choose?

We
Hopefully this guide helps you find the perfect hair color for you.
find – or inspire you to experiment boldly!

If you're ready to get started, discover our vibrant Directions color palette . With 46 vivid colors, you have countless possibilities for your first DIY dyeing experiment.

Unleash your creativity and find your new favorite look! 🎨💜

Plum Directions 100ml – Deep violet for expressive Gothic styles

Mystical violet with intense color depth

Plum Directions 100ml is a semi-permanent hair color in an intense red-violet that adds depth, expression, and a dark elegance to your look. The shade combines cool violet nuances with a warm plum base, ensuring a rich, even color result. Plum unfolds its full intensity, especially on bleached hair, appearing clear, vibrant, and sophisticated. Ideal for anyone seeking a dark violet with character and wanting to make a statement.

Visible results on light and natural hair

For maximum color brilliance, application on bleached hair is recommended. However, Plum also works on light to medium blonde shades, creating a darker, shimmering violet tone. The result depends on the starting color and adds individual depth to every look. The color coats the hair evenly and washes out gently without leaving harsh lines or patches.

Nourishing formula without developer

Directions Plum is ready to use and contains no developer, ammonia, or peroxide. Its creamy consistency is easy to apply and conditions your hair while coloring. Hair remains soft, shiny, and manageable. The vegan formula is cruelty-free and perfect for frequent color changes, creative experiments, and bold gothic looks. All Directions colors are intermixable.

Advantages at a glance

• Intense red-violet hue with depth
• Visible results on bleached and light hair
• Vegan and cruelty-free formula
• Ready to use without developer
• Can be mixed with other Directions colors

Technical details / features

• Product type: Semi-permanent hair dye
• Colour: Plum
• Contents: 100 ml
• Formula: Vegan, without ammonia and peroxide
• Application: Direct drawing
• Origin: UK / England

Suitable for:

Gothic, Dark Alternative, Visual Kei, Punk, Metal, expressive looks, individual color experiments, dark and mystical styles

FAQs

How intense is Plum Directions on bleached hair?

Does it produce a strong, deep violet color with high color intensity and an even result on bleached hair?

Does Plum work without bleaching?

The color is visible on light natural hair, but appears darker and less vibrant?

How long does the color last?

The durability varies depending on hair structure and care, and it washes out evenly?

Is Plum Directions vegan?

Yes, the hair color is completely vegan and cruelty-free?

Can I mix Plum with other Directions colors?

Yes, all Directions colors can be mixed together?

Order Plum Directions 100ml now and add depth, mystery and uncompromising color intensity to your look.

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Pinkes ’directions’-Logo mit einem herzförmigen Union-Jack-Emblem und dem Text „made in britain, loved worldwide” daneben.

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  • Directions Haarfarbenpalette mit 46 lebendigen Schattierungen für silbernes, natürliches und blondes Haar.

    46 colors

    Whether vibrant, playful, or dark and expressive – our 46 colors
    They can all be mixed together and are 100% vegan. Without
    Ammonia, peroxide, or PPD. Instead, you get color with conditioning:
    Our formula has nourishing, cleansing and antistatic properties.
    Features – for radiant, smooth hair without any frizz.

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