SKU:DIR112
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- 100 ml Hair Color Treatment and Shine
- Contents: 100 ml
- 100% vegan and cruelty-free
- Color: Flame
- Directions can be mixed and matched
- Semi-permanent hair dye
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Mondel Directions Hair Dye e.K.
Owner: Pia Cecilia Herb
Maulbeerweg 6
14959 Trebbin
Germany
Telephone: +49 33731 13540
Email: info@directions.de
Product warnings
Product warnings
Do NOT dye your eyelashes or eyebrows.
If the product comes into contact with the eyes, rinse immediately with clean water.
The colors can sometimes transfer onto certain surfaces and materials – use them with care.
Directions has no set staying power on the hair.
Do not mix Directions with peroxide.
To achieve lighter shades than your current color, we recommend that you seek advice from a professional.
The color tones may vary at the manufacturer's discretion.
How to dye your hair at home like a pro
Colour Hub | Instructions
How to dye your hair like a pro at home
Become a DIY hair dyeing master in just 10 easy steps
What you need to dye like a pro:
- Your chosen hair colour (box or tub)
- A mixing bowl and a tinting brush
- One or more mirrors
- A hairdressing cape, towels, newspaper –
anything that prevents hair dye from getting on your clothes or the floor - Latex gloves
- Vaseline or another greasy protective cream
- A pH-balanced, colour-safe shampoo and matching conditioner
- Hair clips or hair ties to section your hair
- A disposable shower cap
- A clock, stopwatch or your phone to time the process
TOP TIP:
If
you are planning a drastic colour change (e.g. from black to
platinum blonde), you should see a professional colourist
instead. They know exactly how to change from one shade to another
without unnecessarily damaging your hair.
Step 1 – Wash your hair
Wash
your hair before dyeing it with a pH-balanced
pre-colour shampoo. This provides the best starting point for the new
colour. Then towel-dry your hair – it should still be
slightly damp.
Important: Do not use conditioner before dyeing! Conditioner removes natural oils that help the colour adhere better.
Step 2 – Protect yourself and your surroundings
Now
it is time to protect yourself, your clothes and your home as best
as possible. Our colours are long-lasting – great for your hair,
but not for your carpet!
Put on old clothes and protect
yourself with a hairdressing cape, towel or bathrobe. Cover the floor
with old towels or newspaper and put on disposable gloves
to avoid staining your fingers.
Step 3 – Read the instructions!
We
know you can hardly wait, but read the instructions
for your hair colour carefully – even if you have already used Directions
before.
Step 4 – Do a strand test
Apply
the colour to a small, inconspicuous strand of hair first. This
will allow you to ensure that the result meets your expectations
and that you find the right processing time.
Avoid a colour disaster! Check out our guide for the perfect strand test.
Step 5 – Section your hair
To
ensure even colour coverage, section your
damp hair with hair clips or hair ties into at least four
sections.
There is hardly anything more annoying than discovering undyed strands in the mirror after dyeing!
Step 6 – Apply the colour
Use a tinting brush to apply the colour to your hair – in sections 0.5 to 1 cm thick.
Start
at the roots, as they require the longest processing time.
Then distribute the colour evenly over all your hair.
Use the brush directly instead of the tub to ensure even coverage.
Step 7 – Leave to process
Now
it is time to wait! The strand test will tell you how long your colour
needs. Directions hair colour usually requires a processing time of
15 to 30 minutes.
Step 8 – Rinse thoroughly
Rinse the colour out with warm water.
Tip: Rinse
your hair backwards over the sink rather than in the shower –
this will prevent the colour from staining your skin!
Step 9 – Dry and style
Blow-dry and style your hair however you like. Keep in mind, however, that heat can shorten the lifespan of the hair colour.
Step 10 – Voilà, you're glowing!
Congratulations
on your new hair colour – we knew you could
do it! Celebrate your fresh colour result with a selfie and
share it on Instagram.
Use #directionshair_germany to be featured on our profile!
TOP TIP:
Depending
on your natural hair colour, the colour result may vary. If
you want a very vibrant colour, it may be a good idea to lighten your hair
first. Check out our hair lightening products to create the best foundation for your dream colour.
Which colour will you choose?
We
hope this guide helps you find the perfect hair colour for you
– or inspires you to be bold and experiment!
If you want to get started now, discover our intense colour palette from Directions. With 46 vibrant colours, you have countless options for your first DIY dyeing attempt.
Let your creativity run wild and find your new favourite look! 🎨💜
Product description
Flame Directions 100ml – Fiery copper-red shade with extreme luminosity
Intense color power for uncompromising looks
Flame Directions is a semi-permanent hair color for anyone who wants to visibly express heat, energy, and personality. The intense blend of coppery orange and red pigments creates a fiery, luminous shade. The color develops particularly intensely and evenly on bleached or very light hair. Even on naturally light hair, it creates warm, powerful highlights with individual depth. The creamy texture allows for precise, drip-free application and guarantees even color distribution from roots to ends.
Nourishing formula without compromise
Flame Directions impresses not only with its color but also with its gentle formula. The vegan formula is free of ammonia and peroxide and does not damage the hair structure or scalp. Nourishing ingredients ensure noticeable smoothness and natural shine immediately after coloring. The hair remains soft, manageable, and healthy-looking. The color gradually fades without harsh lines or visible roots.
Maximum creativity for scene styles
All Directions colors are fully mixable, giving you maximum creative freedom. Flame is ideal for gothic styles, alternative looks, festival hair, or striking accents. Whether you're going for full color, highlights, or creative gradients, this hair dye adapts to your style and underlines your personality with uncompromising intensity.
Your benefits at a glance
• Fiery copper-red tone with high luminosity
• Semi-permanent hair color without ammonia
• Vegan and cruelty-free formula
• Even color distribution
• Can be mixed with other Directions colors
Technical details / features
Product type: Semi-permanent hair dye
Contents: 100 ml
Color: Flame
Formula: Vegan, cruelty-free
Origin: UK
Application: Without developer
Suitable for:
Gothic styles
Alternative and scene looks
Festival and statement hair
Everyone who loves fiery colors
How intense is the color?
The color intensity is strongest on bleached or very light hair.
Does the hair have to be bleached blonde?
For maximum luminosity, bleached hair is recommended, but not absolutely necessary.
Is Flame Directions gentle on hair?
Yes, the formula is free of ammonia and peroxide and has a conditioning effect.
Can I mix Flame with other colors?
Yes, all Directions colors are fully mixable.
Is the hair dye vegan?
Yes, Directions is 100% vegan and cruelty-free.
Order Flame Directions 100ml now and ignite your look without compromise.

FAQs
When does my can expire?
Once the bottle is opened, we recommend using the Directions hair dye within 12 months.
When unopened, the bottle can last up to 3 years.
However, this may vary depending on exposure to certain elements, such as sunlight or heat. Therefore, we recommend performing a strand test before each
use.
It is at the customer's discretion
to use the dye beyond these timeframes, and
Directions accepts no responsibility for the results.
Are the products tested on animals?
All our products are 100% cruelty-free.
We are proud to be certified by PETA as cruelty-free and vegan
We are proud to be certified by PETA as cruelty-free and vegan
This means that none of the products in the Directions range
have ever been tested on animals, nor will they ever be.
How long does the hair color last?
This can vary depending on your hair type.
Your hair type and its condition affect how long our color stays
vibrant. It is important to note that some of our
colors can leave a permanent stain on blonde or bleached hair.
If you are unsure, we always recommend seeking the advice
of a professional hairstylist.
What should I do if dyeing my hair goes wrong?
Don't panic, our How To Guide can help.
We never recommend using paint strippers or strippers.
Instead, check out our How To Guide – it is full of tips
and tricks to remove the paint faster. If you still need help,
don't hesitate to contact us.
What hair color would you recommend for me?
As a rule of thumb, we recommend choosing tints that are darker than your current hair color.
Without lightening the hair beforehand, some of our colors will only leave a
hint of color instead of achieving full, vibrant coverage.
Our How-To Guides are full of tips and tricks about
hair color, but if you are unsure about anything, always consult
a specialist.
You can find more information in our blog
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The colorful world of hair colors
A fresh look with iconic attitude
-
Find the perfect color for your unique hair tone
Have you already set your sights on a stunning new color that
is going to revolutionize your look? Fantastic! But before you apply it
generously, it is important to consider your current hair color. -
46 colors
Whether bold, playful, or dark and expressive – all 46 of our colors
can be mixed together and are 100% vegan. Free from
ammonia, peroxide, or PPD. Instead, you get color that cares for your hair:
Our formula has conditioning, cleansing, and antistatic
properties – for vibrant, smooth hair completely free from frizz.
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