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SKU:DIR144

White Toner Directions 100ml - hair tint

White Toner Directions 100ml - hair tint

Neutralizes yellow tones and perfects blonde shades.
Directions White Toner effectively neutralizes yellow tones after bleaching, resulting in a clear, cool blonde. Ideal for mixing with Directions colors to create custom pastel shades. The vegan, conditioning formula leaves hair shiny and manageable. Perfect for gothic, alternative, and creative styles.
Regular price €4,90 EUR
Sale price €4,90 EUR Regular price €6,90 EUR
Unit price €49,00  per  l
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  • 100 ml Hair Color Treatment and Shine 
  • Contents: 100 ml
  • 100% vegan and cruelty-free
  • Color: Alpine Green
  • Directions can be mixed and matched
  • Semi-permanent hair dye

We accept

  • American Express
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Mondel Directions Hair Dye e.K.
Owner: Pia Cecilia Herb
Maulbeerweg 6
14959 Trebbin
Germany

Telephone: +49 33731 13540
Email: info@directions.de

Product warnings

Do NOT dye your eyelashes or eyebrows.
If the product comes into contact with the eyes, rinse immediately with clean water.
The colors can sometimes transfer onto certain surfaces and materials – use them with care.
Directions has no set staying power on the hair.
Do not mix Directions with peroxide.
To achieve lighter shades than your current color, we recommend that you seek advice from a professional.
The color tones may vary at the manufacturer's discretion.

Colour Hub | Instructions

How to dye your hair like a pro at home

Become a DIY hair dyeing master in just 10 easy steps

What you need to dye like a pro:

  • Your chosen hair colour (box or tub)
  • A mixing bowl and a tinting brush
  • One or more mirrors
  • A hairdressing cape, towels, newspaper –
    anything that prevents hair dye from getting on your clothes or the floor
  • Latex gloves
  • Vaseline or another greasy protective cream
  • A pH-balanced, colour-safe shampoo and matching conditioner
  • Hair clips or hair ties to section your hair
  • A disposable shower cap
  • A clock, stopwatch or your phone to time the process

 

TOP TIP:

If
you are planning a drastic colour change (e.g. from black to
platinum blonde), you should see a professional colourist
instead. They know exactly how to change from one shade to another
without unnecessarily damaging your hair.

Step 1 – Wash your hair

Wash
your hair before dyeing it with a pH-balanced
pre-colour shampoo. This provides the best starting point for the new
colour. Then towel-dry your hair – it should still be
slightly damp.

Important: Do not use conditioner before dyeing! Conditioner removes natural oils that help the colour adhere better.

Step 2 – Protect yourself and your surroundings

Now
it is time to protect yourself, your clothes and your home as best
as possible. Our colours are long-lasting – great for your hair,
but not for your carpet!

Put on old clothes and protect
yourself with a hairdressing cape, towel or bathrobe. Cover the floor
with old towels or newspaper and put on disposable gloves
to avoid staining your fingers.

Step 3 – Read the instructions!

We
know you can hardly wait, but read the instructions
for your hair colour carefully – even if you have already used Directions
before.

Step 4 – Do a strand test

Apply
the colour to a small, inconspicuous strand of hair first. This
will allow you to ensure that the result meets your expectations
and that you find the right processing time.

Avoid a colour disaster! Check out our guide for the perfect strand test.

Step 5 – Section your hair

To
ensure even colour coverage, section your
damp hair with hair clips or hair ties into at least four
sections.

There is hardly anything more annoying than discovering undyed strands in the mirror after dyeing!

Step 6 – Apply the colour

Use a tinting brush to apply the colour to your hair – in sections 0.5 to 1 cm thick.

Start
at the roots, as they require the longest processing time.
Then distribute the colour evenly over all your hair.

Use the brush directly instead of the tub to ensure even coverage.

Step 7 – Leave to process

Now
it is time to wait! The strand test will tell you how long your colour
needs. Directions hair colour usually requires a processing time of
 15 to 30 minutes.

Step 8 – Rinse thoroughly

Rinse the colour out with warm water.

Tip: Rinse
your hair backwards over the sink rather than in the shower –
this will prevent the colour from staining your skin!

 

Step 9 – Dry and style

Blow-dry and style your hair however you like. Keep in mind, however, that heat can shorten the lifespan of the hair colour.

 

Step 10 – Voilà, you're glowing!

Congratulations
on your new hair colour – we knew you could
do it! Celebrate your fresh colour result with a selfie and
share it on Instagram.

Use #directionshair_germany to be featured on our profile!

 

TOP TIP:

Depending
on your natural hair colour, the colour result may vary. If
you want a very vibrant colour, it may be a good idea to lighten your hair
first. Check out our hair lightening products to create the best foundation for your dream colour.

 

Which colour will you choose?

We
hope this guide helps you find the perfect hair colour for you
– or inspires you to be bold and experiment!

If you want to get started now, discover our intense colour palette from Directions. With 46 vibrant colours, you have countless options for your first DIY dyeing attempt.

Let your creativity run wild and find your new favourite look! 🎨💜

White Toner Directions 100ml – Neutralizes yellow tones and perfects blonde hair

Pure blonde without yellow or brass tones

Directions White Toner 100ml is the perfect solution for cool, clean blonde tones. This semi-permanent hair toner is specially formulated to reliably neutralize unwanted yellow and brassy tones after bleaching. On very light blonde hair, the toner provides a clear, even finish with a professional effect. Ideal if you want to refine and visually enhance your blonde.

Maximum control for individual color looks

White Toner is not just a classic blonde corrector, but also a creative tool. It can be mixed with all Directions hair colors and is perfect for transforming bold tones into soft pastel shades. This allows you to precisely control the intensity and color effect to suit your style. The toner is especially popular in the Gothic and alternative scenes for controlled, cool color results.

Nourishing formula without developer

This vegan, ready-to-use formula colors and conditions your hair simultaneously. During application, the hair structure remains supple and gains a healthy shine. White Toner is free of ammonia and peroxide, making it gentle on bleached hair. The color washes out evenly, allowing for flexible look changes without harsh lines.

Your benefits at a glance

  • Effectively neutralizes yellow and brassy tones
  • Perfect for mixing pastel colors
  • Ready to use without developer
  • Vegan and cruelty-free
  • Nourishing for bleached hair

Technical details / features

  • Product type: Semi-permanent hair color / toner
  • Color shade: White Toner
  • Contents: 100 ml
  • Application: Ready to use immediately
  • Formula: Vegan, ammonia-free, peroxide-free
  • Origin: UK / England

Suitable for:

Gothic, alternative, punk and all styles that focus on cool blonde tones, pastel shades or controlled color enhancement

FAQs

For which hair colors is White Toner suitable?

For very light blonde hair, from blonde level 9 to 10.

Does the toner neutralize yellow tones after bleaching?

Yes, White Toner specifically neutralizes yellow and brassy tones.

Can I mix White Toner with other Directions colors?

Yes, all Directions colors are fully mixable.

Does the toner need to be mixed with peroxide?

No, the product is ready to use and must not be mixed with peroxide.

Is white toner vegan?

Yes, the formula is 100% vegan and cruelty-free.

Get your White Toner Directions now and take your blonde to a new, uncompromisingly clear level.

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Pinkes ’directions’-Logo mit einem herzförmigen Union-Jack-Emblem und dem Text „made in britain, loved worldwide” daneben.

The colorful world of hair colors

A fresh look with iconic attitude

  • Lebhaft regenbogenfarbene geflochtene Haare, zu einer Herzform gestylt.

    Find the perfect color for your unique hair tone

    Have you already set your sights on a stunning new color that
    is going to revolutionize your look? Fantastic! But before you apply it
    generously, it is important to consider your current hair color.

  • Directions Haarfarbenpalette mit 46 lebendigen Schattierungen für silbernes, natürliches und blondes Haar.

    46 colors

    Whether bold, playful, or dark and expressive – all 46 of our colors
    can be mixed together and are 100% vegan. Free from
    ammonia, peroxide, or PPD. Instead, you get color that cares for your hair:
    Our formula has conditioning, cleansing, and antistatic
    properties – for vibrant, smooth hair completely free from frizz.

  • 30-day return policy

  • secure payment

  • fast delivery