Collection: Directions

Want to make a statement with Directions hair color that's as loud as your playlist? Then you've come to the right place at Easure. In our Directions hair color category, you'll find a wide selection of La Riche Directions shades – vegan, intense, and perfect for those who don't just wear, but live Gothic, Alternative, and Dark Art.

Whether you want to dip your hair in deep ruby ​​red, copper flames, violet night or toxic green: Directions hair color gives you the stage, we supply you with the colors.

Why Directions hair color is a perfect match for you and Easure

You're not mainstream. Neither is your hair. La Riche Directions suits you because:

• 100% vegan and cruelty-free
• semi-permanent hair color without ammonia or peroxide
• An endless number of colors and shades – from classic black to neon
• Perfectly combinable with your personal style

At Easure, you'll find Directions hair color as part of a holistic look. You're not just coloring your hair; you're building your style layer by layer.

If you're looking for a color that reflects your attitude, Directions is right for you.

La Riche Directions: vegan hair color with scene history

La Riche Directions has been a fixture in the alternative scene for decades. The brand is a classic when it comes to vibrant, bold colors. Many bands, scene icons, and festival crowds rely on the intense tones of this vegan hair dye .

What makes Directions hair color stand out?

• Vegan and without animal testing – important for everyone who lives a conscious, ethical lifestyle.
• Semi-permanent – ​​the color gradually washes out, leaving you flexible for the next color change.
• Direct dye tint – you apply the color directly, without any developer or peroxide.
• Nourishing – the creamy texture feels more like a hair treatment than an aggressive coloring treatment.

You're combining a vegan lifestyle with radical expression. Perfect if you care about what ends up in your bathroom.

Directions semi-permanent hair color explained: Color instead of chemical shock

Many people wonder: Is Directions a dye or a tint?
Directions is a semi-permanent hair tint , not a classic oxidative hair color.

Specifically, this means:

• The pigments adhere to the outer surface of the hair structure.
• No bleaching, no breaking of the hair structure, no ammonia.
• The color fades – depending on hair structure and care, this can take anywhere from a few washes to several weeks.
• Ideal if you want to experiment but don't want to ruin your hair structure.

For you, this means:

• You can test new shades without making a long-term commitment.
• You can switch from ruby ​​red to copper or from violet to black without bleaching each time.
• You decide whether the look stays vibrant or gets softer with each wash.

For background information on the topic, you can find articles like "Tips & Tricks on how to dye your hair at home like a pro" in our blog under "dyeing hair like a pro" .

The most popular Directions hair dye shades: Rubies, Midnight Blue, Plum & Co.

In the Directions hair color category at Easure, you'll find many shades that are firmly established in the Gothic and alternative scenes. Some colors are particularly striking.

Directions Rubine – a deep, dark red tone with attitude

Directions Rubine stands for a rich, intense red reminiscent of dark rubies. Perfect if you:

• You're looking for a deep, cool red that doesn't tip towards orange.
• If you love paleness and want to enhance the contrast with black clothing
• You want a color that stands out both in daylight and in club lighting.

Styling idea: Rubies look brutally good with Baphomet shirts and occult prints like our “Eye of Baphomet” designs, which you can find in the Dark Art Shirts category.

Directions Midnight Blue – The night sky on your head

Directions Midnight Blue is a good choice if you're thinking of the sea or a night sky. Blue tones have the following effects:

• cool, lively, and yet suitable for the scene
• especially on bleached hair
• great in combination with black or a dark root

Perfect if you want to keep your look deliberately a little darker, but still eye-catching.

Directions Plum – violet depth for dark souls

Directions Plum is one of the most sought-after classics. A dark violet that appears almost black or intensely violet depending on the light.

Plum is right for you if you:

• are looking for a color that is suitable for clubbing and everyday life
• Only under light do you reveal how vibrant your hair really is.
• You like wearing black, but want to add depth to the look

In the Easure shop you will find, among other things, PLUM Directions hair dye presented in detail in the product description, for example on the product page, which you can access via our category for Directions hair color at Easure .

More exciting Directions colors – from Ebony to Fluorescent lime

Besides rubies, midnight blue and plum, many other shades await you, for example:

• Lagoon Blue, Turquoise, Atlantic Blue – for sea witch, siren or cyber-goth
• Alpine Green, Apple Green, Neon Green – Poison Green, Witch's Forest or Radioactive
• Rose Red, Cerise, Flamingo Pink – perfect for vibrant accents in combination with black-dyed underhair.
• White Toner, Silver – to tone down yellow tones and create the base for pastel shades
• Classic black and dark tones for subtle reflections instead of solid color

Good to know: Many of these colors are also suitable in combination with hair accessories, which you can find in our Gothic hair accessories category.

Directions Colour Chart: How to find your perfect shade

A Directions color chart helps you keep track of the many shades. The basic principle is:

• The lighter the starting hair color , the more intense and closer to the color chart the tint will appear.
• At level 10 Blonde (almost white blonde) the tone most closely matches what you see on the color chart.
• On dark hair, many shades appear only as a shimmer or are not visible at all. Exception: very dark reds and violets.

You can roughly divide the "color map in your head" into four areas:

1. Cool tones : blue, turquoise, purple, cool red
2. Warm tones : copper, warm red, some shades of pink
3. Neon / UV : particularly bright colors that glow intensely under black light.
4. Natural/mixed tones : Tones that you can use subtly to create shimmer or undertones.

If you are unsure, our blog post “Which hair color suits you?” under Find your hair color will help you decide.

Hair care after Directions: How to make your vegan hair color last longer

You want your Directions hair color to last through as many concerts, parties, and everyday life challenges as possible. With the right care, you can get more out of every shade.

Tips for longer shelf life:

• Wash your hair less often and use dry shampoo instead.
• Choose sulfate-free shampoos for colored hair.
• Avoid using water that is too hot; lukewarm water protects the pigments.
• Rinse thoroughly after bathing, especially after using chlorine or salt water.
• Use color-preserving conditioners or masks.

For even more tips, check out the blog post "How to Remove Directions Hair Color" on Easure, where you'll learn how to remove color in a controlled way – or how to keep it in place until you're ready for the next shade. You can find it under "Removing Directions ."

Creative applications: Ombré, split-dye, undercolor and more

Directions stands for maximum freedom. You don't have to dye your whole head to achieve a striking effect.

A few ideas:

• Ombré / Dip-Dye: Dip the ends in Lagoon Blue or Rubies while leaving the roots dark.
• Split-Dye: one side Plum, the other Turquoise – perfect for photoshoots and festivals.
• Undercolor: only dye the lower section of hair in cerise or copper, leaving the upper section dark. The color peeks through when the hair is put up.
• Strands and panels: selectively treat areas with Directions to create highlights without changing the overall look.

These creative techniques harmonize strongly with accessories such as chokers, necklaces and rings, which you can find in our Gothic Jewelry category.

Safety, allergies and vegan ingredients

Even though Directions hair dye is relatively gentle, it remains a cosmetic product. Using it responsibly aligns with your commitment to sustainability and self-care.

Important instructions:

• Always perform an allergy test on the inside of your elbow before using a new tone for the first time.
• Avoid contact with eyes; wipe off any color residue on the skin immediately.
• Do not use on damaged or severely irritated scalp.
• Keep product out of reach of children.

La Riche Directions products are vegan and cruelty-free. This aligns with our philosophy at Easure, where we focus on sustainable organic textiles , vegan chokers , and consciously produced goods. You can find out more about our clothing and approach under Gothic Clothing by Easure .

Directions in everyday life: From office to festival

Not everyone works in an environment where rubies or turquoise shades are perfectly acceptable. Nevertheless, with Directions hair color, you can still match your lifestyle to your circumstances.

Practical ideas for everyday use:

• Dark plum on a dark base: subtle in the shade, intense in the light.
• Undercolor in Directions Copper: concealed when hair is loose, visible when in a braid or bun.
• Fine strands in Directions Rubine among dark lengths that only really pop in sunlight.

For festivals, conventions, or concerts, you can really go all out: neon, multi-colored, and bold contrasts. Our hoodies , tights , and pins , which you can find in the Gothic Hoodies , Gothic Tights , and Gothic Pins categories, are the perfect complement.

Table: Comparison of important Directions color ranges

Color range	Examples (Directions)	Ideal for natural hair types	Effect / Style
Shades of red	Rubies, Rose Red, Cerise	Light blonde to brown	Dramatic, blood-red accents, classic Gothic
Warm / Copper	Copper, Apricot	Blonde to light brown	Witchy, fiery, vintage-inspired
Violet / Dark	Plum, Violet	Blonde to dark brown	Deep, mystical, almost black in the shadows
Blue / Turquoise	Lagoon Blue, Turquoise, Atlantic Blue	Well-lightened hair	Siren vibes, cyber-goth, extremely conspicuous
Shades of green	Alpine Green, Apple Green, Neon Green	Blonde to medium brown	Forest witch, poison green, horror aesthetics
Brightener / Toner	White Toner, Silver	Pre-bleached hair	Base for pastel, anti-yellowing, and ice-look tones

Directions in German: Clarity in terminology

If you search online for "Directions in German" , you'll find a lot of mixed-up information: color, tint, hair treatment, vegan hair color, semi-permanent.

Short and clear:

• “Directions” is a brand by La Riche, specializing in semi-permanent hair dyes.
• It is a direct-acting, vegan hair color in cream form.
• It works without a developer and serves more as an intensive tint than as a classic permanent dye.

In the Easure shop you will find descriptions of each individual Directions hair color , including application, durability and tips , so that you don't get lost in technical terms, but can get started right away.

Easure + Directions: Your complete look from one source

We not only offer Directions hair dye , but also:

• Clothing with dark art, occultism and horror references
• Jewelry such as pentagram necklaces, Baphomet pendants and bat earrings
• Accessories such as pins, chokers, tights and bags

This allows you to build your own consistent style:
Handfuls of pins, a hoodie with Baphomet, hair in Directions Rubine or Plum – and you have a look that won't back down from any mainstream shelf.

Feel free to browse our Gothic Accessories and Hair Color & Accessories sections at the same time, where you will also find other products to support your coloring ritual.

Frequently asked questions about Directions hair dye

Is Directions a dye or a tint?

Directions hair color is considered a semi-permanent hair dye . The pigments adhere to the outer hair structure, do not penetrate as deeply as an oxidative dye, and do not require a developer. This makes Directions work like a very intense dye: the color lasts for several washes, but fades over time, so you can regularly re-dye or change the shade.

How long does Directions hair dye last?

The longevity of Directions hair color depends on hair structure, shade, and care. In many cases, the vegan hair color remains vibrant for 4 to 8 washes ; darker shades like Plum or Rubine usually last longer than pastel or very light shades. If you wash your hair infrequently with shampoo, use lukewarm water, and employ color-protecting products, the Directions result will stay fresh for significantly longer.

Do I need bleached hair for Directions?

For most vibrant Directions colors, you'll achieve the best results on bleached or very light hair , as the color pigments shine most brightly there. On medium blonde to brown hair, reds, violets, or dark greens will still show visible highlights, but will appear darker. On almost black hair, many Directions shades will only appear as a faint shimmer. If you're unsure whether your starting color matches your desired shade, the Directions color chart can help you.

Which Directions hair color suits pale skin and a dark style?

Pale skin harmonizes beautifully with high-contrast shades like Directions Rubine , Plum , or intense black-blue. These colors enhance the typical Gothic look and create a striking effect when combined with black clothing, occult prints, and dark makeup. If you prefer a warmer, more witchy vibe, Directions Copper or a mix of copper and Rubine is ideal. In the Easure shop, you'll find matching pieces in the clothing and jewelry categories to complete your color look.

Is Directions hair dye vegan?

Yes. La Riche Directions hair color is vegan and produced without animal testing. This makes it particularly appealing for those who lead an ethical and conscious lifestyle and are looking for vegan hair color that still delivers incredibly vibrant results. Combined with our vegan PU leather chokers and sustainable organic textiles, you can create a completely animal-friendly gothic look.

How do I apply Directions hair dye correctly?

For a clean Directions application, proceed in four steps:
Wash your hair with a clarifying shampoo and towel dry it. Then, wearing gloves, apply the Directions hair color strand by strand to your still slightly damp hair and comb it through thoroughly. Leave the vegan hair color on for at least 15–30 minutes, longer if needed, and then rinse with water only, without shampoo. Dry and style your hair as usual. This way you get the most out of every jar of color.

Which Directions hair dye is suitable for beginners?

If this is your first time using Directions hair dye , shades like Plum , Ruby , or Copper are a great place to start. These colors look great on light to medium-light hair, aren't too bright, and go perfectly with typical Gothic clothing. Plus, they usually fade nicely without leaving a patchy residue. Later, as you get bolder, you can move on to vibrant shades like Lagoon Blue, Turquoise, or Neon Green and further develop your subculture aesthetic.