Collection: Hair color

Hair color is more than just cosmetics for you – it's a statement, a mood indicator, and part of your identity. In our hair color category at EASURE, you'll find everything you need for intense, vibrant, and vegan looks: from Directions hair dye and bleach to a whole range of wash-out hair colors. Here you can buy hair colors that suit your style.

Why vibrant hair colors are a perfect fit for your lifestyle

Bright hair colors reinforce what you show to the outside world: nonconformity, individuality, and a clear rejection of gray mainstream.

Many of our customers have been wearing Directions hair color for years: at festivals, in clubs, at concerts, and in everyday life. They combine skin-friendly, vegan hair color with hand-printed shirts, chokers, and hair accessories, creating a look that doesn't appear contrived but rather consciously chosen.

If you want to delve deeper into the topic, you can find practical guides in our blog such as "How to achieve the perfect hair color" , in which we show you step by step how to achieve your desired color.

EASURE Hair Color Category: What to Expect Here

In the hair color category at EASURE, you'll find a carefully curated selection that complements alternative aesthetics. We primarily offer:

• Semi-permanent hair dyes (e.g., Directions) in many vibrant and pastel shades.
• Bleach to lighten your base color
• Hair coloring accessories such as brushes, bowls, gloves and more
• Products suitable for colorful hair colors , ombré, dip-dye and highlighting.

For a direct overview of all available shades, it's best to visit our "Hair Color" category. Once you've found your perfect shade, our other collections will ensure your look is complete – from bat-shaped hair clips to occult hair ornaments in the Gothic Hair Accessories category.

Types of hair color: hair tint, semi-permanent and washable

Before you decide on a color, you need to clarify how "committal" your color experiment should be. Basically, you distinguish between three areas:

Semi-permanent hair color (e.g. Directions)

Semi-permanent hair dyes like Directions coat the hair without ammonia or oxidizing agents . They contain color pigments that gradually wash out.

Advantages:

• no permanent pool of young talent
• Intense color result on a well-prepared, light base.
• Vegan recipes (e.g., from Directions) – to suit your conscious lifestyle
• ideal for creative experiments, mixing and layering

In our special category “Directions Hair Colour” you will find a wide selection of semi-permanent shades – from classic “Midnight Blue” to “Flamingo Pink”.

Classic hair coloring

Hair toner falls between a conditioning toner and permanent hair color. It usually lasts for several weeks, survives multiple washes, and is suitable if you:

• if you want to intensify your natural color a little
• Do you want to test warm or cool reflexes?
• If you want to subtly enhance dark hair colors such as violet, dark red or blue-black

For strong contrasts on very dark hair, you often need a bleaching treatment as preparation, which you can find at EASURE in the "Bleaching" category.

Washable hair dyes: For festivals, photoshoots and tests

Washable hair colors – that is, tints, sprays or gel colors that disappear after a few washes – are suitable for:

• Festivals and concerts
• Photoshoots and Cosplay
• Looks you want to "reduce" in everyday life

Many of the semi-permanent products you'll find here can be washed out relatively easily, depending on your hair type and washing routine. Our blog post "How to Remove Directions Hair Color" explains how to gently reduce color residue when you're making room for your next coloring session.

Vibrant hair colors: From pastel to neon – your palette at EASURE

Vibrant hair colors perfectly embody the essence of alternative subculture: visibility, courage, and a love of contrast. Our hair color category covers the entire spectrum:

• Black and deep purple for dark looks
• Blood red, cherry, and ruby ​​for dramatic accents
• Turquoise, blue, petrol for aquatic, mystical vibes
• Neon green, bright pink, UV-active colors for stage, rave and club
• Pastel hair colors from rose to lavender, if you want it soft but distinctly different

Our blog article “Mixing Directions hair color – how to achieve the perfect color” shows you how to combine several shades to create your very own hair color – such as a smoky mauve, a dark petrol or a cool, greyish blue.

Choosing a hair color: Which shade suits you?

The question " Which hair color suits you? " comes up again and again – not only during visits to the salon, but especially when you color your hair at home. A few guidelines will help you find the right shade.

Skin undertone and hair color – warm vs. cool look

You can roughly orient yourself towards two directions:

• Warm skin undertone (golden, peach-colored):
  You look great in shades of red like copper, cherry, warm mahogany, golden blonde, honey blonde, and caramel brown.
• Cool skin undertone (rosy, olive, neutral-cool):
  Blue-black, cool violet, cool platinum blonde, ash blonde, cool brown tones, blue, turquoise suit you.

For the Gothic scene, both often work, as makeup, contact lenses, and styling enhance the overall look. In our blog post "Which hair color suits you?" you'll find detailed tips on this topic – including example combinations for all-black outfits, witchy looks, or cyber-goth styles.

Lifestyle, job, scene – how striking can your hair color be?

Not everyone walks around the university or office with UV pink hair every day. Here are some hair color ideas that still work:

• Hidden panels : Lower hair layers in color, upper layers lie dark on top.
• Dip-dye : Only the tips of the hair are dyed in a colorful shade, the roots remain natural or dark.
• Face-framing highlights : Two strong strands around the face, the rest in a calmer tone.

This way you balance between everyday life and scene look – you don't adapt, you just control when and how much you want to stand out.

Hair coloring at home: Preparation like a pro

You color your hair at home and want a result reminiscent of salon quality? The foundation for this isn't laid during application, but beforehand :

Analyze starting hair color

• Light, bleached or naturally light hair absorbs bright hair colors more intensely.
• Very dark hair usually needs bleaching if you want bright results.

Check hair structure

• Severely damaged hair absorbs pigments, but quickly appears patchy.
• A few days before coloring, treat your hair to a conditioning mask, but not a silicone bomb that seals the hair.

Perform allergy test
In our guide “How to perform a skin compatibility test”, we explain how you can make sure that your skin tolerates the hair color well.

Prepare accessories
You need:

• dye bath
• Dyeing brush
• Gloves
• Mat/old towels
• Possibly clips for dividing

Protect clothing
Wear a shirt that can tolerate paint stains, or use one of your already worn-out shirts.

Step-by-step: Hair coloring with Directions & Co.

Many of our customers use Directions hair color because it's vegan and delivers vibrant results. A typical process:

Bleaching (if necessary)

• Darker hair is usually lightened first with bleach.
• In the bleaching category you will find suitable products for highlights, ombré or complete lightening.
• After bleaching, rinse thoroughly, use an acidic conditioner and let your hair rest.

Wash your hair before applying the color.

• Wash hair with deep cleansing shampoo.
• No conditioner or mask, so that the hair surface remains open and the hair color adheres better.
• Dye while towel-dried or completely dry – depending on the product instructions.

Prepare the color mixture

• Colorful hair dyes like Directions can be mixed together.
• In our guide “Mixing Directions hair color” you will find specific mixing examples.
• Always use a bowl and a dye brush from the hair coloring accessories category for even results.

Applying with a system

• Section your hair: back of the head, sides, top of the head.
• Apply the color strand by strand with a brush, combing through each strand until the color is evenly distributed.
• For multi-colored hair color ideas (e.g., split dye or rainbow), you work with clips, foil, or glove changes to avoid mixing colors.

Exposure time and control

• Semi-permanent hair dyes can be left on for a little longer than stated on the packaging, provided the product allows this.
• Check individual strands from time to time to see if the desired saturation has been achieved.

Rinse

• Rinse with lukewarm water until the water runs mostly clear.
• With many hair tints and semi-permanent hair colors, you should avoid using shampoo immediately after application to prevent dissolving the pigments.
• A conditioning rinse or mask afterwards closes the cuticle layer and provides shine.

Our article “Tips and tricks: How to dye your hair at home like a pro” goes through these steps in even more detail, including potential errors and corrections.

Post-coloring care: How to keep hair color vibrant for longer

Vibrant hair colors thrive on luminosity and shine. To prevent bright hair colors from looking dull after a few washes, pay attention to:

Mild shampoos
Sulfate-free or color-protecting shampoos dissolve fewer pigments. Overly aggressive cleansing will cause even the best hair color to fade faster.

Water temperature
Using lukewarm water instead of hot water not only protects skin, but also color pigments.

UV protection
UV radiation fades hair color. If you spend a lot of time outdoors, hats, caps, or products with UV filters can help – or you can consciously enjoy the effect of a "sun-faded" look.

Interim refresh with tint
You refresh semi-permanent hair color every few weeks by applying a thin layer of product to the lengths.

If you want to complete your style beyond just your hair, you'll find matching jewelry, chokers, and bags in the Gothic Accessories category that will further accentuate your hair color.

Safety & Responsibility: Use hair color consciously

Allergies and skin compatibility

Even vegan hair dyes can trigger allergic reactions. Therefore:

• Skin compatibility test before every new hair color
• Avoid contact with eyes and mucous membranes
• In case of irritation, rinse immediately with clean water.

You can find the detailed procedure in the blog post "How to perform a skin compatibility test" .

Bleaching – gentle but thorough

Bleaching always puts stress on the hair. That's why you should:

• Proceed step by step (first strands, then sections if you are unsure)
• Are you adhering to the recommended application times?
• Afterwards, you treat yourself with rich masks.

In our bleaching category, you'll find products for highlights, ombré, or full-body lightening . Our articles in the "Hair Coloring – Tips, Trends, and Care" section will also help you develop realistic expectations for the results.

Hair color trends that suit you

Mainstream media celebrate Barbie blonde, "Cherry Cola" or "Buttercream Blonde".

• Cherry and berry red : Perfect in combination with black clothing and dark lipstick.
• Copper and ginger tones : As a contrast to deep black outfits.
• Pastel highlights : Lavender, rosé or mint as soft accents to hard leather, metal and chokers.
• Natural tones with a twist : brunette or dirty blonde, combined with hidden panels in turquoise or violet.

With the hair colors from our category, you can incorporate these trends into your style in such a way that nothing looks like a glossy magazine, but like you .

Buy your next professional hair color at EASURE

Want to take the next step and transform your hair into something that reflects your inner vibe? In our hair color category you'll find:

• vegan, semi-permanent hair dyes like Directions
• Suitable bleach for dramatic color changes in the bleach collection
• Professional hair coloring accessories in the hair coloring accessories category

Combine your new hair color with our accessories under Gothic Accessories and show at festivals, in clubs and in everyday life that you wear fashion not as a costume, but as an attitude .

Frequently asked questions about hair color at EASURE

Which hair color is suitable for pregnant women?

During pregnancy, you should be especially careful with products you apply to your skin and hair. Many experts recommend avoiding intense, oxidative hair dyes containing ammonia and strong developers during this time, or consulting a medical professional before using them. If you still want to color your hair, opt for hair toners or semi-permanent, washable hair dyes that are ammonia-free and oxidizing. Even then, perform a skin compatibility test and avoid direct contact of the hair dye with your scalp. At EASURE, you'll find primarily semi-permanent products in the hair color category, which are suitable for a gentler approach to hair coloring. If in doubt, consult a doctor before coloring your hair.

How long do bright hair dyes like Directions last?

Semi-permanent, vibrant hair dyes like Directions last from a few washes to several weeks , depending on hair type, starting color, and care. The pigments appear more intense and last longer on bleached or very light hair. Frequent washing with highly lathering shampoos will cause the color to fade faster. To prolong your hair color, use mild shampoos, reduce the water temperature, and regularly refresh the tone with a thin layer of hair dye from the Directions range.

Which hair color best suits my skin tone?

For warm skin tones , hair colors like copper, golden blonde, caramel brown, or warm reds are ideal. Cooler skin tones are flattered by ash blonde, cool brown shades, blue-black, and violet. In the alternative style category, many people score points with contrast: very fair skin with deep black or blue-black hair, dark skin with vibrant violet or red tones. In our blog article "Which Hair Color Suits You?" you'll find detailed examples and hair color ideas that suit different skin undertones and lifestyle styles.

How do I dye my hair at home like a pro?

For professional results at home, carefully prepare your coloring kit: Have your hair coloring accessories, such as brushes, bowl, gloves, and clips, ready. Make sure your hair is free of silicone residue and sectioned. Apply the hair color or tint strand by strand, working cleanly and regularly checking the processing time. Our guide , "How to Color Your Hair at Home Like a Pro," details all the steps – from bleaching to rinsing out the color.

How do I get hair dye out of my hair?

Many hair colors , especially semi-permanent and wash-out dyes, fade naturally over time. If you want to speed up the process, deep-cleansing shampoos, warm water washing, and special cleansing techniques can help. Light pastel shades and some vibrant hair colors wash out relatively easily, while very dark or highly pigmented hair dyes are more stubborn. In our article "How to Remove Directions Hair Color," we explain step by step how to reduce the intensity without stressing your hair more than necessary.

Do I need bleach to get bright, vibrant hair colors?

For bold, vibrant hair colors like turquoise, neon pink, or radiant violet, dark hair usually needs bleaching as a base. This is the only way many hair colors will appear as intense on the hair as they do on the box. For light blonde or already lightened hair, a hair toner or semi-permanent hair color is often sufficient. In the bleaching category, you'll find suitable products to prepare your hair before selecting your desired color from the hair color collection.

What kind of care do I need after dyeing my hair?

After coloring, keep your hair color vibrant with a tailored care routine. Use color-protecting shampoos, a rich conditioner, and occasional masks that support hair structure and shine. Hot water, flat irons, and hairdryers on maximum heat stress your hair and cause even high-quality hair colors to fade faster. By treating your hair gently, intense shades like red, violet, or blue from the Directions hair color range will stay vibrant for significantly longer. In our section "Hair Coloring – Tips, Trends, and Care," you'll find additional care tips specifically designed for color-treated hair.